Strategic Marketing 4

Review the course scenario.

https://class.aiuniv.edu/LCMSFileShareCommon/e94/1e3/adc/1c2/490/ea1/7fb/8ce/4ec/a77/39/mkt651_scenario.pdf

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This assignment is based on the Sof-A-Logue scenario linked above.

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You have been tasked with writing a preliminary media schedule for the upcoming product launch. Media calendars can be written in a variety of ways to include the specific media choices. Research how one can be written so that you may present the schedule to the company's brand managers via Web conference.

Media Calendar Presentation

You will include the following:

• Write a clear advertising media objective.


• Define the advertising strategy.


• Define the target audience.


• Draft the creative message and how it will appeal to your target market.


• Describe the media mix and how you will reach the target market.


• Define two traditional media options, two digital media options, and one other medium that you believe will best appeal to your target market. Justify your choices.


• Create a 1-year media calendar with specific media choices.

Your assignment should be comprised of two files:

• The PowerPoint presentation will be at least 12 slides in length.


• The body of the Word document must be at least 1,500 words and include a copy of your media calendar. Be sure to cite and reference your resources in the Word document.

GRADING CRITERIA

MKT651 Unit 4 Individual Project

Possible Points

Earned Points

PowerPoint Presentation: Readability and Content of Slides

15

PowerPoint Presentation: Aesthetics of Slides

15

The presentation must contain at least 12 slides

Script: Write a clear advertising media objective.

10

Script: Define the advertising strategy.

10

Script: Define the target audience.

10

Script: Draft the creative message and how it will appeal to your target market.

20

Script: Describe the media mix and how you will reach the target market.

20

Script: Define two traditional media, two digital media options and one other medium that you believe will best appeal to your target market. Justify your choices.

25

Script: Create a one-year media calendar with specific media choices. Include Rationale.

25

The script must be at least 1500 words in length

Grade for Unit 4 Individual Project

150

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.