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COMPANY PROFILE
PepsiCo Inc
REFERENCE CODE: 26FFE4D9-E51D-4F5B-AC02-76DC923525A7 PUBLICATION DATE: 22 Oct 2018 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED
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PepsiCo Inc TABLE OF CONTENTS
PepsiCo Inc © MarketLine
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TABLE OF CONTENTS
Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 Business Description .....................................................................................................4 History .............................................................................................................................5 Key Employees .............................................................................................................41 Key Employee Biographies .........................................................................................43 Major Products & Services ..........................................................................................46 SWOT Analysis .............................................................................................................49 Top Competitors ...........................................................................................................55 Company View ..............................................................................................................56 Locations And Subsidiaries ........................................................................................59
PepsiCo Inc Company Overview
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Company Overview
COMPANY OVERVIEW
PepsiCo Inc (PepsiCo) is a manufacturer of a wide range of beverages, foods and snacks. It sells products under various brands including Pepsi, Pepsi Max, Mountain Dew, Diet Pepsi, Lay's, Frito-Lay, Doritos, 7-Up, Tropicana, Aquafina, Mirinda, Gatorade and Quaker, V Water, Ya, Tostitos, Simba and Trop 50. PepsiCo distributes its products through direct-store-delivery, customer warehouse and foodservice, and vending distribution networks. Its customers include grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, wholesale and other distributors, e-commerce retailers and authorized independent bottlers. It has business operations across North America, South America, Europe, Asia-Pacific, the Middle East and Africa. PepsiCo is headquartered in Purchase, New York, the US.
The company reported revenues of (US Dollars) US$63,525 million for the fiscal year ended December 2017 (FY2017), an increase of 1.2% over FY2016. In FY2017, the company’s operating margin was 16.5%, compared to an operating margin of 15.6% in FY2016. In FY2017, the company recorded a net margin of 7.6%, compared to a net margin of 10.1% in FY2016.
Key Facts
KEY FACTS
Head Office PepsiCo Inc 700 Anderson Hill Road Purchase New York Purchase New York USA
Phone 1 914 2532000 Fax 1 914 2532070 Web Address www.pepsico.com Revenue / turnover (USD Mn) 63,525.0 Financial Year End December Employees 263,000 New York Stock Exchange Ticker PEP
PepsiCo Inc Business Description
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Business Description
BUSINESS DESCRIPTION
PepsiCo Inc (PepsiCo), a food and beverage company, markets, distributes and sells salty, sweet and grain based snacks, food products, carbonated and non-carbonated beverages in approximately 200 countries and territories worldwide.
The company operates through six reportable segments: North America Beverages (NAB), Frito-Lay North America (FLNA), Europe Sub-Saharan Africa (ESSA), Latin America, Asia, Middle East and North Africa (AMENA) and Quaker Foods North America (QFNA), which accounted for 33%, 24.9%, 17.4%, 11.3%, 9.5% and 3.9% of the company's total revenue, respectively, in FY2017.
The company conducts a variety of (R&D) activities and continues to invest to augment its growth and drive innovation worldwide. Its R&D focuses on the development of nutritious and convenient beverages, foods and snacks, meeting changing consumer demands and preferences. In FY2017, the company spent US$737 million on R&D, which was 1.2% of its revenue and decreased 3% YoY. It has R&D facilities in Brazil, China, India, Mexico, Russia, the UAE, the UK and the US.
PepsiCo has three snack plants in Mexico, and one each in Egypt and Australia; a snack, beverage and dairy plant in Russia; a food plant in in the US; a fruit juice plant in Belgium; a beverage plant in Egypt; and two concentrate plants in Ireland.
The company distributes its products through direct-store-deliveries (DSD), customer warehouse and distributor networks to various wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, e- commerce retailers and authorized independent bottlers. In addition, it authorizes various independent bottlers to produce certain beverage products in specific geographic regions. PepsiCo also supplies food and snacks to various restaurants, businesses, schools and stadiums through various third-party foodservice and vending distributors and operators.
PepsiCo Inc History
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History
HISTORY
Contracts/Agreements
Year: 2018
In January, the company entered into a strategic partnership with Varun Beverages Ltd.
New Products/Services
Year: 2018
In January, the company introduced MTN DEW ICE, a new carbonated soft drink made with a splash of real juice.
Plans/Strategy
Year: 2018
In February, the company's subsidiary Frito-Lay announced to launch a special kind of Dorito chips.
Acquisitions/Mergers/Takeovers
Year: 2018
In February, Clayton, Dubilier & Rice and American Greetings agreed to acquire 60% stake in American Greetings.
New Products/Services
Year: 2018
In February, PepsiCo launched a new sparkling water, bubly, that combines refreshing and delicious flavors.
New Products/Services
Year: 2018
In January, the company’s Frito-Lay division introduced Doritos Blaze, a new snack flavor.
New Products/Services
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Year: 2018
In February, the company launched a new Drinkfinity flavored water system in the US.
New Products/Services
Year: 2018
In February, the company launched a new personalized beverage, Drinkfinity to fit the individual lifestyles of today's busy go-getters.
Contracts/Agreements
Year: 2018
In February, PepsiCo extended its partnership with the UEFA Champions League for further three years.
Contracts/Agreements
Year: 2018
In January, PepsiCo along with the National Hockey League Players' Association and the National Hockey League entered into a multi-year extension for exclusive NHL North American rights in the non- alcoholic beverage, sports nutrition and savory snack categories.
Contracts/Agreements
Year: 2018
In January, PepsiCo entered into a partnership with NFL, Aramark, the US Bank Stadium and the Minnesota Sports Facilities Authority announced Rush2Recycle, a game plan to recover more than 90% - more than 40 tons - of stadium waste at Super Bowl LII.
New Products/Services
Year: 2018
In March, PepsiCo introduced a new baby food production line to its infant nutrition plant in Omsk, Russia.
Plans/Strategy
Year: 2018
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In March, the company plans to build a new distribution plant in Chesterfield, Virginia, the US.
New Products/Services
Year: 2018
In May, the company introduced new diet and regular pepsi cans with in 20oz and 12oz formats.
New Products/Services
Year: 2018
In May, PepsiCo Foodservice launched an online platform, PepsiCo Partners, expanding its business into an ecommerce segment.
Acquisitions/Mergers/Takeovers
Year: 2018
In May, the company agreed to acquire Bare Foods Co, a baked fruit and vegetable snack maker, expanding its snack portfolio.
Product Recall
Year: 2018
In May, PepsiCo Foods Canada announced the voluntary recall of 750 bags of its Ruffles Regular- flavoured potato chips due to an unintentional filling of bags with Ruffles Sour Cream 'N Onion-flavoured potato chips.
Contracts/Agreements
Year: 2018
In June, PepsiCo North America Nutrition partnered with a nonprofit food and beverage incubator, The Hatchery Chicago for the Chicago incubator project.
Contracts/Agreements
Year: 2018
In July, the company awarded a contract to Eddie Stobart for managing its ambient transport operations in England and Wales from existing distribution centres in Birchwood and Leicester, the UK.
Plans/Strategy
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Year: 2018
In July, the company planned to launch The Hive, a new center for innovation to assist cultivate its niche brands.
Contracts/Agreements
Year: 2018
In July, PepsiCo Foodservice and CS Group extended their distribution agreement to distribute CS Group's Cool Attitudes Craft Mixers in the US.
Plans/Strategy
Year: 2018
In July, the company's Frito-Lay division plans to release the most chip flavors to give fans a regionally inspired Summer Of Flavor.
Plans/Strategy
Year: 2018
In July, the company's product, Lay's announced its plans to introduce eight regional potato chip flavors.
Contracts/Agreements
Year: 2018
In July, the company entered into a partnership with the Madison Square Garden to become the exclusive non-alcoholic beverage and salty snack partner across MSG Venues.
Plans/Strategy
Year: 2018
In July, the company plans to improve the nutritional value of some of its best selling products in line through its Results with Responsibility initiative.
Plans/Strategy
Year: 2018
In July, the company announced its plans to invest US$159 million for expanding two Frito-Lay snack
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manufacturing plants in Frankfort, Indiana, the US.
Financing Agreements
Year: 2018
In August, the company planned to invest US$100 million to expand and renovate a food factory in Shanghai, China.
New Products/Services
Year: 2018
In August, the company relaunched its Quaker cereals in the UK with less sugar.
Plans/Strategy
Year: 2018
In August, the company plans to invest US$159million to expand its Frito-Lay production site in Frankfort, Indiana.
Contracts/Agreements
Year: 2018
In August, the company entered into a multiyear agreement with Marriott International as a beverage provider to expand their relationship.
Acquisitions/Mergers/Takeovers
Year: 2018
In August, the company announced its plans to acquire Israel-based carbonated water machines supplier, SodaStream for US$3.2 billion.
New Products/Services
Year: 2018
In August, the company launched the Hive, a new entity in North America.
New Products/Services
Year: 2018
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In September, the company launched its Nutrition Greenhouse accelerator program to discover and support emerging brands in the food and beverage sector in North America.
Contracts/Agreements
Year: 2018
In September, the company joined NaturALL Bottle Alliance, a consortium formed between Danone, Nestle Waters and Origin Materials to develop bio-based bottles.
Contracts/Agreements
Year: 2018
In September, the company announced to expand its global relationship with HH Global to offer marketing execution services and to enhance their presence.
New Products/Services
Year: 2018
In September, the company's salty snacks division introduced three new flavors under its brand, Kurkure.
Others
Year: 2018
In September, PepsiCo announced new Rubtsovsk dairy plant investment projects in Russia.
Contracts/Agreements
Year: 2018
In October, the company partnered with Loop to introduce recycled plastic packaging.
Contracts/Agreements
Year: 2018
In October, Pepsi signed a memorandum of understanding with Odisha State Government to build a potato chips unit in Odisha, India.
Others
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Year: 2018
In October, the company launched its carbonated beverage portfolio in takeaway glass bottles for consumers in Maharashtra, India.
Contracts/Agreements
Year: 2018
In October, Pspsico selected Jubilant Foodworks as its new beverage partner for Domino’s Pizza India.
Acquisitions/Mergers/Takeovers
Year: 2018
In October, the company announced the acquisition of Health Warrior, Inc.
Acquisitions/Mergers/Takeovers
Year: 2018
In November, the company announced its plans to acquire Lincolnshire crisp company, Pipers Crisps.
Contracts/Agreements
Year: 2017
In February, the company entered into an agreement to change its naked juice labels in the US.
Business / Operations Closure
Year: 2017
In March, the company announced to close its Walkers Snacks factory in Peterlee, County Durham, England.
Contracts/Agreements
Year: 2017
In March, the company introduced Pepsi Max Ginger, a new sugar-free addition to the Max line-up.
Contracts/Agreements
Year: 2017
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In April, the company's Foodservice and Papa John’s International renewed its multi-year beverage contract in the US and a global expansion of the partnership in eight countries throughout Europe, the Middle East and Central America.
Contracts/Agreements
Year: 2017
In March, the company's Frito-Lay division and Lay's partnered to introduce Poppables, a new potato snack.
Plans/Strategy
Year: 2017
In May, Pepsi planned to sell stake in its UK bottler Britvic.
Acquisitions/Mergers/Takeovers
Year: 2017
In May, the company announced plans to acquire coconut water brand, Vita Coco.
Others
Year: 2017
In June, the company announced to launch LIFEWTR Series 2 bottle with labels designed by female artists.
New Products/Services
Year: 2017
In March, the company's Mtn Dew announced a plan to introduce a line of premium sodas with crafted unique flavors and herbal and citrus bitters.
New Products/Services
Year: 2017
In March, the company introduced three new flavors Orange Mango, Lemon Lime and Strawberry Melon in IZZE FUSIONS beverages.
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Contracts/Agreements
Year: 2017
In March, the company entered into a collaboration agreement with Danimer Scientific for the development of Danimer Scientifics’ biodegradable film resins to meet the sustainable flexible packaging requirements of PepsiCo’s global food and beverage business.
Contracts/Agreements
Year: 2017
In May, the company's Lipton partners with Food Network Star and The Series Co-Host, Chef Bobby Flay to host lipton summer camp.
Contracts/Agreements
Year: 2017
In May, the company entered into a partnership agreement with Healthier America to independently report and verify the company's progress.
New Products/Services
Year: 2017
In May, the company introduced new limited-edition beverage, Pepsi Fire.
Contracts/Agreements
Year: 2017
In May, PepsiCo Greater China Region entered into a strategic agreement with Alibaba Group to introduce innovative marketing initiatives, customized products and integrated omnichannel solutions.
New Products/Services
Year: 2017
In May, the company introduced a new sparkling lemonade LEMON LEMON.
Corporate Changes/Expansions
Year: 2017
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In June, the company opened its nacho chip brand Doritos in India at its Kolkata plant.
Contracts/Agreements
Year: 2017
In July, the company became the funding partner to National nonprofit The Recycling Partnership.
New Products/Services
Year: 2017
In July, Ruffles Brand Potato Chips, one of the marquee brands from PepsiCo's Frito-Lay division introduced Chips & Sips.
New Products/Services
Year: 2017
In August, Doritos, one of the marquee brands from PepsiCo's Frito-Lay Division introduced new Blazin' Buffalo Mix, a combination of four fan-favorite flavors - Chipotle, Cool Ranch, Blue Cheese.
New Products/Services
Year: 2017
In November, the company launched salted caramel flavor in the market.
Contracts/Agreements
Year: 2017
In November, Suntory Beverage & Food Asia entered into agreement to acquire a 51% share in International Refreshment, a beverage operation of PepsiCo.
Contracts/Agreements
Year: 2017
In December, the company, the PepsiCo Foundation and the Inter-American Development Bank created the Hydro-BID Support Center in Latin America and the Caribbean, for Water Management.
New Products/Services
Year: 2017
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In November, Doritos, the company's Frito-Lay Division, introduced Doritos Crunch Nuts and Doritos Crunch Mix.
Contracts/Agreements
Year: 2017
In September, the company's Mountain Dew and AMC partnered to launch its new augmented reality app, "The Walking Dead Encounter" with the experience of zombie walkers.
Contracts/Agreements
Year: 2017
In November, the company partnered with Suntory Beverage & Food Asia Pte Ltd., to form a beverage joint venture in Thailand.
Contracts/Agreements
Year: 2017
In July, the company and Molson Coors partnered to provide bar snacks as part of its on-premise delivery service.
New Products/Services
Year: 2016
The company's subsidiary The Quaker Oats Company launched a new Quaker Breakfast Flats.
New Products/Services
Year: 2016
The company's brand Aquafina, introduced a new line of flavored sparkling water to its menu.
New Products/Services
Year: 2016
The company’s subsidiary The Quaker Oats Company launched Quaker SuperGrains Instant Hot Cereal and Real Medleys SuperGrains Granola for breakfast.
New Products/Services
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Year: 2016
The company’s brand Aquafina, launched Aquafina Sparkling, flavored sparkling water.
New Products/Services
Year: 2016
The company introduced Mtn Dew Black Label, a carbonated soft drink.
New Products/Services
Year: 2016
The company expanded its product line Brisk by introducing a new Brisk Mate, a smooth energizing iced tea blended with South American yerba mate.
New Products/Services
Year: 2016
The company’s brand Doritos introduced Doritos Mix, a unique combination of four different Doritos shapes and flavors in one bag.
Corporate Changes/Expansions
Year: 2016
The company announced plans to open Kola House, the first experimental kola bar, restaurant, lounge and event space, in the New York, the US.
New Products/Services
Year: 2016
The company’s subsidiary The Quaker Oats Company launched a new line of gluten free oatmeal.
Contracts/Agreements
Year: 2016
The company entered into a collaboration agreement with Senomyx, Inc., to restat Senomyx's Sweet Taste Program.
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Acquisitions/Mergers/Takeovers
Year: 2016
The company announced plans to acquire KeVita Inc., a probiotic US drinks company.
Litigation
Year: 2016
The company's Quaker Oats was sued by consumers in the US states of New York, California and Illinois, for false advertising over the ingredients in its product.
Acquisitions/Mergers/Takeovers
Year: 2016
The company entered into a definitive agreement to acquire KeVita.
New Products/Services
Year: 2016
In December, the company launched a new premium priced bottled water, dubbed Lifewtr in the US.
Contracts/Agreements
Year: 2016
In October, PepsiCo entered into a collaboration with TB Alliance to improve the treatment for children with tuberculosis.
New Products/Services
Year: 2016
In September, the company launched a new 100% juice with probiotics, Tropicana Essentials Probiotics.
Acquisitions/Mergers/Takeovers
Year: 2016
In May, Trian Fund Management sold stake to PepsiCo for US$2 billion.
Contracts/Agreements
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Year: 2015
The company signed a cooperation agreement with OAO Lidskoe Pivo to sell, distribute and market its products in Belarus.
New Products/Services
Year: 2015
The company announced its plans to launch stevia-sweetened Pepsi True in stores across Denver, Minneapolis and Washington, the US.
New Products/Services
Year: 2015
The company launched two new flavors of its brand, Mountain Dew in the US.
New Products/Services
Year: 2015
The company started to sell imported premium snacks and fruit juices in India through exclusive e- commerce platforms.
Business / Operations Closure
Year: 2015
The company announced its plans to close one of its plants in Russia.
Plans/Strategy
Year: 2015
The company announced its plan to expand production in Egypt with an investment of US$500 million.
New Products/Services
Year: 2015
The company introduced a citrus-flavoured soft drink called DewShine under its Mountain Dew brand.
Contracts/Agreements
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Year: 2015
PepsiCo Americas Beverages entered a marketing alliance with Live Nation Entertainment, Inc., a leading live entertainment firm.
Corporate Changes/Expansions
Year: 2015
The company launched 7UP Revive brand in India.
New Products/Services
Year: 2015
The company's brand Mountain Dew launched Mtn Dew Baja Blast and Mtn Dew Sangrita Blast for a limited period.
New Products/Services
Year: 2015
The company launched chocolate peanut butter flavored popcorn under its Cracker Jack brand.
New Products/Services
Year: 2015
The company launched Doritos Jacked 3D tortilla snacks under its Doritos brand.
New Products/Services
Year: 2015
The company introduced Cheetos Sweetos Snacks under the Cheetos brand.
Contracts/Agreements
Year: 2015
The company entered into a partnership with Pepsi-Cola Products Philippines, Inc., for development of Cheetos in the Philippines.
Commercial Operation
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Year: 2015
The company announced to invest US$12 million to modernize its Frito-Lay plant in Cambridge to make the production lines more efficient and ergonomically safe.
Plans/Strategy
Year: 2015
The company announced to continue selling its aspartame-sweetened diet Pepsi online after removing the artificial sweetener from the product.
Contracts/Agreements
Year: 2015
The company expanded its partnership with SodaStream International Ltd to strengthen sales of its branded cola caps.
Contracts/Agreements
Year: 2015
The company partnered with JD.com Inc., to introduce the Quaker oat dairy drink to the consumers in China.
Contracts/Agreements
Year: 2014
The company entered into Strategic Alliance agreement with Shanghai Disney Resort as a primary beverage supplier.
New Products/Services
Year: 2014
The company launched a new Cheetos Flamin’ Hot / Doritos Dinamita Chile Limon in a combo pack.
Contracts/Agreements
Year: 2014
The company entered into an agreement with Cartoon Network Amazone to provide food and beverage
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to the Cartoon Network's themed park.
New Products/Services
Year: 2014
The company's Frito-Lay division launched a new snack, Near East Multigrain Chips.
Corporate Changes/Expansions
Year: 2014
The company’s Frito-Lay division expanded distribution of Lay's Air Pops crisps in California and the Pacific Northwest region of the US with new Salt & Vinegar flavor.
Contracts/Agreements
Year: 2014
The company extended its collaborative agreement to use Senomyx’s sweet flavor ingredients in non- alcoholic beverages till August 2016.
New Products/Services
Year: 2014
The company launched three models of Pepsi Spire dispensers.
Corporate Changes/Expansions
Year: 2014
PepsiCo and its local bottler in Myanmar, Lotte MGS Beverages announced commencement of local production of Pepsi-Cola for the first time since 1997.
Corporate Changes/Expansions
Year: 2014
The company entered into a joint venture agreement with German dairy company Theo Muller and formed Wave Holdings to establish US$206 million yogurt facility in Batavia, New York, the US.
Corporate Changes/Expansions
Year: 2014
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PepsiCo South Africa opened a new Simba manufacturing facility in Prospecton, KwaZulu-Natal, South Africa.
Contracts/Agreements
Year: 2014
The company renewed its partnership of over 16 years with the Papa Murphy's Holdings, Inc., a franchisor and operator of Take ‘N’ Bake pizza chain based in the US.
Corporate Changes/Expansions
Year: 2014
PepsiCo and Almarai announced to invest US$345 million in Egypt over the next five years through Beyti, a subsidiary of International Dairy & Juice Ltd.
Corporate Changes/Expansions
Year: 2014
The company opened a new research and development facility in Dubai, the UAE.
Corporate Changes/Expansions
Year: 2014
The company opened a new snack production plant in Dammam, Saudi Arabia.
New Products/Services
Year: 2014
The company's Quaker Oats division launched Quick 3-Minute Steel Cut Oatmeal and Real Medleys Super Grains products.
Contracts/Agreements
Year: 2014
The company's subsidiary PepsiCo Foods Vietnam Company signed a Memorandum of Understanding with the Department of Agriculture and Rural Development and the Phivang Collaboration of Farmers in Vietnam to introduce a sustainable contract potato farming model into Vietnam.
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New Products/Services
Year: 2014
Quaker Oats, a division of PepsiCo launched Quaker Instant Oats Caldo, an exciting, innovative and nutritious new range of instant porridge products across the Philippines.
New Products/Services
Year: 2013
The company expanded the Tropicana portfolio in India by adding three new variants of juices.
New Products/Services
Year: 2013
The company’s Mountain Dew unit launched a sparkling juice beverage called Kickstart, in two flavors, Orange Citrus and Fruit Punch.
Contracts/Agreements
Year: 2013
PepsiCo and Tata Global Beverages entered in to an agreement to form a joint venture for non- carbonated ready to drink health and wellness drinks.
Corporate Changes/Expansions
Year: 2013
Muller Quaker Dairy, a joint venture between PepsiCo and The Muller Group, open a new ‘state of the art’ yogurt production site in Batavia, New York.
Corporate Changes/Expansions
Year: 2013
The company opened baking innovation center in Apodaca, Nuevo Leon, Mexico.
Corporate Changes/Expansions
Year: 2013
PepsiCo announced that it would be investing around US$5.5 billion over six years in expansion of its
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operations in India.
Contracts/Agreements
Year: 2013
PepsiCo (49%) and Suntory Holdings (51%) entered into a joint venture in Vietnam, establishing Suntory PepsiCo Vietnam Beverage (SPVB).
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