Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Target big data case study

19/11/2021 Client: muhammad11 Deadline: 2 Day

Title

ABC/123 Version X

1

Target CEO Case Study Analysis

MGT/521 Version 15

1

University of Phoenix Material

Target CEO Case Study Analysis
Target CEO Works to Retain Consumer Trust after the Company Was Hacked
Minneapolis—Executives settled around a square table inside a Target Corp. conference room here earlier this month and munched on store-brand snacks as they chewed over something far less appetizing.

Opinion surveys commissioned by the company found that the massive cybertheft that waylaid Target late [in 2013] had knocked confidence and trust in the 51-year-old retailer to an all-time low.

Target was having trouble shaking the fallout from a key decision by Chief Executive Gregg Steinhafel that made the crisis appear even worse than it already was.

The initial evidence had indicated that credit and debit card numbers of about 40 million Target customers had been stolen. But the retailer had learned later that the hackers gained access to partial names and physical or e-mail addresses for as many as 70 million people—a breach that some top executives counseled against disclosing because it was unclear what kind of fraud danger it posed.

Nevertheless, Mr. Steinhafel insisted on making the bigger number public, sparking news reports that as many as 110 million Target customers had been affected.

At the meeting, Chief Marketing Officer Jeffrey Jones groused about the huge number. The public “keeps hearing that equals one-third of all Americans,” he said. “That’s hammering us.”

Mr. Steinhafel says he has no regrets about the aggressive disclosure and other costly decisions in the wake of the crisis. “Target won’t be defined by the breach, but how we handle the breach,” he says.

The executives acknowledge the crisis has damaged the retailer’s bull’s-eye brand, while analysts estimate it may cost Target billions of dollars. During the holiday-shopping season, Target’s sales and store traffic plummeted. Call-center volume overwhelmed employees. Executives testified before congressional panels, and the company is facing federal and state investigations into how the cybercrime occurred from its store registers and computer network.

Over the two months since the crisis erupted, Mr. Steinhafel, 59 years old, has lurched from one difficult decision to another.

At one point, he proposed in a meeting that Target would provide free credit monitoring and identity-theft insurance for one year to all its customers. Scott Kennedy, a senior executive, asked: “You’re saying we will give this to any customer who’s ever been in a store, but we aren’t checking?”

Mr. Steinhafel nodded.

“Then we’re offering this to all Americans,” Mr. Kennedy replied.

Target went ahead with that plan.

The breach could wind up costing Target, which notched $73 billion in sales in 2012, a few billion dollars, people familiar with the matter say.

New chip technology to replace magnetic strips on credit cards could cost about $100 million, one executive told Congress. Card-monitoring services for customers could cost tens of millions, according to one executive. Hundreds of millions of marketing dollars could be diverted to repairing the brand. In addition, costs are mounting for reissuing cards, staffing call centers, forensic and data-security units, and lawyers for public inquiries and private lawsuits. . . .

The CEO, who likes to say “retail is detail,” is known internally for paying surprise visits to Target stores—there are about 1,800 in the U.S. that drew about 32 million customers a week before the crisis. Store managers say they warn each other to be alert for a man snooping around the aisles, frequently snacking from a box of animal crackers.

Recently, Mr. Steinhafel says, he stopped a manager who was reading e-mail on her cellphone as she passed through Target’s downtown Minneapolis headquarters. “Please be in the present,” he recalls telling her.

From November 27, the day before Thanksgiving, through December 18, Target executives say, shoppers’ payment-card data was captured through “malware” installed in Target’s computer network. The hackers had entered the network through a vendor.

The breach got wide publicity. Shoppers clogged Target phone lines and stores. Some sent tweets and emails that they would never again shop at Target. On the last weekend before Christmas, the big crowds at Target stores had dwindled.

On December 20, Mr. Jones, the chief marketing officer, urged Mr. Steinhafel to appear in a video on Target’s website. The CEO was reluctant. He didn’t have a script and was exhausted.

With a camera rolling, Target’s public-relations chief, Dustee Jenkins, asked him questions. Mr. Steinhafel, clad in Target’s trademark red shirt and khakis store attire, thanked customers for their trust, provided tips to monitor their accounts, and promised zero liability to shoppers for any fraudulent charges.

Mr. Steinhafel began holding twice-daily “status meetings” in a 32nd floor conference room.

Early this month, prompted by the Target data breach, Congress held hearings on cyberattacks. As Mr. Mulligan, the CFO, made his appearances, Mr. Steinhafel and his executive team watched from the company’s “situation room.”

A Secret Service official testified that the data breach was “highly technical and sophisticated,” prompting Mr. Steinhafel to remark: “That shows it’s not just our operation. It would be hard for any retailer to withstand this.”

At a daily status meeting early this month, Mr. Steinhafel pushed to accelerate to early next year the timeline for Target to replace magnetic strips on its payment cards with a new chip technology widely used in Europe and Canada that is less vulnerable to fraud.

Source: Langley, M.(2014). Target CEO Works to Regain Consumer Trust after the Company was Hacked. In Kinicki, A., Williams, B.K. (Eds.), Management: A Practical Introduction (pp. 37-38). New York, NY: McGraw-Hill.
Case Analysis Questions
Answer the following in 175 words each:

1. Describe the managerial functions that were demonstrated in the case description. Provide examples of how each function you discuss was evident in the case study.

2. Assess the success with which the Target management team handled the management challenges identified in Chapter 1.

3. Describe the primary management viewpoint demonstrated in the case study. Evaluate your concept of its success in this case. Do you think another management viewpoint would have been more appropriate?

4. Assess your ideas regarding Target’s need and ability to operate as a Learning Organization in the future.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Writing Factory
Engineering Solutions
Custom Coursework Service
Helping Hand
Professor Smith
Finance Master
Writer Writer Name Offer Chat
Writing Factory

ONLINE

Writing Factory

I am a PhD writer with 10 years of experience. I will be delivering high-quality, plagiarism-free work to you in the minimum amount of time. Waiting for your message.

$30 Chat With Writer
Engineering Solutions

ONLINE

Engineering Solutions

I have worked on wide variety of research papers including; Analytical research paper, Argumentative research paper, Interpretative research, experimental research etc.

$45 Chat With Writer
Custom Coursework Service

ONLINE

Custom Coursework Service

I am an academic and research writer with having an MBA degree in business and finance. I have written many business reports on several topics and am well aware of all academic referencing styles.

$33 Chat With Writer
Helping Hand

ONLINE

Helping Hand

I have done dissertations, thesis, reports related to these topics, and I cover all the CHAPTERS accordingly and provide proper updates on the project.

$48 Chat With Writer
Professor Smith

ONLINE

Professor Smith

I can assist you in plagiarism free writing as I have already done several related projects of writing. I have a master qualification with 5 years’ experience in; Essay Writing, Case Study Writing, Report Writing.

$27 Chat With Writer
Finance Master

ONLINE

Finance Master

As an experienced writer, I have extensive experience in business writing, report writing, business profile writing, writing business reports and business plans for my clients.

$37 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Leadership roles and management functions in nursing learning exercise answers - Workplace safety plan worksheet hrm 420 - Edit in your own words - Sir charles darling geelong - Epidermiology - Dr hesham el essawy - Frankenstein chapter 13 summary - Untie your story questions - Order 2160661: Watch President Ronald Reagan’s 1983 speech to the National Association of Evangelicals WRITE DB+ RESPOND TO MY 3 CLASSMATES - Chapter 2 the outsiders summary - Nodal analysis supernode examples - Eye spy riverfire cruise - Exam - Vocabulary - Global Healthcare Comparison Matrix and Narrative Statement - Family therapy history theory and practice 6th edition - Comal county environmental health department - Nokia and microsoft merger ppt - Vhi company plan extra level 1 - Wallsend south public school - Psychosocial changes during middle adulthood - Dr klinghardt foot bath - Qut semester 2 census date - DQ Date - Awc ashford edu writing tools thesis generator html - Consulting proposal part - Under armour financial report 2017 - Microsoft nokia acquisition case study - Co op bookshop macquarie university - Botany bay school excursion - 13 26 in simplest form - Fast forward comedy show - Presentation. Computer Science 302 - City west water altona - Social Inequality - Maryanne menvielle - Marshall pediatrics nowcare huntington wv - 2/34 ventura road mermaid beach - Biology 1408 exam 2 answers - Patient centered care definition qsen - What is a scholar practitioner walden - 6 ferndale road glen iris rmh - Pmi piranha pro ts g3 - 13.2 sine and cosine ratios evaluate homework and practice - 3 phase transformer secondary current calculation - C10 Due in 6 Hours - Seamus heaney triptych poem - Introduction to healthcare quality management pdf - How long to fill pool with hose - Reading and notetaking - Smu information systems management - Florence nightingale and holistic nursing - Risks threats and vulnerabilities commonly found in the workstation domain - Ucl civil engineering entry requirements - 2 separate assignments & documents? - Writing Assignment - Form 9 entry notice - Brunel university exam results - 1769 aentr user manual - Implement a hexadecimal calculator for iOS. - Beatitudes and ten commandments - Wyngate rest home mablethorpe - Duke ellington camp grant chant - Marketing research midterm - I need you chords - Hospitality management exam questions and answers - Distance between bridge supports - A nondiscriminating pure monopolist is generally viewed as - Advantages and disadvantages of deregulation - Economists in the field of industrial organization study how - Air canada swot analysis 2019 - Victor harbor community kindergarten - Sign up to be a chegg tutor - What does prudent wife mean - Ethical dilemma abortion essay - Never say never metallica - Final Paper - Mcdonalds resource based view analysis - 14425 alief clodine rd houston tx 77082 - Another look at how toyota integrates product development - Network rail app catalogue - Cleveland suburban hockey league message board - Temporary works register template - Mistakes were made but not by me pdf - Martinez company's relevant range of production - Http webspace ship edu cgboer skinner html - Hulu error code playback buffer watchdog reached - Market segmentation essay questions and answers - Murdoch exam timetable 2021 - An ideal shelter for housing a temperature-measurement instrument should be - Literature review: the correlation between proper nutritional education and weight management - The ritz carlton hotel company the quest for service excellence - 978 1 305 38983 0 - Angles quiz with answers - Ben and jerry promotion - Java program to create account class - The tale of despereaux baby - Melting test station background - Discussion question finance wk 1 - Are toxins involved in set point theory