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All Things Tennis (ATT), a French company, manufactures a variety of tennis gear, such as racket covers, tennis bags, and embroidered towels. ATT sells all its products exclusively in Europe through independent distributors. ATT’s most popular line is a series of racket covers with various animal pictures on the cover.
ATT is currently making 500 animal racket covers a week at an average per unit cost of 3.50 €, which includes both variable costs and allocated fixed costs. The variable cost of each racket cover is 1.10 €. ATT sells the racket covers to distributors for 4.25 €. A distributor in Canada Toronto Sports, wants to purchase 100 racket covers per week from ATT and sell them in Canada. Toronto offers to pay ATT 2 € per racket cover. ATT has enough capacity to produce the additional 100 racket covers and estimates that if it accepts Toronto’s offer, the per unit cost of all 600 racket covers will be 3.10 €. Assume the cost data provided (3.50 € and 3.10 €) are accurate estimates of ATT’s costs of producing the racket covers. Further assume that ATT’s variable cost per racket cover does not vary with the number of racket covers manufactured.
Required:
a. Given the data in the problem, what is ATT’s weekly fixed cost of producing the animal racket covers?
b. To maximize firm value should ATT accept Toronto’s offer? Explain why or why not.
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