1. The salesperson's task of identifying potential customers is known as
A. prospecting.
B. selection.
C. follow-up.
D. demonstration.
2. Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm's ________ strategy.
A. transportation
B. promotion
C. product
D. pricing
3. If you want to turn self-directed gain into social and economic benefits for all, you should use a/an _______ strategy.
A. charitable aid society
B. invisible hand
C. government
D. visible hand
4. Television is an attractive advertising medium because it
A. is relatively inexpensive.
B. offers a rapidly growing network audience.
C. provides instant feedback which can be used to measure effectiveness.
D. offers mass coverage and flexibility.