Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Terry crews old spice drums

10/11/2021 Client: muhammad11 Deadline: 2 Day

Case Study 1

https://www.youtube.com/watch?v=fD1WqPGn5Ag

https://www.youtube.com/watch?v=0hwpDnA0_V8 Transcript for video clip above: Terry Cruz a very muscled ex Pro Football player is flexing his muscles to play the drums. His muscles are connected to electrodes that connect to the drums. At the beginning the drums play with just his arm muscles activating then his leg muscles begin to contract. He blows into a saxophone making flames come out of the top. Then a mirror drops down in the back to show his back muscles are also hooked up to electrodes connected to drums. He begins to play the drums with his back. In the last 15 seconds of the 1.17 second video he engages all his muscles and asks views to make music using his muscles and submit it. The scene behind him is crazy images three hamburgers on sticks and a sign that says “Danger”. Other instruments are hung along the wall making the image very colorful and full.

https://www.youtube.com/watch?v=owGykVbfgUE

https://www.youtube.com/watch?v=_-fLV28SkZ8

Old Spice, a product better known by a bygone generation was in trouble. Originally a Shulton Company around since

the 1930’s, but now part of the P&G family it was due for a repositioning. Axe and Right Guard had entered the market

for men’s body wash and captured the youth and athletic segments. Old Spice was a product my grandfather and father

used and swore by. I clearly remember the welcoming smell of Old Spice in the bathroom after my father had shaved.

The color scheme, nautical elements and whistle at the end of the commercials was iconic for an entire generation.

Unfortunately these loyal consumers were aging and dying off leaving Old Spice with a loyal, but shrinking market.

The research showed that women bought most of the product for their husbands and even their adolescents. They

therefore selected women and adolescents as their targets. Since Old Spice had solid product the decision was to stay

with the same offerings.

P&G hired Wieden+Kennedy, an advertising firm, to redefine the brand. They wanted to capture new segments,

but needed their loyal consumers to stay with them while they developed a new audience. Wieden+Kennedy

conducted research, consumer research.

They began marketing campaign called the “Man your Man could smell like” in traditional formats (TV) while engaging

the younger audience in social with Terry Crews. To continue the process Wieden+Kennedy did a follow-up campaign on

YouTube answering consumers’ questions in the format of the “Man your Man could smell like” program. A link to one

of these YouTube follow on videos is listed above.

https://www.youtube.com/watch?v=fD1WqPGn5Ag
https://www.youtube.com/watch?v=0hwpDnA0_V8
http://www.youtube.com/watch?v=owGykVbfgUE
http://www.youtube.com/watch?v=_-fLV28SkZ8
http://www.youtube.com/watch?v=_-fLV28SkZ8
Watch the commercials (The Man Your Man Could Smell Like and Terry Crews Drums) then watch the

video case study from Wieden+Kennedy and the follow-up YouTube social video. The links are listed

above and answer the questions below. Keep the writing tight and concise using business formatting

single spaced, 10-12 font. One to two paragraphs per question overall one to two pages total. Word

count is not important to me more concerned with insight and how clearly you express it.

Questions

1.) They had a loyal following, changing too much could alienate this important base. What did they

do in their commercials and elsewhere to make this audience feel included? How were they able to

keep their existing customers while going after a new base?

2.) What symbols, concepts, colors or ideas do you see in the “Man Your Man Could Smell Like”

commercials that appealed to women? Think creatively

3.) Why did the Terry Crews videos work for the adolescents? What specifically tied into the

personality of their youth target?

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Engineering Exam Guru
Ideas & Innovations
University Coursework Help
Solution Provider
Assignment Hub
Top Class Engineers
Writer Writer Name Offer Chat
Engineering Exam Guru

ONLINE

Engineering Exam Guru

I will be delighted to work on your project. As an experienced writer, I can provide you top quality, well researched, concise and error-free work within your provided deadline at very reasonable prices.

$41 Chat With Writer
Ideas & Innovations

ONLINE

Ideas & Innovations

I will be delighted to work on your project. As an experienced writer, I can provide you top quality, well researched, concise and error-free work within your provided deadline at very reasonable prices.

$17 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

As an experienced writer, I have extensive experience in business writing, report writing, business profile writing, writing business reports and business plans for my clients.

$50 Chat With Writer
Solution Provider

ONLINE

Solution Provider

I have worked on wide variety of research papers including; Analytical research paper, Argumentative research paper, Interpretative research, experimental research etc.

$19 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

I have done dissertations, thesis, reports related to these topics, and I cover all the CHAPTERS accordingly and provide proper updates on the project.

$20 Chat With Writer
Top Class Engineers

ONLINE

Top Class Engineers

I reckon that I can perfectly carry this project for you! I am a research writer and have been writing academic papers, business reports, plans, literature review, reports and others for the past 1 decade.

$21 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Wk 4 Respond to 2 Colleagues 1 paragraph or more each - The access code for a car's security system - Week 2 - Finite Math - Dissecting competitors products - Potentiometer measurement of resistance experiment - Corporate IT Security Audit Compliance - Unit VII Essay - Victorian purchasing guide nominal hours - Week 11 Discussion - Riverview community hospital case study answers - Can t connect to hypervisor on 127.0 0.1 port 7200 - Select three construction details to investigate about methods, materials and equipment - Ct5 actuarial study material pdf - Slope of intersecting lines - Medium voltage fuse sizes - Health and welfare organization - South morang primary school - Which statement decribes megalithic architecture - Construction work packages examples - Saq personal statement cambridge - Https www archives gov files press exhibits dream speech pdf - Postcode for palmerston north - Week 5 assignment essay ideal citizen in a totalitarian government - Deloitte and PWC chosen model is B2B only - Charlie and the chocolate factory book theme - Why are protists hard to classify - Bits pilani masters in computer science - Shuko doyle study stack - Institute for behavioral training - The intensity of porter's five forces model determines ________ - Mary kay products in india - Difference between film and literature - Esma guidelines 10 788 - OE W 1 D - Mary kay in india case study - Father o'leary's velvet cream - Interest Arbitration - Post- Donlashony - Linear programming sensitivity analysis problems and solutions - Models for writers 12th edition answers - 200 iq nfl logo quiz - 5 phases of disaster recovery - 9 ones 2 thousandths - MBA - Main - Activity 7 - Best documentary about pompeii - Robert stephens geek squad net worth - Osb investment and technology jsc - Torsion of circular sections lab report - Sheffield county council jobs - 12 angry men unit - National hospital cost data collection round 22 - In the scientific name enterobacter aerogenes enterobacter is the - Essentials of business communication 11th edition pdf - 2 pages MLA format - Colonel bradford year of wonders - Bird by bird anne lamott pdf - Write 5 page paper (APA style) creating a market strategy using Blockchain technology to increase knowledge about consumer preferences and developing branding for your company. - Journal of Criminal Justice _ Week 6. - Quality associates inc case study solution - Whole foods job review - Velocity describes both speed and - Fashion essay - Yakima roof rack instructions - Weekly Application #3 - ENG 1252 MOD 2 Rhetorical 1 - The investment detective case solutions - Hotel park and fly toronto groupon - How to draw an ogive from a histogram - How much does a chips ahoy cookie weigh - Attention retention reproduction motivation - To allot work to teammates - Cockatrice socket error connection refused - An independent measures t hypothesis test is appropriate when ____ - Sap bw nls archiving - Entire class work - Sdtm implementation guide 3.2 pdf - Financial Engineering Assignment 2 - A company has sales of $375,000 and its gross profit is $157,500. its cost of goods sold equals: - Growing vanilla beans in australia - Elimination complexities - What are the 7 geographical concepts - When did enzo ferrari died - Worldviews and Foundational Issues of Integration - Ubs service clientele - I Need 1500 words on solution a International Management (BUSS 1006)-CW3-Fall-19-QP - Vector Biology - Shadish cook and campbell 2002 pdf - Essay needed - Comedy as a literary genre can be defined as - The island game economics answers - What was tintoretto's painting goal in the last supper - Key and peele basketball commentators - Ramona pierson net worth - Harper college equilibrium lab answers - Rhetorical Analysis - Macquarie superoptions pension plan - TORTS - Influenza vaccination campaign essay - Briefly describe how supportive and interpersonal psychotherapies are similar