After reading case study 4 in your Harvard Course Pack - The Tate’s Digital Transformation by Jill Avery, answer the following questions and participate in the subsequent discussions:
What should the role of digital be at the Tate? Which audiences should it target? What should be its strategic objectives?
What have been the keys to Stack’s success during the Tate’s digital transformation?
Assess the feasibility of Stack’s vision to make digital a dimension of everything the Tate does. Is this an appropriate goal? What does he need to be more successful in the future?
Assess Stack’s options for monetizing the Tate’s digital assets. Which of the options before him are most likely to deliver a return on investment?
Which of Stack’s digital key performance indicators (KPIs) are most and least useful for measuring digital return on investment? Why?
To give your colleagues enough time to review and respond to your postings and to give the Group Leader for this Case enough time to summarize and submit the discussions, the deadline for INITIAL postings is 11.59 pm on Wednesday, August 12. You will not see any other posts until you have posted your initial responses. Your initial responses should not be less than 200 words per question. You should, however, note that emphasis is on the quality and substance of the responses. REPLIES to postings and discussions are to be completed by 11.59 pm on Friday, August 14 and the Group will summarize the discussion and submit for grading by 11.59 pm on Sunday, August 16 after all Group members have reviewed and agreed that it should be submitted. You need a minimum of two substantive responses to the initial postings of your Group members. Late initial posting and replies may incur a penalty. Please refer to the required guidelines for submitting the summary. Your Group submission should follow APA formatting.
If you do not participate or fully participate in the discussions, you will not receive the same grade points as the rest of the Group even if you submitted your initial post. Which, means you will be penalized during the individual grading part of the case as well as in the Group summary.