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Tag heuer connected user manual pdf

22/10/2021 Client: muhammad11 Deadline: 2 Day

Case Discussion-- Marketing Tag Heuer

Please read the case and analyze it by answering these case analysis questions.

You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don't have to copy the discussion questions in your answer.
Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Please make a thorough case analysis, post 300 to 500 words' case analysis (roughly 1.5-3 pages double spaced with12-font), and post it in the text entry format online.

Case Discussion questions

What is the SWOT of TAG? What does a Swiss luxury watch brand stand for?
What was the situation at TAG Heuer when Biver took over as CEO? Which of Biver's actions do you agree/disagree with? Why?
How has Biver been able to turn around so many companies? What does he do for a marketing perspective?
Was GAT Heuer right to go after the digital watch market? Why?

CRITERIA FAILS TO MEET EXPECTATIONS

0

NEEDS IMPROVEMENT

5

MEETS EXPECTATIONS

8

EXCEEDS EXPECTATIONS

10

YOUR SCORE

ORGANIZATION

Clearly organized

introduction, body,

conclusion

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria;

Disorganized and the

reader can not follow

the paper at any

length

Disorganized, leaves reader wondering

what is being said;

abrupt ending

Paper has intro, body, and conclusion

but may take a re-

reading to understand

Easy to read, topic introduced, organization

clearly evident with

proper introduction,

body, conclusion

Does this paper address the prompt

or the topic?

The topic of the paper is not addressed at all;

Fails to stick to the

topic therefore fails to

meet the criteria

Student does not clearly identify his/her

reflections about the

topic; may veer from

topic

The entire paper’s content relates to the

prompt or topic; the

student explains his/her

reflections about the

topic but may take a re-

reading to

understand

The student’s reflection about the topic is

explained in clear

language; immediately

interesting and supported

with detail

Paragraph Organization and

Writing Style: Ideas

are clearly

connected and

make sense

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria

Paragraphs are disorganized; ideas are

included which do not

relate to the main idea;

ideas are not connected

and have little or no

supporting details; one

sentence paragraphs

Each paragraph has a central idea that is

supported with details;

ideas are connected and

important points make

sense

Each paragraph has a central idea; ideas are

connected and

paragraphs are

developed with details;

paper is easy to read and

“flows” naturally in an

organized pattern

GRADING RUBRIC for REFLECTION PAPER

Page 2 of 4

CRITERIA FAILS TO MEET EXPECTATIONS

0

NEEDS IMPROVEMENT

5

MEETS EXPECTATIONS

8

EXCEEDS EXPECTATIONS

10

YOUR SCORE

ORGANIZATION

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria

Paper is shallow and does not present

detailed evaluation of

reflection about the

topic; little use of

business literature to

support thought

The paper shows that the student has

thought about the topic

although the written

presentation may

appear weak or lack

clarity; use of business

literature to support

thought

Paper provides evidence (through the use of

description, details, and

use of business

literature) that the

student has examined

his/her own belief

systems and related this

to their current views

about the topic; use of

business literature to

support thought

GRADING RUBRIC for REFLECTION PAPER

Page 3 of 4

CRITERIA

FAILS TO MEET EXPECTATIONS

0

NEEDS IMPROVEMENT

5

MEETS EXPECTATIONS

8

EXCEEDS EXPECTATIONS

10

YOUR SCORE

GRAMMAR

Basic writing expectations:

mechanics,

spelling,

grammar, or

punctuation

errors

More than 8 grammatical ,

punctuation, or BWE

errors

4-7 grammatical, punctuation , or

BWE errors

Between 1-4 grammatical,

punctuation, or

BWE errors, but

they are minor and

do not detract from

the paper

No errors whatsoever!

Use of transitions to connect

sentences and

ideas

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria

Choppy; sentences do not connect or

transition well; ideas

do not connect

Paper expresses the ideas of the author;

sentences relate to

one another; may

take a re-reading to

understand

Paper is easy to read and makes sense the first

time it is read. It is

interesting and well

written; sentences

connect and flow.

Correct choice of verb tenses, words, Avoidance of wordy phrases, correct use of pronouns

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria

Improper use of language or slang;

wrong word choice;

appears “padded”

Occasional wrong word choice;

somewhat wordy

but not enough to

detract from the

summary; May

occasionally use the

wrong tense.

No wrong word choice or slang; uses correct

verb tense and pronouns.

Well written and use of

words convey meaning

GRADING RUBRIC for REFLECTION PAPER

Page 4 of 4

CRITERIA

FAILS TO MEET EXPECTATIONS

0

NEEDS IMPROVEMENT

5

MEETS EXPECTATIONS

8

EXCEEDS EXPECTATIONS

10

YOUR SCORE

FORMATTING

Follows APA professional

writing style of

using 12 point

Times New

Roman font,

1inch margins all

around, correct

APA headings

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria; 3 or more

errors

Meets the criteria with 2 errors

Meets the criteria with 1 error

Exceeds this by completely meeting all

of these requirements

with NO exception!

Correct format of title page

including

running head,

page numbers,

correct page

justification

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria; 3 or more

errors

Meets the criteria with 2 errors

Meets the criteria with 1 error

Perfect title page, running head, page

numbers, and page

justification!

Correct use of citations within

paper according

to APA; Correct

APA reference

page

Fails to meet this criteria by obvious

disregard for the

expectations stated in

the criteria; 3 or more

errors

Meets the criteria with 2 errors

Meets the criteria with 1 error

Perfect use of citations within paper per APA

format; Correct reference

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