Create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-world business problems.
This individual assignment is based on the group decision to move forward with a viable hypothesis from the Topic 2; **MUST USE **
(Americans Face an Increasing Problem with Obesity. Using Technology, we can overcome this problem as a nation).
Expand upon the hypothesis to create an improved hypothesis, based upon at least five sources.
Build out each portion in the lean business model canvas. Be sure to include your time and potential expenses within Key Partners, Key Activities, and Key Resources. Based on your individual hypothesis and developed persona that was pitched to the group, develop a summary of your canvas model for submission and feedback.
Within your 500-750 word summary of the business model canvas, include research from at least five sources. Your final deliverable in Topic 7 will contain both a PDF of the business model canvas and a Word document summary. For this assignment, you will only create your draft Word document, which will contain a summary of your business model canvas. Within the summary, include your ideas for key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, cost structure, and revenue streams.
Your summary will receive peer feedback in Topic 6.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.
Deliverables: prepare a draft Business Model Canvas. First things first, I suggest you open the grading rubric to 'begin with the end in mind'. I'm not looking for a LOT OF WORDS BUT, I am looking for the use of concrete and precise wording. Ex. in Key Resources, don't just say, 'labor', and 'a computer'. Say,' 2 programmers, and 1 web designer', and '3 laptops to use at client's workspace'. That
Team Obesity Hypothesis
CLC Hypothesis Template
Instructions: Document the agreed-upon team problem statement above the chart and complete each row and column as directed in the assignment.
Team problem statement: __Americans Face an Increasing Problem with Obesity. Using Technology, we can overcome this problem as a nation. _______
Good Hypothesis
Better Version
Best Version
Independent Variable
Dependent Variable
Example:
The addition of fresh water wells within Rio de Janeiro will help.
Example:
The addition of fresh water wells within Rio de Janeiro will increase citizens' health.
Example:
The addition of seven fresh water wells within the shanty town of Rozinho, outside of Rio de Janeiro, will decrease the amount of necessary doctor visits by 20%.
Example:
Fresh water wells.
Example:
Amount of doctor visits.
Technology can help make changes to our lifestyle
Using apps constantly helps reduce excess weight and helps achieve greater weight loss
Apps can send information to doctors to help track one’s activity.
Technology
Reduces the excess weight
Weight loss surgery using robotic bariatric
Bariatric surgery helps people lose weight and control food consuming
Can also reduce symptoms related to diabetes, heart disease, high cholesterol, and severe sleep apnea.
Robotic bariatric surgery
Decrease health issues.
Intensive Multifaceted behavioral treatment will help
Intensive multifaceted behavioral treatment has been shown to improve body health
The intensive multifaceted behavioral treatment has been shown to produce significant weight loss in obese persons in America
Intensive multifaceted behavioral treatment
Significant weight loss
Using of PDAs will help
Using of PDAs will help improve body health
Exercising using PDAs will help reduce obesity levels in America by 35%
Using PDAs
Reduce obesity levels
Weight control interventions will help Americans
Weight control interventions will help produce weight loss
Weight controlled interventions delivered by video conference produce meaningful weight losses for the Americans
Weight controlled interventions
produce weight loss.
Digital signage in schools and super markets will help.
Adding digital signage that talks about health and healthy choices will help children and adults.
Providing digital signage in schools and super markets on proper nutrition and exercising will help enhance the health of all the citizens of that community.
Digital Signage
Decrease in percentage of Americans with obesity.
Websites, Apps and over the phone for deliverance of fresh food and water will help make healthier choices.
The website and app will be an asset for families to know the exact times and dates that the fresh food and water will be available.
The App will send reminders and notifications to the families of the community ahead of time notifying them of the availability of the healthier foods over the processed foods, therefore the community benefits with overall healthiness.
Notification of Fresh Food Delivery and Pick Up.
Decrease the number of processed foods bought, increase overall health to the members that participate in the community.
Smart Watch tracks eating by bites consumer takes
Smart Watch tracks consumers calorie intake by bites taken to help with obesity
Smart Watch tracks consumers calorie intake by bites taken to help moderate proper intake and reduce obesity to consumers.
Smart Watch Bites
Amount of bites of food taken in a day.
using Web-based applications will help Americans
Using Web-based Applications will help Americans keep the body fit
Using Web-based applications that offer weight control features will help Americans reduce obesity levels by 30%
web-based applications
reduce obesity levels
Sensor-based tracking will help Americans
Sensor-based Tracking will help Americans improve their health
sensor-based tacking will help Americans reduce calorie intake for weight loss by 40%.
Sensor-based tracking
calorie intake
the use of Exergames within America will help
The use of Exergames within America will help improve their health
The use of Exergames will help increase weight loss in America by 30%.
Use of Exergames
weight loss
References
Schneider, Benjamin M.D. (September 26, 2019) Robotic bariatric surgery: A new weapon in the fight against obesity. Retrieved from
https://utswmed.org/medblog/robotic-bariatric-surgery-new-weapon-fight-against-obesity/
Montgomery, K., Chester, J., Nixon, L., Levy, L., & Dorfman, L. (2019). Big Data and the transformation of food and beverage marketing: undermining efforts to reduce obesity?. Critical Public Health, 29(1), 110-117.
Evan M. Forman, Brittney C. Evans, Daniel Flack & Stephanie P. Goldstein (2016). Could Technology help us tackle the obesity crisis? Retrieved from
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.