The not so wonderful world of eurodisney summary

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Prepare a written response to the Questions presented at the conclusion of Case 2-1. Your written analysis should be three to five double-spaced, typed pages in length.The case can be found in the attachment. JUST MAKE SURE CASE 2-1 please

Case 2-1 The Not-So-Wonderful World of EuroDisney Instructions Prepare a written response to the Questions presented at the conclusion of Case 2 -1. Your written analysis should be three to five double-spaced, typed pages in length. The case can be found in the attachment. Case Evaluation Criteria Level 3 Level 2 Level 1 Communication 15 points 12 points 8 points Excellent communication Communication is generally clear Communication needs improvement 25 points 20 points 12 points Unique and insightful responses to case questions Adequate responses to case questions Insufficient responses to case questions Insight /15 /25 PART S IX cases 2 THE CULTURAL ENVIRONMENT OF GLOBAL MARKETING OUTL I N E OF CA SE S 2-1 The Not-So-Wonderful World of EuroDisney—Things Are Better Now at Disneyland Resort Paris 2-2 Cultural Norms, Fair & Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? 2-4 Ethics and Airbus 2-5 Coping with Corruption in Trading with Vietnam 2-6 When International Buyers and Sellers Disagree 2-7 McDonald’s and Obesity 2-8 Ultrasound Machines, India, China, and a Skewed Sex Ratio 2-9 Coping with Piracy in China cat42162_case2_01-031.indd 1 10/21/15 11:12 AM CASE 2-1 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan.