Recruiting High-Quality Talent
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Learning Outcomes
Describe what is recruiting, outline the elements that are part of a strategic recruiting strategy
Explain why diverse recruitment are important to companies
Describe the methods firms use to recruit externally and internally
List some of the ways firms can use to improve their recruiting and the metrics they use to do so
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What is recruiting?
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Recruiting is the process by which organizations locate and attract individuals to fill job vacancies.
Recruiting connects companies to sources of employees; selection involves picking the best supplier of talent
Do You Know?
Recruitment: True or False
1.____ It is estimated that replacing a full-time private-sector employee costs at least 25 percent of that employee’s total annual compensation.
Turnover Cost Calculation
2.____ When the economy in your area is down and there is significant unemployment, you may have to offer increased compensation or benefits incentives to attract quality applicants as you will be in stiff competition with other employers to attract qualified applicants.
3.____ The ADA requires accommodation by employers so that a disabled applicant has equal opportunity to apply for job openings, regardless of the nature of the accommodation.
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The correct answers are: 1. T. 2. F. 3. F
The strength of the economy and labor market conditions will significantly affect your organization’s ability to attract and retain top-level employees. When the economy is strong with little unemployment, you may have to compete with other employers for a limited number of skilled employees. This may require increased compensation or benefit incentives to attract quality applicants. The reverse may be true in a soft economy with high levels of unemployment. The problem then is not a shortage of qualified applicants; instead, the problem is managing a huge number of applications that must be pared down to find a few potential good hires.
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Do You Know? (continued)
4.____ Even though Internet recruiting may speed up the application process, it still requires trained HR staff to screen all applications and administer selection tests.
5.____ Many organizations use promotion from within as a motivation tool and a reward for good work or longevity with the organization.
6.____ Generally, the more technically specific the job, the broader the geographic area of recruitment.
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The correct answers are: 4. T. 5. T. 6. T
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Elements of a Recruiting Strategy
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• What type of individuals should be targeted?
• Where can these people be found?
• When should the recruitment campaign begin?
• How can the targeted individuals best be reached?
• What recruitment message should be communicated?
• What type of recruiters should be used?
• What should be the nature of a site visit?
• What should a job offer entail?
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* Assigning Responsibility for Recruiting
Recruiting by employer
Recruitment process outsourcing (RPO)
RPO firms can offer a menu of recruiting services from placing advertisements to initial screening of applicants.
Professional employer organizations (PEOs) and employee leasing
Employee leasing: Employer signs an agreement with the PEO, staff is hired by PEO and leased back to employer for a fee. Leasing firm writes paychecks, pays taxes, keep the required HR records for the employer.
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One advantage of leasing employees is that they may receive better benefits than they otherwise would get in many small businesses.
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Employment Branding
Employment brand: Distinct image of the organization that captures the essence of the company to engage employees and outsiders
Attracting Top Talent with a Strong Employer Brand
Employer of choice
Receive more applicants
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Employer of choice
: Desirable places to work because of employee engagement, satisfaction, pay, benefits, schedules, social responsibility, etc.
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* Understanding Labor Markets
Labor force population: All individuals who are available for selection if all possible recruitment strategies are used
Applicant population: Subset of the labor force population that is available for selection using a particular recruiting approach
Applicant pool: The total number of people who have applied for an open position
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Labor markets: Supply pool from which employers attract employees
Elements of the labor market:
The applicant population can also be understood as the number of people who have applied for any job opportunity.