Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Tertiary sharing is the easiest step in sharing videos online

08/10/2021 Client: muhammad11 Deadline: 2 Day

Social Media Marketing-FOR TOM MUTUNGA

This assignment requires you to locate, and read a current article (no more then one year old), which addresses a social media marketing topic which is related to a class lesture or the textbook. This article needs to be from the Wall Street Journal, Fortune, Newsweek, Business Week, Harvard Business Review or other reputable publications that are applicable to this course. You will then write and post a blog entry on Ilearn using the following format:

1. A brief summary of the key point(s) of the article.

2. A discussion of how this article relates to a key concept examined in this course and the implications for a social media marketing practitioner.

3. The student’s personal reaction and recommendation to the article based upon the social media marketing perspective gained during the course.

In doing this assignment, you look beyond the textbook to find “real-life” examples of the concepts discussed in class.

Im attaching the testbank so you get a idea of the lecture. Relate to Chapter 7-8

Name:

Class:

Date:

Chapter 08—Video Marketing

True / False

1. An increasing amount of time is spent viewing videos.​

a.

True

b.

False

ANSWER:

True

2. Mobile and time-shifted video are the trends marketers must accommodate. ​

a.

True

b.

False

ANSWER:

True

3. Online video can act like an infomercial by showcasing a product's features and benefits.​

a.

True

b.

False

ANSWER:

True

4. It is easy to create a video that accomplishes marketing objectives and goes viral.​

a.

True

b.

False

ANSWER:

False

5. One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

a.

True

b.

False

ANSWER:

True

6. One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.​

a.

True

b.

False

ANSWER:

True

7. Tertiary sharing is the easiest step in sharing videos online.​

a.

True

b.

False

ANSWER:

False

Multiple Choice

8. Regarding smartphone use, which of the following is false? ​

a.

​U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv.

b.

​Shoppers use smartphones for information while shopping.

c.

​Some shoppers prefer to use smartphones for information rather than ask a store employee.

d.

​Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones.

e.

​The smartphone viewing completion rate of videos was 10%.

ANSWER:

d

9. Creating a video to demonstrate how to use the product is called: ​

a.

​building brand awareness.

b.

​appealing to large audiences.

c.

​showcasing the product.

d.

​engaging a wide variety of viewers.

e.

​generating business leads.

ANSWER:

c

10. One reason that video creates a stronger connection with consumers is​:

a.

​because it tells a story.

b.

​that it is seen as a diversion or quick break.

c.

​because viewers are more vested in content when there is a human face attached.

d.

​it creates community.

e.

​people don't like to read.

ANSWER:

c

11. A marketer can encourage users to share its video by doing all of these except:​

a.

​creating an entertaining video.

b.

​interacting with other content creators.

c.

​having contests or incentives to encourage sharing.

d.

​offering something for free advertising.

e.

​all of these would encourage users to share a video.

ANSWER:

a

12. Using real people in actual locations when creating a video is an example of​:

a.

​authenticity.

b.

​professionalism.

c.

​intimacy.

d.

​being entertaining.

e.

​human drama.

ANSWER:

a

13. Brevity is important when creating videos because​:

a.

​most videos on sharing sites are short.

b.

​longer videos take longer to load.

c.

​people have short attention spans.

d.

​shorter videos are more popular.

e.

​research shows that 76% of viral videos are under two minutes.

ANSWER:

c

14. ​Which of the following is a true statement?

a.

​The majority of online videos that fail to spread within the first 24 hours never become popular.

b.

​Secondary sharing describes when content is shared by people who do not have connections with the content creator.

c.

​YouTube's opinion leaders are those more likely to have posted an online video.

d.

​Secondary sharing is the most important stage to establishing a video's audience.

e.

​Primary sharing explains when fans and friends begin spreading a video.

ANSWER:

d

15. Most sharing of information online is done with​:

a.

YouTube​.

b.

​Facebook.

c.

​Twitter.

d.

​instant message.

e.

​email.

ANSWER:

a

16. ​View completion of videos is greatest on which device?

a.

​Television.

b.

​Gaming console.

c.

​Desktop computer.

d.

​Tablet.

e.

​Smartphone.

ANSWER:

c

17. Which of the following is not a best practice for video marketing? ​

a.

​Make a creative sales video.

b.

​Design and produce videos for mobile.

c.

​Design and produce videos for the platforms on which they are to appear.

d.

​Optimize your videos to be found in search.

e.

​Post your videos on multiple platforms.

ANSWER:

a

18. ​What was the main challenge facing the creators of the Old Spice Guy video?

a.

​Convincing men to buy Old Spice

b.

​Illustrating that the Old Spice brand was not old and out of date

c.

​Promoting the videos on other social channels while still reaching YouTube influencers

d.

​Positioning the body wash as masculine while marketing to women

e.

​Creating the video content quickly enough for the social media responses to appear timely

ANSWER:

d

19. The medium on which people spend most time viewing is: ​

a.

​television.

b.

​smartphone.

c.

​desktop computer.

d.

​tablet.

e.

​smartphone and tablet combined.

ANSWER:

a

Subjective Short Answer

20. What is the AEIOU rule for developing video content?​

ANSWER:

Video should be authentic, entertaining, intimate, offbeat, and unusual.​

21. What are the advantages of marketing with online videos?​

ANSWER:

1.

Video can engage viewers as it provides more stimuli than other forms of communication.

2.

Video can reach larger audiences, especially since more people choose to consume online information visually.

3.

Video is an effective way to showcase a product by demonstrating its features and benefits.​

Copyright Cengage Learning. Powered by Cognero.

Page

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Assignment Solver
Top Class Engineers
Coursework Assignment Help
Top Essay Tutor
Financial Analyst
Quality Assignments
Writer Writer Name Offer Chat
Assignment Solver

ONLINE

Assignment Solver

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$50 Chat With Writer
Top Class Engineers

ONLINE

Top Class Engineers

Give me a chance, i will do this with my best efforts

$21 Chat With Writer
Coursework Assignment Help

ONLINE

Coursework Assignment Help

I will cover all the points which you have mentioned in your project details.

$43 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$21 Chat With Writer
Financial Analyst

ONLINE

Financial Analyst

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$33 Chat With Writer
Quality Assignments

ONLINE

Quality Assignments

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$49 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Reflection paper - What did the water frame do - Pawn stars elvis medical records - Project management chapter 6 solutions - Amoeba sisters video recap asexual and sexual reproduction answer key - Thomson reuters elektron platform - Vce eal study design - Cynthia jesus died for our sin thias - Writing paper - Strayer eco 550 assignment 1 - Vertical analysis of balance sheet and income statement - ORGL 2 - Dicussion ( Principle of Economics) SJ Week 3 - Annotated Bibliography over South Korea's National Flower (Mungunghwa) - 11.2.4 configure a ppp wan link - 10 plagues egyptian gods chart - Complete All Discussion Boards For Online Course - The leadership experience 7th edition chapter 1 - Political parties and interest groups worksheet - Adelaide university degree finder - Bulletproof diet food list - Pathological Conditions in Older Adults - To determine the amount of acetic acid in vinegar - Ethics in Electronic Mediated Communication - How to do a case study in nursing - Financial instit acct - British heart foundation ownership - What is the atomic radius of aluminum - Chelsi griffin myrtle beach - Legal environment 5th edition beatty pdf - Short - How do you find a surface area of a prism - 698d2 - Leapfrog online customer acquisition llc - Atcb code of ethics - Flinders nursing placement checklist - Is servant leadership inherently christian - Box and whisker plot example problems - For bone density scores that are normally distributed - Deflection of cantilever beam with two point loads - Pest analysis on coca cola - Charles sturt university wagga wagga veterinary science - nursing research help - Discussions - How to read literature like a professor introduction summary - 3 sections of a cash budget - Microbial Foren - How many ml is a tablespoon of medicine - The organizational structure of cao dai is influenced strongly by - FIN100 week 7 discussion - Where is the holderness coast - Principles of flight quiz - What was beneatha's attitude towards god - What questions do social scientists ask - Apple and at&t alliance - Debit and credit theory - Ferguson v fct case summary - Mastery problem 8 4 answers - Network security final exam - A n crate rests on the floor - Compute the companywide break even point in dollar sales - Castillo tax service south sioux city - Clawson's diamond model of leadership - Experience the big book - Dan gilbert the surprising science of happiness transcript - Least common multiple of 9 75 and 15 - Managerial communication strategies and applications 6th edition - OE W 1 D - Four Discussion Responses Needed 100 Words Each 200 Words Total - Ethical and Legal aspect Of Nursing week 2 DQ 3 student replay Yanet Garrido - Igbo marriage customs things fall apart - ACC 111 D1 - 300 words - Flow through a venturi meter lab - As direct competitors, ups and fedex would have ____. - Case study on merger of vodafone and hutch pdf - Hplc analysis of aspirin lab - Why might you use a perception check - Time phased budget template excel - Turn off eftpos machine - Tell city furniture catalog - 3d skin model project materials - Cdstep - Marxism in a doll's house - Quik stik mark 1 manual - Journal: Identifying an Organizational Problem - Cortiva institute class schedule - 431 foundation - Royal far west schoolroyal far west school - Steve neale questions of genre - Blanket at end of bed called - Colonialism - Neuroscience exploring the brain test bank - Writing help - Answer these questions - Water refilling station for sale - Candidate interview evaluation form - Violent media is good for kids - Wk 3 - Aspects of Design Thinking Presentation - Beaten by a hair forensic files