Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Swot analysis of coca cola 2018

30/11/2021 Client: muhammad11 Deadline: 2 Day

Running head: ASSIGNMENT 1

Assignment

By

Mattie Ealey

Unit II

Columbia Southern University

October 16, 2019

Introduction

ASSIGNMENT 2

The purpose of this assignment is to provide a SWOT analysis for a publicly traded company.

The company chosen for the purpose of current analysis is Coca Cola which is a

multinational firm and one of the oldest companies operating in the food and beverages

sector, all around the globe (Coca Cola Company, 2018). SWOT analysis is a tool that

provides a holistic view of the company’s current position and options for the future growth

as well. The full form for SWOT is Strengths, Weaknesses, Opportunities and Threats. Each

of the element has been described in detail with emphasis on the Coca Cola Brand.

Strength

This pertains to the core strengths of the company that the organization is currently using in

its operations and to achieve the expected performance level. The major strength that Coca

Cola has is its brand name which is well-known for years among the target audience and that

continues to exist for the upcoming generation as well due to their extensive marketing and

presence on the digital media and social media platforms. Moreover, another major strength

for Coca Cola is the fact that the over so many years, its main target audience has continued

to buy the products. This shows the brand loyalty and customer loyalty that the company

enjoys and is able to cash as well in terms of the huge number of sales and highest share in

the market. Also, the company is very much active in terms of the social corporate

responsibility in the form of education, building societies such as producing light lamps

through the Coca Cola water bottles or even collecting money for charity etc.

Weaknesses

This element deals with the major areas that are considered to be the weak areas of the

company and require improvement or development. One of the major weaknesses for Coca

Cola as a brand is that this brand is well-known in the section for carbonated drinks. Hence,

the area of its brand existing and brand availability is very particular to one product and

ASSIGNMENT 3

therefore, the focus appears to be very concentrated. Hence, the overall product portfolio of

the company is very undiversified towards the food and beverages industry which creates

issues such as increase in the risk exposure for the company. However, the company has been

trying to diverse its risks by moving into other businesses as well over the course last years.

With its aim to expand quickly and into other areas without any prior knowledge or

experience, there are many different products that have failed in the market as well. Also, for

this objective of diversification, the company has been involved with a lot of acquisitions as a

result of which, it has a very high debt ratio (Innovation Enterprise, 2016).

Opportunities

This element highlights the major opportunities that exist for the company internally as well

as externally. One of the major opportunities that exist for the company is the growing

demand for healthy drinks and other food products. There is particular growth in the

emerging markets. Moreover, the major opportunities that the Coca Cola Company has been

trying to freeze through its acquisition and diversification strategy is the new businesses that

are emerging. Coca Cola has been trying to capture opportunities in the market through its

portfolio expansion strategy as the current portfolio of the company is very exclusive towards

the beverages and food industry. By moving into other areas, the risks are diversified and the

company is able to increase its sales and sources of revenue generation, particularly, since is

current portfolio of food and beverages is at its mature stage and the growth is somewhat

limited. Hence, the following is the list of opportunities for Coca Cola Company (Pratap,

2018)

1. Increased demand for the healthy drinks

2. Increased demand for healthy food consumption

3. Increased demand for the healthy beverages and food in the emerging markets

ASSIGNMENT 4

4. Increased opportunity through acquisition

5. Increased areas of diversification reduce risks

6. New technological advancements

7. New research and development for new products

8. Increasing start-up culture leading to further growth opportunities through

acquisitions and seed funding and other investment options.

9. Entering different industries

10. Reduction in prices of raw material

Threats

This element identifies the major threats for the company, both internal as well as external.

These are the factors that can become a hurdle in the operational activity of the company and

will not prevent the company from achieving its objectives. Some of the major threats for the

company include the following (Pratap, 2018):

1. Increased competition in the industry, particularly, the industry for beverages and

carbonated drinks

2. Increase in substitute drinks for the Coca Cola carbonated and other beverages

3. When entering into different markets, particularly emerging countries, there are

several local brands that the company has to deal with.

4. Lack of prior knowledge and experience when entering into new industries through

acquisitions.

5. The ever-changing changes in the consumer tastes is always a threat

6. Increasing water scarcity

7. Increased legal requirements and regulatory requirements in different countries

ASSIGNMENT 5

8. Strong Currency fluctuations leading to changes in the imported material prices and

exports

9. Decreasing margins

10. Weak product portfolio

Conclusion

Each of the above elements in the SWOT analysis provides an insight into the market

position of the company currently and its expected position in terms of how the company

seeks to grow in the market.

References

Coca Cola Company. (2018). Coca Cola History. Retrieved from https://www.coca-

colacompany.com/history

Innovation Enterprise. (2016). Coca-Cola And Diversification: A Love Story. Retrieved from

https://channels.theinnovationenterprise.com/articles/coca-cola-and-diversification-a-

love-story

Pratap, A. (2018). SWOT Analysis of Coca Cola 2018. Retrieved from Notesmatic:

https://notesmatic.com/2018/07/coca-cola-swot-analysis-2018/

The Coca-Cola Company. (2018). A short history of Coca-Cola. Retrieved from

https://www.coca-colacompany.com/annual-

review/2011/pdf/TCCC_125Years_Booklet_Lo.pdf

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Helping Engineer
Custom Coursework Service
Top Grade Tutor
Assignment Helper
Coursework Help Online
Quality Homework Helper
Writer Writer Name Offer Chat
Helping Engineer

ONLINE

Helping Engineer

As per my knowledge I can assist you in writing a perfect Planning, Marketing Research, Business Pitches, Business Proposals, Business Feasibility Reports and Content within your given deadline and budget.

$47 Chat With Writer
Custom Coursework Service

ONLINE

Custom Coursework Service

This project is my strength and I can fulfill your requirements properly within your given deadline. I always give plagiarism-free work to my clients at very competitive prices.

$31 Chat With Writer
Top Grade Tutor

ONLINE

Top Grade Tutor

I am an elite class writer with more than 6 years of experience as an academic writer. I will provide you the 100 percent original and plagiarism-free content.

$39 Chat With Writer
Assignment Helper

ONLINE

Assignment Helper

I can assist you in plagiarism free writing as I have already done several related projects of writing. I have a master qualification with 5 years’ experience in; Essay Writing, Case Study Writing, Report Writing.

$32 Chat With Writer
Coursework Help Online

ONLINE

Coursework Help Online

I am an experienced researcher here with master education. After reading your posting, I feel, you need an expert research writer to complete your project.Thank You

$40 Chat With Writer
Quality Homework Helper

ONLINE

Quality Homework Helper

I have worked on wide variety of research papers including; Analytical research paper, Argumentative research paper, Interpretative research, experimental research etc.

$22 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

I tweet therefore i am summary - According to the ajzen model, the strongest predictor of an employee’s behavior is/are__________. - Abdominal assessment questions tina jones - BW Texas Gov't Topic 6.1 - Carly fraser eye color change - Australian government security vetting agency - Chemistry b gas laws packet answers - Cola wars case study - Are vending machines a good investment - Unisa study period 5 - Types of hazardous energy - Bachelor of midwifery rmit - Budgeting and finance - Happy endings by margaret atwood pdf - Lloydz timing wheel install - Application of newton raphson method in chemical engineering - 90 day bank bill australia - Suppose 10-year t-bonds have a yield of 5.30 - Discussion - Key surgical brushes ifu - Imago dei and nursing - Password Polices and Authentication Methods - Project - Maria de jesus brazil 1964 - Role and Scope DQ7 - What is pluto's speed at the most distant point in its orbit, where it is 7.30×109km from the sun? - First day of winter short story - Chapter 9 pricing understanding and capturing customer value - For a data set of chest sizes - Executive Program Practical Connection Assignment - Jamestown primary source activity - Hope by lisel mueller - Python coding for bmi - Light and optics worksheet - Arbonne essentials tea ingredients - His 200 historical analysis essay - Morling research methods in psychology 3rd edition - Does hair revital x work - Veeam one limited scope - Computer science 225 - Nur340vulnerable populationchoice - Nursing essay - Essentials of investments 10th edition pdf - What is integrity interview question - How to increase dc motor speed - Gcu individual success plan - A vertical integration strategy can expand the firm's range of activities - Education is a never ending process - Champion spark plug cross reference small engine - University of winnipeg acs - Questions about the food chain - How to write an exegesis conclusion - What determines the strength of a muscle contraction - Vrhn analysis in strategic management - What is the capacity to see beyond in the giver - As you ride the ferris wheel your distance - What is a phase in metallurgy - Case Study - Personal response essay (thesis statement and one body paragraph ) - Ciliospinal centre of budge - Effective practices for managers and supervisors - Dr mary garcia holguin san antonio - What does fed oasdi ee mean - Louis ruiz consulting services - Travel tracer literature circles - Peaceful warrior best scenes - 1.1 understanding the limit homework answers - Structural devices in literature - Research Paper (1000 words) - Blockchain technology - America's cup the tension between technology and human decision makers - Sorensen systems inc is expected to pay - Five level of leadership maxwell - Account classification method - Jessica ho hong kong - HR PC - Budgeting and finance - Sault ste marie international bridge prox card - Telstra go mobile plus byo plan - 5 Sentece thesis Statement - Boy overboard book summary - Leonid afremov wiki english - Style lessons in clarity and grace answer key - Explosive atmosphere test chamber - Isbn 13 978 0 13 283487 2 - The great gatsby first sentence - Phet solar system simulation lab answers - ASSIGNMENT 2 - DUE IN 48 HOURS - How to open scenario manager in excel - Antigone critical thinking questions answers - Purifying Acetanilide By Recrystallization - Dr seuss anapestic tetrameter - Guest house rental rates excel - Addition and subtraction fact families to 20 - The body shop financial report 2019 - Three ethical theories - Hospital management system desktop application - Literary analysis essay - Systems Thinking in Advanced Nursing Practice - Nursing re entry program - Closest airport to harvard