The term muckraker _____.

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1.

In what might be the earliest example of media synergy, some of the first magazines in France were collections of works taken mostly from newspapers.

A)

True

B)

False

2.

The word magazine comes from the French term magasin, meaning “storehouse.”

A)

True

B)

False

3.

The first magazines in America were edited for the working classes.

A)

True

B)

False

4.

The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years.

A)

True

B)

False

5.

The first magazines primarily offered entertainment news and gossip.

A)

True

B)

False

6.

Specialized magazines were published in America throughout the nineteenth century.

A)

True

B)

False

7.

Some of the most influential magazines of the nineteenth century were targeted at women.

A)

True

B)

False

8.

By the end of the nineteenth century, some magazine prices actually went down—from thirty-five cents to ten cents.

A)

True

B)

False

9.

Production costs and reduced distribution forced magazine publishers to raise magazine prices.

A)

True

B)

False

10.

President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers.

A)

True

B)

False

11.

Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries.

A)

True

B)

False

12.

The Saturday Evening Post continued the muckraking tradition—especially by criticizing business corruption—into the 1920s.

A)

True

B)

False

13.

For many years Reader's Digest was the most popular magazine in the world.

A)

True

B)

False

14.

Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first-person news reports, and other text-based features.

A)

True

B)

False

15.

Collier's and Woman's Home Companion failed in the 1950s because of poor management.

A)

True

B)

False

16.

TV Guide succeeded, in part, because it was readily available at the nation's supermarket checkout lines.

A)

True

B)

False

17.

In a desperate attempt to compete with television in the late 1960s, the Saturday Evening Post and Life cut their cover prices and thereby increased circulation by millions of copies.

A)

True

B)

False

18.

Women's magazines, such as Good Housekeeping and Woman's Day, survived the competition for ad dollars better than magazines like Life and Look.

A)

True

B)

False

19.

The magazine industry continues to shun the Internet because of its threat to printed journals.

A)

True

B)

False

20.

Webzines such as Salon and Slate have opened new doors for online journalism.

A)

True

B)

False

21.

Specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels.

A)

True

B)

False

22.

Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.

A)

True

B)

False

23.

To avoid offending readers, Sports Illustrated does not publish investigative articles.

A)

True

B)

False

24.

To create new interest in the magazine, Playboy announced it would no longer publish nude photos beginning in 2016.

A)

True

B)

False

25.

The AARP Bulletin and AARP The Magazine have the largest circulations of any U.S. magazines.

A)

True

B)

False

26.

The New Yorker was the first city magazine aimed at a national upscale audience.

A)

True

B)

False

27.

Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine.

A)

True

B)

False

28.

The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s.

A)

True

B)

False

29.

The average magazine contains about 45 percent ad copy and 55 percent editorial material.

A)

True

B)

False

30.

The Web and App formats give magazines unlimited space and the ability to do things that are impossible in the print versions.

A)

True

B)

False

31.

Magazines survived the coming of television in part by developing demographic and regional editions.

A)

True

B)

False

32.

Demographic editions of national magazines are able to charge higher rates for advertising.

A)

True

B)

False

33.

Split-run editions allow national magazines to tailor ads to different geographic areas.

A)

True

B)

False

34.

Demographic editions of national magazines are tailored to the interests of different geographic areas.

A)

True

B)

False

35.

Almost all magazines offer 25 to 50 percent discounts from their rate cards to advertisers.

A)

True

B)

False

36.

The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.

A)

True

B)

False

37.

Evergreen magazine subscriptions are those that are automatically renewed on the subscriber's credit card.

A)

True

B)

False

38.

By 2015, digital distribution accounted for about 60 percent of the magazine audience.

A)

True

B)

False

39.

Large companies are increasingly beginning to dominate the magazine business.

A)

True

B)

False

40.

Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race.

A)

True

B)

False

41.

Zines are usually noncommercial, small-circulation magazine projects self-published by individuals.

A)

True

B)

False

42.

With so many specialized magazines appealing to distinct groups, magazines today don't have as strong a role in creating a sense of national identity.

A)

True

B)

False

43.

Early European magazines were oriented toward _____.

A)

broad political commentary

B)

discussions of women's issues

C)

medical and health advice

D)

hunting and fishing tips

E)

recent news

44.

Which of the following statements about colonial American magazines is true?

A)

George Washington, Alexander Hamilton, John Hancock, Paul Revere, and Benjamin Franklin all had work published in these magazines.

B)

Circulation was relatively small and typically limited to politicians, the educated, and merchant classes.

C)

Some magazines helped rally the colonies against British rule.

D)

The very first colonial magazines had difficulty catching on.

E)

Athe options are correct.

45.

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience, called _____.

A)

Godey's Ladies Book

B)

Harper's

C)

Youth's Companion

D)

Ladies' Magazine

E)

Ladies' Home Journal

46.

What factor had an effect on the dramatic growth in magazine circulation around the end of the nineteenth century?

A)

Cheaper postal rates

B)

Advances in mass-production printing

C)

Lower cover price

D)

Dramatic growth of drugstores and dime stores

E)

All of the options are correct.

47.

Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?

A)

Ida Tarbell

B)

Upton Sinclair

C)

Joseph Pulitzer

D)

Nellie Bly

E)

Frederick Douglass

48.

The term muckraker _____.

A)

was coined by President Theodore Roosevelt because he was angry with negative reporting

B)

described investigative reporters who only wrote about American institutions in a positive light

C)

was seen as an insult by leading investigative reporters

D)

described reporters who wanted to write in the simplistic and conventional style of newspaper journalism

E)

None of the options are correct.

49.

Who wrote The Jungle, a fictional account of Chicago's meatpacking industry?

A)

Lincoln Steffens

B)

Ida Tarbell

C)

Tim Allen

D)

Upton Sinclair

E)

Frank Norris

50.

Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century?

A)

Antitrust laws for increased government oversight of business

B)

The creation of government oversight of food and drugs

C)

A progressive income tax

D)

The direct election of U.S. senators

E)

A drop in attention paid to the plight of immigrants in big cities

51.

One of Cyrus Curtis's strategies for reinvigorating the Saturday Evening Post was to _____.