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Report Layout Structure (12 point Times New Roman Font, 1 inch margins throughout) Cover Page Title/Student Name/Professor Name/Section/Date Table of Contents Executive Summary - 1 Page, single spaced that summarizes key findings and recommendations BODY (NO MORE THAN 4 PAGES, DOUBLE SPACED) • • • Issue #1 with justification that references the Appendix Issue #2 with justification that references the Appendix Issue #3 with justification that references the Appendix Recommendations (must be specific and implementable and be justified by the Appendix) APPENDICES (SINGLE SPACED, BULLET POINTS MAY BE USED WHERE POSSIBLE. BE SURE THE BULLET POINTS HAVE SUFFICIENT DETAIL) I. External Analysis APPENDIX A: Macro Environment Analysis 1. PESTEL Analysis 2. Dominant Economic Characteristics APPENDIX B: Five Forces Analysis – Be sure to examine specific factors under each force and summarize the overall impact of the five forces on long term industry profitability Appendix C: Key Success Factors – 3-5 Factors that any firm in the industry must pay attention to in order to be successful. APPENDIX D: Driving Forces - 3-5 Forces that are driving change, and the implication of these changes. APPENDIX E: Competitor Analysis – 1. SOAR Analysis including competitor performance & 2. Group MAP APPENDIX F: Weighted Competitor Strength Analysis II. Internal Analysis APPENDIX G: Company Strategy – Be sure to identify the company level strategy APPENDIX H: VRIN ANALYSIS APPENDIX I: Performance Analysis- Show your work for financials APPENDIX I: SWOT Analysis – On strengths, lead with core and distinctive competencies. On weaknesses, identify any critical weaknesses that if not addressed will lead to failure. On the Opportunities, focus on favorable external trends and aspects DO NOT include any suggestions of what the company could or should do here. On Threats list those first that have the highest probability of occurring and that will have the most significant negative impact if they do pccur. Final PDF to printer CASE 28 Vail Resorts, Inc. Herman L. Boschken San Jose State University I n its 55th anniversary season of 2017, Vail Resorts (VR) held the most esteemed reputation and a commanding presence in the North American winter resort industry with resorts in Vail, Beaver Creek, Whistler, British Columbia, and 11 other locations in North America and Australia. But, in some ways, VR was reaching a crossroad in both strategy and context. Unlike the earlier years when linear growth pursuits were the norm, VR was facing new and more difficult choices, many posing significant tradeoffs in strategic direction. The industry situation, as well, had been evolving extensively for several years, involving some significant circumstances: 1. An aging U.S. population was shrinking demand for skiing.

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