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Strategic Marketing 5

03/10/2020 Client: ericsermon1000 Deadline: 24 Hours

Review the course scenario.


https://class.aiuniv.edu/LCMSFileShareCommon/e94/1e3/adc/1c2/490/ea1/7fb/8ce/4ec/a77/39/mkt651_scenario.pdf


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This assignment is based on the Sof-A-Logue scenario linked above.

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It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:



  • The executive summary

  • Introduction

  • Marketing goals

  • The situational analysis

  • The SWOT analysis

  • Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)

  • The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)

  • The advertising plan, which will include the following:

    • The logo/slogan

    • The company’s 10th anniversary marketing message

    • One promotional campaign

    • One evaluation method in the postmarketing phase



  • The media plan

  • Conclusion


Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8–11 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 12–16 pages in length.


GRADING CRITERIA


MKT651 Unit 5 Individual Project


Possible Points


Earned Points


The executive summary


10


Introduction


5


Marketing goals


10


The situational analysis


10


The SWOT analysis


15


Customer profiles by describing the company’s target markets. Include the demographic and psychographic profiles for each product line


25


The product strategy. Incorporate all three new products into the plan. Describe each product line and their features and benefits


20


The advertising plan which will include: (The logo/slogan, The company’s 10th anniversary marketing message, One promotional campaign, One evaluation method in the post-marketing phase


25


The media plan


25


Conclusion


5


Grade for Unit 5 Individual Project


150


Please submit your assignment.


For assistance with your assignment, please use your text, Web resources, and all course materials.

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