Swot analysis of apple airpods

Apple - Individual Case Analysis

Executive Summary

Apple is an American company functioning at a multinational level that develops, designs, and sells consumer electronics, computer software, smartphone software, online services, personal computers, smartphones and tablets. It is headquartered in the city of Cupertino in California and it is one of the Big Five technology companies. Apple was founded in 1976 by Steve Jobs, Ronald Wayne, and Steve Wozniak. Some of Apple's most known hardware products are iPhone, iPad, iPod, Mac, Apple Watch, Apple TV, AirPods, and HomePod. Some of Apple’s most known software products are macOS, iOS, iPadOS, watchOS, and tvOS.

In this individual case on Apple inc. I will give a thorough analysis of Apple’s resources and capabilities, focusing on their tangible and intangible organizational capabilities. I will give a general description of the industry using PESTLE analysis focusing on political, economic, social, technological, legal, and environmental elements that Apple has to offer. I will use Porter's Five Forces to further explain Apple’s competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry. I will use SWOT analysis to indicate the strengths, weaknesses, opportunities, and threats that exist in Apple’s environment. Finally, I will give current and recommended strategies that the company should implement for future competitive advantage.

Mission & Vision

Mission:

Apple's mission statement is “The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services.”

Vision:

Apple vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.”

Resources & Capabilities

PESTLE Analysis

Porter's Five Forces Analysis

SWOT Analysis

Current and Recommended Strategies