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Tata starbucks case study analysis

08/04/2021 Client: muhammad11 Deadline: 2 Day

I’m studying for my Psychology class and don’t understand how to answer this. Can you help me study?

Analyze the Starbuck case to uncover the business problem, evaluate the alternatives, and make a recommendation. Relate to the concepts as much as possible (see below checklist).
Format (must follow):

Introduction

Problem Statement

Alternatives

Evaluation of Alternatives (Pro and Cons)

Recommendations

Concept Reference:

1.Market:

Market structure, market segment, target customer, unmet needs, Maslow’s hierarchy of needs

2.Product:

Product positioning, brand equity, brand growth strategies

3.Price:

Pricing objectives, value equation, price elasticity

4.Place:

Direct vs indirect channels, distribution partners, types of distribution

5.Promotion:

Marketing mix, buyer decision process, promotion response

6.Strategy Reformulation:

Marketing control, symptoms vs problems, effectiveness vs efficiency, data àinformationàinsight

7.Global Marketing:

Market selection & prioritization, types of distance, modes of entry, global brand characteristics

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