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The economics of sporTs

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The economics of sporTs

F i f t h E d i t i o n

Michael A. Leeds Temple University

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Library of Congress Cataloging-in-Publication Data Leeds, Michael (Michael A.) The economics of sports/Michael A. Leeds, Peter von Allmen.— 5th ed. p. cm. ISBN-13: 978-0-13-302292-6 ISBN-10: 0-13-302292-7 1. Sports—Economic aspects. I. Allmen, Peter von. II. Title. GV716.L44 2013 338.4’3796—dc23

2012032292

ISBN-10: 0-13-302292-7 ISBN-13: 978-0-13-302292-6

10 9 8 7 6 5 4 3 2 1

For Daniel, Melanie, Dan, Tom, and Eric, who make everyday a treasure.

BRIEF CONTENTS

Preface xvii

Part 1 Introduction and review of Economic Concepts 1

Chapter 1 Economics and Sports 3

Chapter 2 Review of the Economist’s Arsenal 13

Part 2 the Industrial Organization of Sports 61 Chapter 3 Sports Franchises as Profit-Maximizing Firms 63

Chapter 4 Monopoly and Antitrust 111

Chapter 5 Competitive Balance 151

Part 3 Public Finance and Sports 181 Chapter 6 The Public Finance of Sports: Who Benefits

and How? 183

Chapter 7 The Public Finance of Sports: Who Pays and Why? 219

Part 4 the Labor Economics of Sports 249 Chapter 8 An Introduction to Labor Markets in Professional

Sports 251

Chapter 9 Labor Market Imperfections 289

Chapter 10 Discrimination 323

Part 5 Sports in the Not-for-Profit Sector 357 Chapter 11 The Economics of Amateurism and College

Sports 359

Works Cited 399

Photo Credits 423

Index 425

viii

CONTENTS

Preface xvii

Part 1 Introduction and review of Economic Concepts 1

Chapter 1 ECONOmICS aNd SPOrtS 3 Introduction 3

1.1 The Organization of the Text 4

Special Features and Additional Resources 5

1.2 Babe Ruth and Comparative Advantage 6

Opportunity Costs 6

Absolute and Comparative Advantage 7 ■ Biographical Sketch: Babe Didrikson Zaharias 9

Summary 11  •  Discussion Questions 11 •  Problems 12

Chapter 2 rEvIEw OF thE ECONOmISt’S arSENaL 13 Introduction 13

Learning Objectives 13

2.1  The Supply and Demand Model 14

Demand, Supply, and Equilibrium 14

Changes in Supply and Demand 17

2.2 Producing Output and the Production Function 27

A Note on the Definition of Output 27

The Production Function 27

Price Ceilings and the Economics of Scalping 30

2.3   Market Structures: From Perfect Competition to  Monopoly 32

Perfect Competition 32

Monopoly and Other Imperfectly Competitive Market Structures 34

The Impact of an Increase in Costs 37

2.4  The Rise of Professional Sports 39 ■ Biographical Sketch: Silvio Berlusconi 41

Summary 43  •  Discussion Questions 44 •  Problems 44

ix

x Contents

Appendix 2a UtILIty FUNCtIONS, INdIFFErENCE CUrvES, aNd BUdgEt CONStraINtS 45 2A.1  Constrained Maximization 45

2A.2   Using Indifference Curves and Budget Constraints:  The Rise of Soccer and Baseball 52

Appendix 2B rEgrESSION aNaLySIS IN BrIEF 54 Multiple Regression and Dummy Variables 59

Part 2 the Industrial Organization of Sports 61

Chapter 3 SPOrtS FraNChISES aS PrOFIt-maxImIzINg FIrmS 63 Introduction 63

Learning Objectives 64

3.1  Maximizing Profits or Maximizing Wins? 65

Maximizing Profit 66

Maximizing Wins 67

3.2  A Closer Look at Revenues, and Costs 68

A Detailed Look at Revenue 71

The Distributional Effects of Revenue Sharing 82

Cost 84

Opportunity Cost and Team Movement 85

3.3  Taxes, Profit, and Owner Behavior 86

Finding Profit in Losses 86

Operating Income, Taxes, and Profit 88

Vertical Integration 88

3.4 The Importance of Leagues 90

The Origin of Leagues in American Sports 91

Setting the Rules 92

Limiting Entry 94

Limited Entry as Cooperative Behavior 98

Advertising 98 ■ SportS and the law: The Limits of Leagues 101

3.5  Soccer’s Alternative Business Model 102

Profit-Maximization in Soccer 103

The Impact of Promotion and Relegation 104

The Financial Dangers of an Open System 106

The Single-Entity Ownership Model 106

Contents xi

■ Biographical Sketch: Bill Veeck 107 Summary 108  •  Discussion Questions 109 •  Problems 109

Chapter 4 mONOPOLy aNd aNtItrUSt 111 Introduction 111

Learning Objectives 112

4.1  What’s Wrong with Monopoly? 112

Monopolists and Deadweight Loss 112

Do Monopolies Always Charge Monopoly Prices? 115

Promotion, Relegation, and Monopoly Power 116

4.2  Strategic Pricing and Price Discrimination 117

Variable and Dynamic Ticket Pricing 117

Bundling 120

Price Discrimination and Two-part Pricing 121

Monopoly Stood on Its Head: A Brief Introduction to Monopsony 124

4.3  What’s Right with Monopoly? 125

4.4 Barriers to Entry that Leagues Create 127 ■ SportS and the law: Franchise Location 128

4.5   Society’s Response to Monopoly and Monopsony:  Antitrust Laws 129

An Important Anomaly: Baseball’s Antitrust Exemption 130

Leagues That Lack an Antitrust Exemption 134

Limited Exemptions: The NFL and Television 135

4.6  The NCAA: An Incidental Cartel 136

4.7   Prisoner’s Dilemma: How Rational Actions Lead to Irrational  Outcomes 139

■ Biographical Sketch: Alvin “Pete” Rozelle 142 Summary 144  •  Discussion Questions 145 •  Problems 145

Appendix 4a OvErvIEw OF BaSIC gamE thEOry 146 An Alternative Application of Game Theory 147

Chapter 5 COmPEtItIvE BaLaNCE 151 Introduction 151

Learning Objectives 152

5.1  Why Fans and Owners Want Competitive Balance 152

The Fans’ Perspective 152

xii Contents

The Owners’ Perspective 153

The Effect of Market Size 154

The Influence of Diminishing Returns 156

A Brief History of Competitive Balance 157

5.2  Measuring Competitive Balance 158

Within-Season Variation 158

Between-Season Variation 162

Illustrating Competitive Imbalance 164

5.3  Attempts to Alter Competitive Balance 167

The Invariance Principle 167

Revenue Sharing 169

Salary Caps and Luxury Taxes 171

The Reverse-Order Entry Draft 173

Schedule Adjustments in the NFL 176

Promotion and Relegation 176 ■ Biographical Sketch: Bud Selig 177

Summary 178  •  Discussion Questions 179 •  Problems 179

Part 3 Public Finance and Sports 181

Chapter 6 thE PUBLIC FINaNCE OF SPOrtS: whO BENEFItS aNd hOw? 183 Introduction 183

Learning Objectives 184

6.1  How Teams Benefit from New Facilities 184

Facilities, Attendance, and Profits 185

6.2  How Fans Benefit from a New Facility 187

The Size and Shape of Baseball and Football Stadiums 188

The Size and Shape of Basketball and Hockey Arenas 194

Do New Facilities Create Better Teams? 196

Teams as Public Goods 197

6.3  How Cities Benefit from Teams, Facilities, and Events 199

Positive and Negative Externalities 200

Facilities, Spending, and Tax Revenue 203

Location, Location, Location 211

The Impact of Special Events 212

Contents xiii

■ Biographical Sketch: Al Davis 215 Summary 217  •  Discussion Questions 217 •  Problems 217

Chapter 7 thE PUBLIC FINaNCE OF SPOrtS: whO PayS aNd why? 219 Introduction 220

Learning Objectives 220

7.1  How Cities Came to Fund Stadiums 220

Teams on the Move 221

The Three Eras of Stadium Construction 222 ■ SportS and the law: Who Can Move? 223

7.2  How Teams Exploit Monopoly Power 224

Leagues, Cities, and Market Power 225

The Winner’s Curse 229

7.3 Stadium Location and Costs 230

How Exchange Rates Affect Costs 231

Why Most Stadiums Are Not in the Center of Town 232

7.4 Stadium Costs and Financing 234

7.5 Paying for Stadiums 237

Who Pays a Sales Tax? 240

Incremental Financing 242

Taxes That Spread the Burden 243

The Benefits of Debt 243 ■ Biographical Sketch: Williard “Mitt” Romney 246

Summary 247  •  Discussion Questions 248 •  Problems 248

Part 4 the Labor Economics of Sports 249

Chapter 8 aN INtrOdUCtION tO LaBOr markEtS IN PrOFESSIONaL SPOrtS 251 Introduction 251

Learning Objectives 253

8.1  An Overview of Labor Supply and Labor Demand 253

Labor Supply 254

Labor Demand 256

Labor Market Equilibrium 261

8.2 The Economics of Tournaments and Superstars 265

xiv Contents

8.3   Tournaments, Cheating, and the Distribution of  Income 269

More Potential Pitfalls of High Rewards: The Case of NASCAR 270

Too Much of a Good Thing 272

Performance-Enhancing Drugs 273

The Distribution of Income 277 ■ Biographical Sketch: Scott Boras 278

Summary 280  •  Discussion Questions 280 •  Problems 281

Appendix 8a thE LaBOr–LEISUrE ChOICE mOdEL OF INdIFFErENCE CUrvES 282

The Labor–Leisure Model When Hours Are Fixed 286

Chapter 9 LaBOr markEt ImPErFECtIONS 289 Introduction 289

Learning Objectives 290

9.1  The Monopsony Power of Sports Leagues 290

The Economics of Monopsony 290

The Reserve Clause 292

9.2  Unions in Professional Sports 293

A Brief Introduction to the Economics of Unions 294

■ SportS and the law: McNeil v. The National Football League 299

Salary Arbitration 302

Measuring Monopsony Power 303

Salary Caps 304

Luxury or Competitive Balance Taxes 308

The Impact of Rival Leagues 309

9.3   Labor Conflict and Compromise in Collective  Bargaining 311

Comparing the 2011 NBA and NFL Negotiations 315

Professional Tennis Associations 318 ■ Biographical Sketch: Marvin Miller 320

Summary 321  •  Discussion Questions 322 •  Problems 322

Contents xv

Chapter 10 dISCrImINatION 323 Introduction 323

Learning Objectives 324

10.1  Becker’s Theory of Labor Discrimination 326

10.2   Different Forms of Discrimination in Professional  Sports 327

Employer Discrimination 327

Does Anyone Win with Employer Discrimination? 332

Employee Discrimination 337

Consumer Discrimination 340

Discrimination by National Origin in European Soccer 342

Positional Discrimination or Hiring Discrimination 344

Gender Equity—A Special Case? 348

10.3  Title IX and Discrimination in College Sports 349 ■ Biographical Sketch: Branch Rickey 352

Summary 354  •  Discussion Questions 354 •  Problems 355

Part 5 Sports in the Not-for-Profit Sector 357

Chapter 11 thE ECONOmICS OF amatEUrISm aNd COLLEgE SPOrtS 359 Introduction 359

Learning Objectives 360

11.1  The Troublesome Concept of Amateurism 360

A Brief History of Amateurism and the Olympic Ideal 360

11.2  The Costs and Benefits of College Athletics 366

The Revenue from Intercollegiate Athletics 366

The Revenue from Bowl Games 369

The Cost of Intercollegiate Athletics 373

Do Colleges Profit from Athletics? 375

Spillovers from Athletics to the University 376

11.3  The Role of the NCAA 380

The NCAA as a Regulatory Agency 380

The NCAA as a Club 382

xvi Contents

The NCAA as a Cartel 383

Academic Standards: A Basis of Academic Integrity or Monopoly Power? 387

11.4  The Returns to the Athlete 389

Pay for Play: The Grant-in-Aid 389

Measuring the Net Value of Athletes to Colleges 391

College as an Investment for the Student-Athlete 391 ■ Biographical Sketch: Anita Defrantz 396

Summary 397  •  Discussion Questions 398 •  Problems 398

Works Cited 399

Photo Credits 423

Index 425

PREFACE

As The Economics of Sports reaches its fifth edition, it is interesting for us to reflect back on the almost fifteen years since we began work on the first edition. When the first edition was published, the field was relatively new but rapidly growing. Undergraduate sports economics courses were popular, but not widely offered. Today, sports economics stands as a vital subdiscipline within applied micro- economics, with new and exciting research being produced by economists from around the world. Along with the increased research, the number of sports eco- nomics courses has grown as well. Throughout this process of growth and change, sports economics continues to serve as both a mirror and a lens, reflecting our broader culture and values, while at the same time bringing into focus such fun- damental issues as fairness and the legitimacy of free markets. With the passing of each season, new events unfold in professional and amateur sports that deserve analysis and explanation. Finally, in the context of this book, sports economics remains a vital and interesting area of study for students of economics. Sports provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study public finance, industrial organization, and labor markets in a context that holds student interest like no other industry.

Over the many years that we have worked on this project, we have enjoyed continuous help and support from students and colleagues at colleges and univer- sities across the United States and around the world. Our colleagues continue to offer encouragement, share classroom experiences, and suggest new and different coverage as the industry evolves. For all of this support and help, we are most grateful. And as we have said many times, we hope that our own enthusiasm, as well as the enthusiasm others have shared with us, is reflected in the text.

In recent years, many outstanding books that concentrate on specific sports or particular aspects of the economics of sports have been published. This text stands apart from the others in that it has the instruction of economic concepts as its central focus. We hope you find it useful and interesting.

new to thiS edition

The fifth edition represents our most comprehensive revision and update of the text since the first edition appeared in 2001. In doing so, we have retained the fea- tures from previous editions that made learning about sports economics meaning- ful as well as enjoyable, while at the same time incorporating many recent events in the sports industry and the broader economy.

• We have introduced a new feature for the fifth edition: Sports and the Law. Though we discuss the important decisions that have shaped the sports industry throughout the text, we’ve chosen four specific cases that particu- larly highlight the profound impact of the law in this industry. You will find these features in Chapters 3, 4, 7, and 9.

xvii

xviii Preface

• Chapter 2 now contains a full review of production theory in the context of team rosters as well as a review of the relationship between marginal prod- uct and marginal cost.

• Chapter 3 has been rearranged to highlight the differences between profit- maximization and win maximization as owner strategies. It also places greater emphasis on the role of the theory of clubs as an explanation for the recent turmoil in intercollegiate athletic conferences.

• We have supplemented our presentation of advanced profit-maximizing strategies with a discussion of dynamic ticket pricing, including a compari- son to variable ticket pricing and ticket bundling.

• The most significant change for this edition is the reorganization of Chapters 6 and 7. Chapter 6 now covers the benefits of public support for stadiums and events such as the Olympics to owners, fans, and cities. Chapter 7 covers the economics of financing these facilities and events. While much of the discus- sion that users liked from previous editions has been retained, the new orga- nization should lead to improved student understanding.

• Chapter 9 has been revised to provide a comprehensive explanation of the process and outcomes of the new collective bargaining agreements in the NBA and NFL.

• We have integrated Chapter 11 more fully into the rest of the book by emphasizing such concepts as profit-maximization and spillovers that appear elsewhere. This allows us to show more clearly how athletic depart- ments resemble—and do not resemble—professional sports teams.

As with the previous editions, our goal for the fifth edition is to keep the text comprehensive yet accessible. The text is designed to serve as the foundation for undergraduate courses in sports economics. The nature of the subject matter makes this a unique challenge. Unlike area courses such as industrial organiza- tion or labor economics, which are self-contained fields in the broader area of economics, sports economics cuts across a wide array of economic disciplines. To deal with this problem, we have split the text into five parts, three of which are devoted to illustrating prominent areas of economics: industrial organiza- tion, public finance, and labor economics. We hope that this division provides students with an overview of much of economics and inspires them to pursue each field in its own right. Because we focus largely on professional sports in the first four parts of the book, we include a closing section devoted to amateur sports. This final part provides insights into theories related to the not-for-profit sector of the economy, such as the theory of bureaucracy. Each of the five parts of this text presents significant economic theory and recent evidence and research for that area of economics.

To make the text accessible, we assume that students have had one semester of microeconomics principles. Balancing accessibility against an economist’s desire for theoretical rigor remains a challenge. In order to help the students understand the economics and to make the treatment more entertaining, we have included a generous component of sports history to place the events and economic theory in perspective.

Preface xix

intended audience

Economics of sports classes are taught at a variety of levels, ranging from undergrad- uate courses, with principles of economics as the only prerequisites, to the graduate level. This text is designed to offer a high level of flexibility to the instructor. All the material in the main body of the text should be accessible to students with a single semester of microeconomics principles. In order to enrich courses taught at a higher level, we have included appendices containing intermediate-level material at the end of several chapters. To ensure that all students begin the course with a common back- ground, we provide a substantial review of principles-level material in Chapter 2. This material can either be covered explicitly with lecture support or left to the students to read on their own, as needed. For instructors interested in presenting the results of econometric research, Chapter 2 contains an appendix on the fundamen- tals of regression. In advanced undergraduate- and graduate-level courses, the text can serve as a foundation for common understanding of basic concepts.

organization of the text and coverage optionS

As stated previously, the text is divided into five parts. The first two chapters pro- vide an introduction to sports economics, a review of principles-level tools, and an illustration of how economic principles apply to the sports industry. Chapters 3, 4, and 5 focus on the industrial organization of the sports industry. Here, we discuss the competitive landscape, the implications of monopoly power, profit- maximization, and competitive balance. Chapter 4 focuses specifically on issues of antitrust and regulation and discusses how they have impacted the formation, success, and, sometimes, the failure of leagues. Chapter 5 describes why leagues are concerned about competitive balance, how competitive balance is measured, and how leagues might attempt to alter the balance of competition in a league. Chapters 6 and 7 focus on public finance. In this portion of the text, students learn the benefits and costs of providing public support for stadiums and events, why teams seem to have so much power over municipalities and why municipalities fight so hard to keep the teams they have as well as court new ones. Chapters 8 through 10 focus on labor issues related to sports. Chapter 8 introduces the fundamental theories of labor markets, including human capital theory and tour- nament theory. Chapter 9 covers monopoly unions and monopsony, two labor market imperfections that profoundly impact the functioning of most sports labor markets. Chapter 10 discusses discrimination. Finally, Chapter 11 focuses on the economics of amateur sports, especially major collegiate sports. Because major college sports is really an industry itself, this chapter serves as a capstone to the text, incorporating the theories and concepts from many of the previous chapters.

additional reSourceS

The text is accompanied by an online Instructor’s Manual, updated for the fifth edition by George Diemer of Chestnut Hill College. We are pleased to provide PowerPoint slides, written by Eva Marikova Leeds of Moravian College that

xx Preface

contain all figures and tables in the text as well as lecture notes for classroom presentation. We are also pleased to offer a Test Bank for the fifth edition of the text, written by, David Chaplin of Northwest Nazarene University which contains additional questions and suggested answers for further classroom or test use. The Instructor’s Manual, PowerPoint slides, and Test Bank may be accessed via the Instructor’s Resource Center at www.pearsonhighered.com/irc.

Students and instructors may also access the text’s companion Web site at www.pearsonhighered.com/leeds. Updated for the fifth edition, the Web site fea- tures chapter quizzes, current Web links, and additional sports data.

acknowledgmentS

In a project such as this, the list of people who contributed to its completion extends far beyond those whose names appear on the cover. We owe personal and profes- sional debts of sincere gratitude to a great many people. First, we thank our team at Pearson including Noel Seibert, Emily Brodeur, Maggie Brobeck, and Carolyn Terbush. We also are grateful for the advice, encouragement, and suggestions from the ever-growing community of sports economists who use this book. Their input and support serve as a continuing source of motivation and assistance. We would particularly like to thank all of those who read and reviewed the manuscript as we prepared the fifth edition, including Andrew Zimbalist, Smith College; Bruce K. Johnson, Centre College; Mary N. Gade, Oklahoma State University; Nancy Jianakoplos, Colorado State University; Phil Miller, Minnesota State University– Mankato; Joshua Price, University of Texas–Arlington; and Wayne A. Grove, Le Moyne College. Their suggestions for improvements were excellent, and we tried our best to incorporate them wherever possible. A special thanks to Eva Marikova Leeds for her diligent review of the manuscript during the revision process. Finally, as always, we thank our families: Eva, Daniel, Melanie, Heather, Daniel, Thomas, and Eric, all of whom provided unwavering support.

Michael A. Leeds Peter von Allmen

www.pearsonhighered.com/irc

www.pearsonhighered.com/leeds

The economics of sporTs

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P a r t O n e

Introduction and Review of Economic

Concepts

Chapter 1 Economics and Sports Chapter 2 Review of the Economist’s Arsenal

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3

C h a p t e r 1

Economics and Sports

All I remember about my wedding day in 1967 is that the Cubs dropped a double-header.

—George Will1

1George F. Will, Bunts (New York: Scribner, 1998), p. 22. 2“El Clasico TV ratings break record,” December 13, 2011, at http://www.insidespanishfootball.com/el-clasico-tv-ratings- break-record/, viewed March 6, 2012.

IntroductIon

On December 10, 2011, in a game watched by over 60 percent of Spanish television viewers and millions more around the world, the two most successful teams in the top Spanish soccer league, La Liga, faced off in a game that has come to symbolize much more than a soccer contest.2 Real Madrid, long allied with Spanish conservatism, jumped to an early 1–0 lead, only to lose 3–1 to its archrival, FC Barcelona. “Barça” is so much a symbol of Catalan pride that the team motto is “More than a club.” As always, the win touched off an enormous celebration in the winning city. Just a few months later, more than a million New York Giants fans filled the streets of Manhattan for the ulti- mate celebration—a ticker tape parade—following the Giants Super Bowl victory, while at the same time the city of Boston was awash in the excitement brought on by the annual “Beanpot” hockey tournament between Northeastern, Harvard, Boston College, and Boston University.

Sports occupy a unique position in the human psyche. Athletic contests around the world have long been a way for individuals, institutions, cities, and nations to define themselves. Sports can bring out the best and the worst in people. As early as the 19th century, universities used football to give their students a sense of identity. Cities feel that they have achieved “big-time” status once

http://www.insidespanishfootball.com/el-clasico-tv-ratings-break-record/

http://www.insidespanishfootball.com/el-clasico-tv-ratings-break-record/

4 Part 1 • Introduction and Review of Economic Concepts

they have attracted a major league franchise. At the national level, Japan’s perfor- mance in the 2011 Women’s World Cup provided a much-needed lift to a country devastated by the earthquake and tsunami and shaken by a near nuclear disaster. At the same time, police have had to quell riots on campuses in the wake of heart- breaking losses—or big victories. Reports of domestic violence rise in cities when “their” team is upset in the Super Bowl. In their pursuit of national pride, coun- tries have sometimes sacrificed the physical well-being of their young athletes by giving them performance-enhancing drugs that have had dire side-effects.3

Sports can also serve as tools by which nations conduct foreign policy. They have brought people together, as was the case in 1971 when a team of American table tennis players and their “ping-pong diplomacy” marked the first step in the reopening of relations between the United States and China. They have also kept people apart, as demonstrated by the boycotts that disrupted the 1976, 1980, and 1984 Olympics.

The clamor over sports might lead one to think that the sports industry domi- nates the world economy. In fact, compared to many firms, let alone industries, it is a very small operation. According to Forbes Magazine, the total revenues gener- ated by the four major North American sports leagues (basketball, baseball, football, and hockey) totaled about $21 billion in 2010, which would not rank among the top 100 revenue-generating companies. The sports’ revenues are about one-twentieth of those of Walmart and roughly equal to the $21.6 billion generated by Northwestern Mutual, yet, unlike sports, Walmart does not have its own section in any newspaper, and the local insurance company does not merit a segment on the evening news.4

This book harnesses this enthusiasm for sports and uses it to introduce a variety of economic concepts. These concepts frequently have applications beyond the business of sports. For example, understanding how sports leagues exercise monopoly power provides deeper insight into the policies followed by the Organization of the Petroleum Exporting Countries (OPEC) or Google, and learning about the impact of free agency on team payrolls shows how free markets affect the distribution of incomes in an economy. Studying sports economics thus provides more than an appreciation for the sports industry. It also demonstrates how economic reasoning helps us understand the world around us.

1.1 the organIzatIon of the text

The text is divided into five parts. The remainder of this part provides an extensive review of basic economic theory, particularly supply and demand, the basics of production theory, and models of perfect competition and monopoly.

3See Katie Kindelain, “Kentucky Students Riot after NCAA Championship Win,” abcnews.com, April 3, 2012, at http://abcnews.go.com/blogs/headlines/2012/04/kentucky-students-riot-after-ncaa- championship-win; David Card and Gordon B. Dahl, “Family Violence and Football: The Effect of Unexpected Emotional Cues on Violent Behavior,” Quarterly Journal of Economics, vol. 126, no.1 (February 2011), pp. 103–143; Steven Ungerleider, Faust’s Gold: Inside the East German Doping Machine (New York: Thomas Dunne Books, 2001). 4“Fortune 500,” Fortune, May 12, 2012, at http://money.cnn.com/magazines/fortune/fortune500/ 2011/full_list/index.html, viewed March 8, 2012.