The art of composing printed material from letterforms is called

Learning Objectives

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

11.2 Explain the rise of motion graphics as a design discipline.

11.3 Describe the uses of interactive design.

11.4 Assess industrial products that integrate utility, technology, and cutting-edge design.

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Introduction

Michael Beirut, Saks Fifth Avenue logo

Challenge of renewing a brand

64 square pieces sliced from original logo and recombined randomly

Still recognizable but innovative

Challenges of designers

Solving problems and presenting solutions

Working in a number of disciplines

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Michael Bierut. Saks Fifth Avenue logo. 2007. Design Firm: Pentagram. Image courtesy of Saks Fifth Avenue. HBC Corporate Collection. [Fig. 11-1]

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Graphic Design (1 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

The process of working with words and pictures to enhance visual communication

Mostly involving designing materials to be printed

Most frequent artform encountered in daily life

Creative process employing art and technology

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Graphic Design (2 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

The art and technique of composing printed material from letterforms (typefaces or fonts)

Decades ago, typewriters mostly had the same typeface.

Since Chinese invention of printing, thousands of typefaces have been created.

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Graphic Design (3 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Roman letters

Based on capital letters carved in stone by early Romans

Strokes ending in serifs

Short lines with pointed ends at an angle to the main strokes

“Not italic”

Sans serif fonts have a modern look.

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Graphic Design (4 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Today, redesigns incorporate readability and contemporary preference

Donald Meeker

Changes to Clearview Hwy typeface

Expanded hollow spaces for better readability

Interstate highway signs

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Donald Meeker. Clearview Hwy typeface. 2004 to present. Sample road sign using Clearview 5-w. [Fig. 11-2a]

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Donald Meeker. Clearview Hwy typeface. 2004 to present. Development of Clearview Hwy font from previous Federal Highway font. [Fig. 11-2b]

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Graphic Design (5 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Heidy Cody, American Alphabet

All 26 letters in the initials of corporate logos

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Heidi Cody. American Alphabet. 2000. A set of 26 aluminum light boxes which feature the isolated first letters of American grocery products. Lambda Duratrans print. Each box 28” × 28” × 7”. © 2000 Heidi Cody. www.heidicody.com. [Fig. 11-3]

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Graphic Design (6 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Jonathan Cuervo Cisneros

Redesigns and updates old fonts

Febrile

Based on black letter typefaces found on documents in colonial Latin America

Slanted the letters backward

Added frilly details to the capitals

Created digitally

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Jonathan Cuervo Cisneros. Febrile Type Font. 2014.

Courtesy of Jonathan Cuervo Cisneros. [Fig. 11-4]

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Graphic Design (7 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Logos

An identifying mark or trademark based on letterforms combined with pictorial elements

Companies spend large sums on graphic design

Sovereign Bank logo

Lantern sheds light

Colonial Bank logo

Based on letter C

Image of eagle standing guard

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Superflex. Bankrupt Banks series. 2012. Acrylic on cotton. Each 79” × 79”. A. Sovereign Bank acquired by Banco Santander SA, October 13, 2008.

b. Colonial Bank acquired by BB&T, August 14, 2009.

Courtesy of the artist and Peter Blum Gallery, New York. [Fig. 11-5]

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Graphic Design (8 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Posters and Other Graphics

Poster

Combines type and images in a single panel to provide information

Concept more than a hundred years old

Early posters mostly lithographs

Henri de Toulouse-Lautrec

Advances in technology in 1920s, 1930s

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Graphic Design (9 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Posters and Other Graphics

Poster

Social causes easily expressed

Black Panther Party

Chicano movement

Guerrilla Girls

Protest inadequate representation of women in the art world

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Guerrilla Girls. Metropolitan Museum Poster. 1989. © Guerrilla Girls. Courtesy of guerrillagirls.com. [Fig. 11-6]

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Graphic Design (10 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Posters and Other Graphics

Poster

Chaz Maviyane-Davies, Seeking Asylum is a Human Right

Reminds us of human right to seek asylum

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Chaz Maviyane-Davies. Seeking Asylum is a Human Right. 2016. Poster. Courtesy of the artist. [Fig. 11-7]

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Graphic Design (11 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Posters and Other Graphics

Poster

Portlandia

Uses humor

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Cold Open. Poster for Portlandia. 2015. Photo courtesy of The Broadway Video Group, Inc. [Fig. 11-8]

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Graphic Design (12 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Posters and Other Graphics

Jonathan Barnbrook

Series of pictograms called Olympukes for 2010 Winter Olympic Games

Drowning in Advertising

Available for free as wallpaper for iPhones

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Virus Fonts. Drowning in Advertising. From Olympukes set of pictograms. 2009. iPhone wallpaper. 480 × 320 pixels. Barnbrook. [Fig. 11-9]

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Graphic Design (13 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Posters and Other Graphics

Book covers

Function like corporate logos

Uniting image and text to extend message of a book

Janet Hansen, Voices in the Night

Suggests a turned-down bedsheet

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Janet Hansen. Voices in the Night by Steven Millhauser. Book cover. 2015. Designer: Janet Hansen, Knopf. [Fig. 11-10]

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Motion Graphics (1 of 4)

11.2 Explain the rise of motion graphics as a design discipline.

Visual effects, live action, and animation used in a two-dimensional project that moves

Began with title sequences in Hollywood

Roll of credits at the beginning of a film

Saul Bass

Innovated title sequence as “climate” for the story to follow in early 1960s

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Motion Graphics (2 of 4)

11.2 Explain the rise of motion graphics as a design discipline.

Kyle Cooper, Se7en

Most original use of new technologies

Layered images, film clips, spoiled type

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Kyle Cooper. Title Sequence for Se7en. 1995.

Film directed by David Fincher. A Time Warner Company, Inc. [Fig.11-11]

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Motion Graphics (3 of 4)

11.2 Explain the rise of motion graphics as a design discipline.

Many designers still crave the hand-drawn look

Karin Fong

Fast-moving sequence for Rubicon

Work nominated for an Emmy

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Karin Fong. Trial frames for title sequence to Rubicon. 2010. Film stills. Courtesy of the artist. [Fig. 11-12]

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Motion Graphics (4 of 4)

11.2 Explain the rise of motion graphics as a design discipline.

Karin Fong: Animating New Narratives

Main titles invite the audience to “leave the real world and go to this other place”

Coining of “infopeel”

A template of moving shapes with spaces for the insertion of dates of upcoming events and photos of performers

Emphasis on relationship between image, story, and word

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Karin Fong. Courtesy of Imaginary Forces. [Fig. 11-13]

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Karin Fong and Mark Gardner. Lincoln Center Infopeel. 2009. Outdoor motion graphics display at 65th St. and Broadway, New York. [Fig. 11-14]

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Interactive Design (1 of 3)

11.3 Describe the uses of interactive design.

Designs that organize interactive information while keeping layouts attractive

QR, or Quick Response codes

2009 building in Japan built one onto its surface

Information about the building’s hours of operation, sales inside, and recent tweets from users

Alternative to billboards

Doesn’t push content on anyone

Requires user to activate

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Terada Design Architects. N Building. 2009. Tachikawa, Japan. Interactive façade by Qosmo, Inc. Lighting by Izumi Okayasu Lighting Design. Photograph by Yuki Omori. [Fig. 11-15]

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Interactive Design (2 of 3)

11.3 Describe the uses of interactive design.

Websites

Major source of information for all of us

Well-designed site makes information-gathering enjoyable

The Sonic Sea

Graphics and color scheme are peaceful

Links to take action

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Imaginary Forces. Website for The Sonic Sea. 2015. Henry Chang, designer. [Fig. 11-16]

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Interactive Design (3 of 3)

11.3 Describe the uses of interactive design.

Smartphone apps

INKS

Interactive but artistic

Results can be saved, printed, or shared

Users can amass a gallery of own creations

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State of Play. INKS. 2016. Handheld device game app. State of Play Games. [Fig. 11-17]

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Industrial Product Design (1 of 3)

11.4 Assess industrial products that integrate utility, technology, and cutting-edge design.

Industrial design

Works to make everyday products more beautiful, useful, sustainable

Integrate utility, technology, cutting-edge design

Sony Corporation, TR-610, 1957

Handheld, small speaker, antenna

Customers could choose color

More than 2 million sold in two years

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Sony Corporation. TR-610 transistor radio. 1957.

INTERFOTO/Alamy Stock Photo. [Fig. 11-18]

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Industrial Product Design (2 of 3)

11.4 Assess industrial products that integrate utility, technology, and cutting-edge design.

BMW Concept e Scooter

Benefited from lithium ion batteries

Broadened use of electricity

No gas tank or tailpipe

Structure suggests speed

Nearly silent

Zero emissions

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New BMW Concept e Scooter on the IAA 2011 International Motor Show in Frankfurt am Main, Germany. Artpartner-images.com/Alamy Stock Photo. [Fig. 11-19]

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Industrial Product Design (3 of 3)

11.4 Assess industrial products that integrate utility, technology, and cutting-edge design.

Battery Chair

Andrew Jones rethought mundane chair

Overall shape suggests a flower

Stackable design

Cartoony shape suggests informality and relaxation

Encourages relaxed posture

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Andrew Jones. The Battery Chair. 2014. Battery Park Conservancy, NY. Maglin Site Furniture, Woodstock, Ontario. [Fig. 11-20]