Strategic plan part ii swott analysis chart

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Strategic Plan Part II: SWOTT Analysis

Purpose of Assignment

Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.

Assignment Steps

Instructions:
Conduct an internal and external environmental analysis; and create a SWOT analysis for your business or division.
Your paper, of 900- to 1,200-words, and formatted with the TEMPLATE provided by the Instructor, will consist of these three parts:

PART ONE:Discuss how the external forces will impact your proposed business. Think in-depth and be creative in identifying the forces below. Categories of external forces:

Government regulatory & Legal
• Economic
• Social / Demographic
• Competitive (consider the 5 forces of competition)
PART TWO:Discuss where your strengths and weaknesses lie in terms of tangible & intangible assets; in which functional department your capability lies and why; which core competency your division possesses and/or which core competency you think you need to develop for success.

Think in-depth and be creative in identifying the factors below. Categories of internal factors:
• Tangible assets - Financial, Organizational, Physical, Technological
• Intangible assets - Human, Innovation, Reputational
• Company departments - Identify at least five functional departments of your company/division. Briefly explain their function.
• Company policies - Identify and briefly state possible policies of three of the functional departments listed above.