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Situation Analysis
Prepared for
Tasty Baking Company
Flowers Foods Inc.
image1.png
Your Name
Your Name Consulting Inc.
BUSN 7210X Innovation Spring 2020
Professor Myles Bassell Deputy Chairperson
AACSB Assurance of Learning (AOL)
Ethical Reasoning ~ Written Communication ~ Critical Thinking ~ Information Literacy
Table of Contents
Executive Summary………..……………………………………………….……….1 - 3
Industry: Situation Analysis of Snack Food:..….………………..…………..…….4 - 6
Company: Situation Analysis of Flowers Foods Inc:…………………..………….7 - 8
Brand: Situation Analysis of Tastykake:…….……………………..……………….9 - 12
Strategic Focus: Mission, Vision, Values……………………………………....…10-11
New Product Development Process………………………………………………11-12
Product Innovation Charter………………………………………………………...12 - 13
Concept Statement………………………………………………………………..…14 Brand Strategies and Packaging……………………………………………...….15 Categories of Brand names…………………………………..………………..….16
Analysis of Flowers Foods Inc. (Tastykake) ……..…………………………….17
Analysis of Snack Food Industry Report………………….………..……….….18
Ethical Dilemma……………………………………………………..……………….19-20
Operational Definitions……………………………………………..……………….21-22
Source List (Bibliography…..……………………………………..……………….22-23
Appendix……….……………………………………………………..……………….23-35
Executive Summary
Reviewing the case study regarding the Tastykake Sensables product line provided a context. Conducting secondary research regarding the Snack Food Industry, the Flowers Foods Inc. company, and the Tastykake brand allowed me to demonstrate my information literacy skills. As a consultant, I will now summarize my findings and analysis to demonstrate my written communication skills, critical thinking skills, and ethical reasoning skills.
Snack Food Industry
The snack food industry…
Flowers Foods Inc.
The Flowers Foods Inc. company…
Tastykake
The Tasktykake brand….
Ethics and Corporate Social Responsibility
As a consultant to Tasty Baking Company I will now provide my perspective regarding the ethical dilemma associated with the sale of Tastykake products to consumers.
Situation Analysis
Conducting secondary research enabled me to gather facts and statistics regarding the Snack Food Industry, Flowers Foods Inc, and the Tastykake brand. I will now discuss my findings and analysis to demonstrate my written communication, critical thinking, and ethical reasoning skills.
Industry: Situation Analysis of Snack Food
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. IMPORTTANT: Include infographics, charts, graphs, and tables. Include the link to the website where you obtained the visuals in your bibliography and use Citation Machine or Purdue University OWL to create APA citations. You must also include in text citations.
Company: Situation Analysis of Flowers Foods Inc
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Brand: Situation Analysis of Tastykake
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Strategic Focus
Strategic Focus: Mission, Vision, Values
New Product Development Process
Tastykake used a new product development process that included
Product Innovation Charter
Based on the information I reviewed I prepared the following Product Innovation Charter to demonstrate my ability to apply this concept.
Concept Statement
Based on the information I evaluated I prepared the following concept statement.
Brand Strategies and Packaging
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Categories of Brand Names
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Analysis of Flowers Foods Inc. (Tastykake)
As a consultant I analyzed the historical information for Flower Foods Inc. and identified the following changes from 2016 to 2018.
Analysis of Snack Food Industry Report
In my role as a consultant I analyzed the 2016 and 2019 Snack Food Industry Reports and identified the following changes during that time period.
Ethical Dilemma
As a consultant to Tasty Baking Company I will now provide my perspective regarding the ethical dilemma associated with the sale of Tastykake products to consumers.
Operational Definitions
Categories of New Products:
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
New Product Development Process: The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Product Innovation Charter (P.I.C.):
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Concept Statement: The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Problem Analysis Procedure:
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Reverse Brainstorming:
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Types of Attributes:
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Analytical Attribute Techniques:
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Determinant Gap Maps
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Adaptive Conjoint Analysis
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Umbrella Brand
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Individual Brand
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Categories of Brand Names
The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs. The quick brown fox jumped over the lazy dogs.
Bibliography
Source List
Appendix
BUSN 7210X Innovation Spring 2020 Prof. Myles Bassell, Deputy Chairperson
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