Here is what the assignment about:THE CAREER OF LAWRENCE TEHERANI-AMI MEDIA DIRECTOR
You will write on the career of Lawrence Teherani-Ami media director, Wieden + Kennedy, and you will understand that person’s career, the work that made them significant to advertising, and then you will write about your personal analysis of their work and career.
Do not just report the facts: I already know them. What did you learn from this person? Were you inspired? By what? Why? Be specific. I will grade very harshly any paper I perceive to be a Wiki-riff. Your paper must be typed and printed out. This should be a paper about how these people made a significant contribution to advertising in their own particular ways—through the campaigns they created,
the strategies they devised, the agencies they led, the people under them who did amazing work. Why are these people considered important? What can you learn from them? You need to go way deeper than just what Wikipedia says about them.
Questions:
1- Who is Lawrence Teherani-Ami?
2- Where he works now? Where else did he work?
3- Why did he decide to work in media planning?
4- What accounts or campaigns has he worked on?
5- What’s his story?
6- Where did he work between 1986-1989?
7- Is he the only one who works as media director at Wieden + Kennedy?
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The assignment should be focus on Lawrence Teherani-Ami not his company I wrote some questions that might help to write the paper.
After you write the paper you should make 10 interview questions
One of the questions is Why did he make one of his campaigns On Twitch.tv?
https://www.adweek.com/brand-marketing/meet-13-most-admired-media-agency-execs-2015-164653/
I do have some sources to help you write the paper too and you should find more.
Let me Know if you could help.