The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Mountain Dirt Racing Total Bikes Bikes Bikes S300,000 $90,000 $150,000 Sales S60,000 Variable manufacturing and selling
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. Should production and sale of the racing bikes be discontinued? Explain. Show computations to support your answer.
2. Recast the above data in a format that would be more usable to management in assessing the long-run profitability of the various product lines.