Strategic plan part iii balanced scorecard and communication plan

Business Model And Strategic Plan Part III: Balanced Scorecard And Communication Plan

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks.The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
Market share
Revenues and costs
Profitability
Competitive position
Customer Value Perspective, includes strategic objectives in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value
Process or Internal Operations Perspective, includes strategic objectives in areas such as:
Measure of process performance
Productivity or productivity improvement
Operations metrics
Impact of change on the organization
Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
Employee satisfaction
Employee turnover or retention
Level of organizational capability
Nature of organizational culture or climate
Technological innovation
Develop at least three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week 3.

Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.

For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)
Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following:

Define the purpose.
Define the audience.
Identify the channel(s) of communication and why you selected that channel.
Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Format paper consistent with APA guidelines.

Please use attached as a guide to format paper

STRATEGIC PLAN, PART III: BALANCED SCORECARD

2

Strategic Plan, Part III: Balanced Scorecard

Student’s Name

BUS 475

Date Due

Gioconda Rodriguez-Padilla

Strategic Plan, Part III: Balanced Scorecard

Scorecard

Provide at least two strategic objectives for each of the four balanced scorecard areas (Financial, Customer, Process, Learning, and Growth).

(STUDENT INSTRUCTIONS: THE FOLLOWING IS A SAMPLE FOR A MANUFACTURED PRODUCT. DO NOT USE CONTENTS, USE THE FORMAT AND GET THE IDEA.)

Strategy Map

Strategic Objectives

Targets

Initiatives

Financial

· Increase revenues and profits

· Lower production costs

· 5 – 10% per year

· 10 - 20% per year

· Expand market areas

· Negotiate with suppliers

Customer

· Increase customers base

· Providing lower prices

· 10% per year

· 5 – 15%

· Provide excellent customer service

· Command premium prices

Internal Process

· Achieve goal

· Improve marketing

· 98%

· 95%

· Performance evaluation

· Invest and implement new marketing strategy

Learning & Growth

· Increase staff knowledge and skills

· Create more jobs

· 100%

· 5 – 10% per year

· Installation and sales training

· Staffing ratio analysis

Risks and Mitigation Plans

(Student Instructions: Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans. Use a stakeholder analysis that includes mitigation and contingency strategies.)

· Financial

Evaluation: Kaiser is currently in debt from renovation of facilities with the purpose of improving brand image. Their current ROI for new construction is five years. This limits their ability to invest into new endeavors.

Contingency: Seek partnerships and other funding sources that embrace healthy life choices.

Ethical implications: jldfkj; d;jfl;adfja;djf a jflsdjf;ajf ;dfja;dlfj d;fj;lidfjaoefjawdl;jfa ;ldjfa;dlfjal;

· Customer

Evaluation: Costco customers are losing customers at a rate of 3% annually due to competition from major players, such as Amazon, Walmart, and other B2B channels of distribution.

Contingency: Evaluate current membership costs, especially Business customers. Improve customer segmentation strategies.

Ethical implications: jldfkj; d;jfl;adfja;djf a jflsdjf;ajf ;dfja;dlfj d;fj;lidfjaoefjawdl;jfa ;ldjfa;dlfjal;

· Internal Process

Evaluation: Waste Management is currently experiencing a higher risk of safety accidents at a rate of one percent per quarter. The current fleet of trucks are outdated and lack newer technology that are related to the accidents.

Contingency: Renovate fleet and improve technologies as well as implement monthly regional trainings.

Ethical implications: jldfkj; d;jfl;adfja;djf a jflsdjf;ajf ;dfja;dlfj d;fj;lidfjaoefjawdl;jfa ;ldjfa;dlfjal;

Learning & Growth

Evaluation: Pepsi has lost market share by approximately two percent during 2013. The diversification products have been redundant and have not demonstrated customer satisfaction based on focus groups that were implemented during the last quarter of 2014.

Contingency: The beer tasting trend represents an opportunity to diversity with alcoholic beverages.

Ethical implications: jldfkj; d;jfl;adfja;djf a jflsdjf;ajf ;dfja;dlfj d;fj;lidfjaoefjawdl;jfa ;ldjfa;dlfjal;

References
STRATEGIC PLAN, PART III: BALANCED SCORECARD

1

Strategic Plan, Part III: Balanced Scorecard

Student’s Name

BUS 475

Date Due

Gioconda Rod

r

iguez

-

Padilla

STRATEGIC PLAN, PART III: BALANCED SCORECARD 1

Strategic Plan, Part III: Balanced Scorecard

Student’s Name

BUS 475

Date Due

Gioconda Rodriguez-Padilla