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Case 1 (100 Pts)
The Fashion Channel Case Title: THE FASHION CHANNEL
Questions:
1) Provide a short summary of the case. (20 points)
a. Please focus on the major challenges, problems, and limitations for TFC according to the case?
Please discuss this question by considering some of the following issues (you do not need to discuss all of them; just handpick some of them):
b. Competitors (e.g., CNN and Lifetime channels)
c. Current marketing strategy
d. Target audience
e. Product offering
f. Revenue streams (how they obtain revenue)
g. The category(s) that advertisers consider in choosing the channel to advertise their product on.
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