Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Tata nano the people's car case study pdf

20/03/2021 Client: saad24vbs Deadline: 2 Day

Tata Nano’s Execution Failure: How the People’s Car Failed to Reshape the Auto Industry and Create New Growth

01/2017-6275

This case was written by Dr Robert Bong and Dr Mi Ji, under the supervision of W. Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Special thanks go to Oh Young Koo for her research on this topic.

Additional material about INSEAD case studies (e.g., videos, spreadsheets, links) can be accessed at cases.insead.edu.

Copyright © 2017 INSEAD

COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED, STORED, TRANSMITTED, REPRODUCED OR DISTRIBUTED IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER.

For the exclusive use of H. Li, 2020.

This document is authorized for use only by Huiru Li in Summer 2020 Strategic Management-1 taught by Matt Fisher, San Francisco State University from Jun 2020 to Nov 2020.

Copyright © INSEAD 1

On January 13, 2008, Ratan Tata, Chairman of the Tata Group, unveiled the Tata Nano: “the People’s Car”, at the Auto Expo in New Delhi. According to Mr Tata, the Nano was built to meet all safety standards, designed to meet and exceed emissions norms, be low in pollution and high in fuel efficiency. Moreover, the car was within everyone’s reach, the price of its base model being only 1 lakh1 (US$1,984).2

The Nano and its creators received rock-star greetings at the event. The cheers and whistles from the crowd drowned the polite applause from the front row VIP guests. Ratan Tata had to pause several times for the crowd to calm down. In the next ten days of the Expo, hundreds of thousands of people visited the Tata Motors pavilion to catch a glimpse of the Nano.

On March 23, 2009, the Tata Nano was officially and commercially launched at the Taj Mahal Palace in Mumbai. As there were only 1,000 cars on display across India, most people had to place an order without having seen, let alone test drive, the Nano. Within two weeks, the Tata Nano official website received 20,000,000 hits. Order applications reached 200,000 – the biggest sales uptake in the history of global automobile industry.

Tata Nano: The People’s Car that Promised to Reshape the Auto Industry

The Tata Nano changed the dynamics of the Indian automobile industry. Socioeconomic development in recent years led to fast growth of the automobile industry in India. As people in the emerging middle-income class aspired to greater mobility, the small and compact car segment had grown phenomenally. Of a total of 1,551,880 passenger cars sold in India in 2009, about half were small and compact cars. The growth of the segment attracted competition from local as well as foreign players. Renowned makes such as Suzuki, Ford, Hyundai, Toyota, Renault-Nissan, Chery (Dodge) and Mercedes all jumped into the competition with their respective economy models. The average price was at first in the Rs 200,000 ($3,968) range. As the market got crowded, automakers tried to differentiate themselves by offering new models with more advanced technology, design and styling, features and functions. With each new model, prices moved up into the Rs 450,000 ($8,928) range.

While engaged in fierce competition, auto manufacturers had actually missed the low-end mass market that small and compact cars normally targeted in more developed economies. India’s GDP per capita remained low – nominal GDP per capita was only US$1,127 in 2009.3 Middle-income consumers who could afford to buy passenger cars represented only a very small percentage of the total population. Even in urban areas, the majority of people either used public transport or two-wheeled vehicles for their daily transportation needs. In 2009, of total motor vehicle sales in India, only about 7% were small and compact passenger cars, and 76% were two-wheeled vehicles. In fact, only 10% of Indian households owned a motorcycle. As economic development boosted demand for personal mobility, for the majority of Indian families two-wheelers were the entry-level choice to the world of motor vehicles.

1 A lakh is a numbering system in India equal to 100,000. Rs 1 lakh=Rs 100,000. 2 To provide readers with a consistent reference, the currency conversions here and below all use the

historical exchange rate at the commercial launch of the Tata Nano (March 23, 2009). At the time of the Tata Nano unveil in 2008, Rs 1 lakh was equal to US$ 2,556.

3 World Bank, http://data.worldbank.org/indicator/NY.GDP.PCAP.CD . Accessed Nove

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Exam Attempter
Academic Master
Chartered Accountant
Top Writing Guru
Accounting Homework Help
Assignment Helper
Writer Writer Name Offer Chat
Exam Attempter

ONLINE

Exam Attempter

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$92 Chat With Writer
Academic Master

ONLINE

Academic Master

I have read and understood all your initial requirements, and I am very professional in this task.

$171 Chat With Writer
Chartered Accountant

ONLINE

Chartered Accountant

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$103 Chat With Writer
Top Writing Guru

ONLINE

Top Writing Guru

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$71 Chat With Writer
Accounting Homework Help

ONLINE

Accounting Homework Help

Give me a chance, i will do this with my best efforts

$68 Chat With Writer
Assignment Helper

ONLINE

Assignment Helper

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$116 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Colours of the periodic table - 3-4 paragraph discussion due in 1 hour - NURS6050 - Environmental Factors and Health Promotion Presentation: Accident Prevention and Safety Promotion for Parents and Caregiver of Infants - Cellular respiration experiment with yeast and balloons - Mini project week 3 - Website redesign project plan - Brian titley 2012 economics answers - Pure substances and mixtures worksheet 7.3 answers - Organizational behavior 13th edition wiley pdf - Qualitative Data Trustworthiness - Harley davidson case study harvard business school - Eating disorder blogs tumblr - Rank the following compounds in order of decreasing acidity - Restuarant - 1100 words Due 9/28/2020 Advantages and disadvantages of probability vs. non-probability sampling in research - Please see attachment - Problem 9 1 analyzing a source document - Dr anthony keeley orthopaedic surgeon - What is the length of an assessment and rating visit - Write an argumentative essay - Why is bubble tea so expensive - Piano critique - Myprogramminglab answers java chapter 2 - Unplugged the myth of computers in the classroom pdf - Process design matrix ops 571 - 170 bus timetable chesterfield - Horton hears a who questions and answers - As fast as simile - Philosophy of nursing education paper - What rhymes with cool - Starbucks strategy of corporate responsibility is illustrated by - What is the main idea of the last paragraph - Homework: Forensic Accounting - What is the probability of rolling 7 with two dice - Unit I Case Study, Unit II Journal, Unit II Essay - Https searchsqlserver techtarget com definition database - Excel 2016 capstone project ex 1 working with sales data - Write a one page, double-spaced summary and answer these questions: - Richard lehne government and business - Read theory reading comprehension 1 - Specialized fields in physical science - Comasters law firm and notary public - Mitel asu ii datasheet - Deliverable 5 - Using Ethics in Visual Communication - Mba basketball south bend - Discussion - Internal audit strategy example - Nre account to indian account transfer - Team managment dis 3 - First order system time constant - Why technology favors tyranny essay - Career development - Business plan - Capital budgeting report - Edward taylor upon a spider catching a fly - Managerial accounting - Economics - Lambda air fuel ratio chart - What is a cross cultural worker - Concur we encountered an error uploading your receipt unknown - Cohesive paper - Discussion needed by Sat 3 pm - Scope and sequence australian curriculum - 8 2 2 project 3 multimedia presentation submission - Travel tracer literature circles - University of phoenix marketing strategy - 1769 l19er bb1b user manual - Police Liability - Spss output to word - Flow through a venturi meter lab - Crane technical paper 410 - Rapid fire fulfillment harvard business review - Week 5 Project - 2 sample t test minitab - Trinity grammar school uniform - Heatrae sadia megaflo 210dd - Four elements of fitness programs issa - Discussion prompt - Phase diagram of lead and tin - Sas input statement format - Corporate social responsibility mercedes benz - Eldon foote norfolk island - Built with science review - Two ways to live - Adverse possession victoria checklist - Homework computer - Factors to consider when bidding for a contract - Math 300 - Examples of social interaction in everyday life - Buck boost converter topology - What are the possible gametes produced by the individual ssyy - Wicky wacky woo meaning - Benjamin Franklin - Bni referral slip education - Mind map of an industry which uses cloud - Kunstsammlungen zu weimar v elicofon - Gesture recognition a survey - Pc unit 5 db deliver in 12hrsp - Arise and shine forth james christensen