Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Theme park swot analysis

17/03/2021 Client: saad24vbs Deadline: 7 Days

Title:Walt Disney Company Case Study

Author(s): Anna(方榆安),Adrien(安磊恩), Jackie(楊欣樺), Judy(洪靖雯),

Zoe(范氏黃英)

Class: 1 s t

and 2 nd

year of Department of International Business

Student ID: M0566104, M0400975, M0419066, M0401183, M0570968

Course: Global Strategic Management

Instructor: Dr. Dr. Fang-Yi Lo

Department: Department of International Business

Academic Year: Semester 1, 2016-2017

The Walt Disney Company Case Study

1 FCU e-Paper (2016-2017)

Abstract

In an ever-changing world, we researched how a company like Disney and more

particularly the Walt Disney Parks and Resorts division can become and stay a leader

in its industry.

We analyzed the different levels of strategy, created a strategic map, applied a

five forces analysis of the company, did a group analysis, did a VRIS and

Resource/Analysis, did a BCG matrix and Synergy analysis, a value chain analysis,

explained the diversification strategy.

These researches allowed us to define the key point that makes Disney the

reference in the amusement park industry: offer a unique, immersive and positive

experience to each visitor through a great storytelling that is constantly renewed. The

future success of the company depends on its ability to innovate and keep delivering

an outstanding user experience.

Keyword: Disney parks, amusement parks, strategy

The Walt Disney Company Case Study

2 FCU e-Paper (2016-2017)

Table of Content

Chapter 1 The Walt Disney Company ........................................................................... 8

1.1 Introduction ...................................................................................................... 8

1.2 Choosing Disney .............................................................................................. 8

1.3 Facts and Statistics ........................................................................................... 8

1.3.1 Company ............................................................................................... 9

1.3.2 Divisions: .............................................................................................. 9

1.3.3 Subsidiaries ........................................................................................... 9

Chapter 2 Strategic Level ............................................................................................. 10

2.1 Disney’s Corporate Level Strategy ................................................................ 11

2.2 Disney’s Business Level Strategy .................................................................. 11

2.3 Disney’s Functional Level Strategies ............................................................. 12

2.3.1 Research and Development ................................................................. 12

2.3.2 Human Resource ................................................................................. 13

2.3.3 Finance ................................................................................................ 13

2.3.4 Marketing ............................................................................................ 14

2.3.5 Tokyo Disney Resort ........................................................................... 15

Chapter 3 Strategic Map .............................................................................................. 16

3.1 Guest Experience ........................................................................................... 16

3.2 Telling Stories ................................................................................................ 18

3.3 Family Entertainment ..................................................................................... 18

Chapter 4 Five Forces Analysis ................................................................................... 19

4.1 Industrial Rivalry ........................................................................................... 19

4.2 Threat of Substitutes ...................................................................................... 21

4.3 Potential Entrants ........................................................................................... 21

4.4 Bargaining Power of Supplier ........................................................................ 22

4.5 Bargaining Power of Buyers .......................................................................... 23

Chapter 5 Strategic Group Analysis ............................................................................. 27

5.1 Single Location Theme-based Parks .............................................................. 28

5.1.1 Internal competition of cluster: Medium ............................................ 28

5.1.2 Mobility barriers: Medium .................................................................. 28

5.2 Single Location Mainly Theme with Few Rides Parks Cluster ..................... 29

5.2.1 Cluster internal competition: High ...................................................... 29

The Walt Disney Company Case Study

3 FCU e-Paper (2016-2017)

5.2.2 Cluster Mobility: Low-medium .......................................................... 30

5.3 Multiple Location, Mainly Theme with Few Rides Park............................... 30

5.3.1 International competition of cluster: Low ........................................... 30

5.3.2 Mobility barriers: Medium .................................................................. 30

5.4 Multiple Location Sensation-Based Cluster .................................................. 31

5.4.1 Cluster internal competition ................................................................ 31

5.4.2 Cluster Mobility .................................................................................. 31

5.5 Global Theme and Sensation Parks Cluster ................................................... 32

5.5.1 Cluster internal competition ................................................................ 32

5.5.2 Cluster Mobility .................................................................................. 33

Chapter 6 Resource and Capability Analysis ............................................................... 34

6.1 Resources ....................................................................................................... 35

6.1.1 Tangible resource ................................................................................ 36

6.1.2 Intangible resource .............................................................................. 37

6.1.3 Human Resources ............................................................................... 42

6.2 Capabilities .................................................................................................... 43

6.3 Resources and Capabilities Analysis ............................................................. 45

6.4 VRIS Analysis ................................................................................................ 47

6.4.1 Capability ............................................................................................ 47

6.4.2 Resources ............................................................................................ 48

Chapter 7 Value Chain ................................................................................................. 49

7.1 Firm Infrastructure ......................................................................................... 49

7.2 Human Resources Management .................................................................... 52

7.3 Technology Development .............................................................................. 53

7.4 Procurement ................................................................................................... 54

7.5 Inbound Logistics ........................................................................................... 55

7.6 Operations ...................................................................................................... 56

7.7 Outbound Logistics ........................................................................................ 56

7.8 Marketing & Sales ......................................................................................... 56

7.9 Service ............................................................................................................ 60

Chapter 8 BCG Matrix and Synergies ......................................................................... 63

8.1 BCG Analysis ................................................................................................. 64

8.1.1 ESPN Inc. - Dog ................................................................................. 64

8.1.2 Lucasfilm - Star ................................................................................... 64

The Walt Disney Company Case Study

4 FCU e-Paper (2016-2017)

8.1.3 Disney Channels Worldwide-Question Mark ................................... 65

8.1.4 Walt Disney Animation Studios - Star ................................................ 67

8.1.5 Pixar Animation Studios - Star ............................................................ 70

8.1.6 Disney Parks and Resorts - Cash Cows .............................................. 72

8.1.7 Disney Interactive – Question Mark ................................................... 77

8.1.8 Disney consumer product – Question Mark ....................................... 78

8.2 Synergy among SBUs .................................................................................... 80

Chapter 9 Vertical Integration, Outsourcing and Diversification Strategy .................. 81

Disney Integration Map ....................................................................................... 81

9.1 Disney Vertical Integration ............................................................................ 82

9.1.1 Park and Resorts ................................................................................. 82

9.1.2 Movie .................................................................................................. 82

9.1.3 Merchandise ........................................................................................ 83

9.1.4 ABC Networks Group ......................................................................... 85

9.2 SIC Code of Walt Disney Cooperation .......................................................... 86

9.3 Diversification of The Walt Disney Company ............................................... 86

Chapter10 Diamond Analysis ...................................................................................... 89

10.1 Factor endowments: Disney parks and resorts USA .................................... 89

10.1.1 Location ............................................................................................ 89

10.1.2 Infrastructure ..................................................................................... 90

10.1.3 Hospitality well-educated employees: .............................................. 90

10.2 Demand Conditions ..................................................................................... 91

10.2.1 Standard Operating Procedures ......................................................... 91

10.2.2 Economic scale ................................................................................. 91

10.2.3 Copy right ......................................................................................... 91

10.3 Related and Supporting Industries ............................................................... 92

10.3.1 Rides/Attraction Manufacturers ........................................................ 92

10.3.2 Transportation ................................................................................... 92

10.3.3 Food .................................................................................................. 92

10.3.4 Tourism Industry ............................................................................... 92

10.3.5 Consumer Merchandises ................................................................... 93

10.4 Firm strategy, structure, and rivalry ............................................................. 93

10.4.1 Firm strategy ..................................................................................... 93

The Walt Disney Company Case Study

5 FCU e-Paper (2016-2017)

10.4.2 Firm structure .................................................................................... 93

10.4.3 Rivalry ............................................................................................... 94

10.5 Government .................................................................................................. 94

Chapter 11 Conclusion ................................................................................................. 95

References .................................................................................................................... 97

Appendix .................................................................................................................... 111

The Walt Disney Company Case Study

6 FCU e-Paper (2016-2017)

List of Figures

Figure 1. Strategic Level .............................................................................................. 10

Figure 2. Strategic Map ................................................................................................ 16

Figure 3 Five Forces Analysis ...................................................................................... 19

Figure 4. Disney Industrial Rivalry ............................................................................. 20

Figure 5. Disneyland in Anaheim ................................................................................ 24

Figure 6. Queue time for major attractions and visitors .............................................. 25

Figure 7. Strategic Group cluster ................................................................................. 28

Figure 8. Value Chain..................................

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Smart Tutor
Coursework Help Online
Top Quality Assignments
Phd Writer
Assignment Helper
Study Master
Writer Writer Name Offer Chat
Smart Tutor

ONLINE

Smart Tutor

I will cover all the points which you have mentioned in your project details.

$82 Chat With Writer
Coursework Help Online

ONLINE

Coursework Help Online

I have read and understood all your initial requirements, and I am very professional in this task.

$91 Chat With Writer
Top Quality Assignments

ONLINE

Top Quality Assignments

I have read and understood all your initial requirements, and I am very professional in this task.

$67 Chat With Writer
Phd Writer

ONLINE

Phd Writer

I will cover all the points which you have mentioned in your project details.

$53 Chat With Writer
Assignment Helper

ONLINE

Assignment Helper

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$59 Chat With Writer
Study Master

ONLINE

Study Master

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$124 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Christian missions will focus their efforts in the coming decades of the twenty-first century - Belinda knierim pancreatic cancer - 7 quality management principles - Hp laserjet p1606dn setup - Welsh amateur boxing association - A series of unfortunate events the bad beginning activities - Why is nitrogen used in scuba tanks - Week 10- tariffs on imports - Largest agricultural equipment manufacturers - Can someone do my Week 1 work for me Discussion 1 & 2 and in Organizational Behavior? - Root cause analysis responding to a sentinel event - Pcos soap note - Excel simulation add in - Eng 225 final film critique paper - Besides exploring psychoanalysis and learning theory, miller included conducted research in - Discussion Question(AG) - Pvc pipe wind instrument - Summarize 2 cases in 2 paragraphs - Robert kennedy speech mlk text - Assessment Type: Individual Assignment and Video presentation Weighting: 20 % Total Marks: 20 - Week 6 Final Paper and Folio - How to process payroll in adp - Student life centre sussex - Literary analysis epic hero worksheet answers - Permeability of free space - ?same-day 0833173182 Ixopo ABORTION CLINIC // PILLS in South Africa,,,, - Unit 4 Assignment - Research Paper 2- Topic Selection (HRM303) - Ap physics c mechanics score calculator - Ward 2 heartlands hospital - Helen watanabe o kelly - Sap gui system requirements - Netball foundation coaching course - 10 best mathematical mnemonics - Loughborough university sports technology - 7 layers of osi model - Introduction to international disaster management coppola pdf - Discussion board - Fun house graphic novel pdf - Physical Geography Lab - Ritz carlton dubai wikipedia - Discussion - Addition of force vectors lab answers - Medication matters D6 - Why Do I Want to Be A Teacher? - Achenbach system of empirically based assessment - Chapter 13 case scanner project - Secp pakistan company name search - Apache rite of passage - A history of roman art fred kleiner pdf - 1 corinthians 15 33 niv - Reebok nfl replica jerseys a case for postponement solution - Disscuion - Cloud computing intranet - Alaska fly fishing expedition risk assessment - Write a paper, analyzing the role of the Nurse Practitioners in the prevention, early detection and treatment of SKIN DISORDERS. 2 pages APA - Induction motor protection system project report pdf - Lennox g24m3 75a 6 manual - Bat child found in cave - Cybersecurity Planning - Analytical essay due in 48 hours - Qvc motor trend windshield cover - Sheikh ammar bin humaid al nuaimi net worth - Disc 4 T OF PN - Santa monica college placement test - Business Law - The negative effects of homework on students - Social harmony english language - Salford safeguarding adults board - Glo bus 3 year strategic plan sample - White oaks high school oakville - Qld community care services - Your client's degree of risk aversion is a - Traditional income statement managerial accounting - Steep mines golden gnomes - Eye level camera angle meaning - Data and statistics unit test - Ren and stimpy sawing log episode - Annotate the Bully free classroom - Answers to wileyplus accounting homework chapter 5 - Project - Uii unique item identifier - Nurses as knowledge workers definition - Discussion - Chapter 12 investing in stocks answers - Finance assignment,1250 words 18 hrs - Dmu student advice centre - Iso 8573 1 pdf - Advantages of deficit financing - Cambridge ielts 6 writing answers - Basic glossary of film terms - Penetration testing business plan - Ing credit card benefits - Liv watts on hard quiz - The hedgehog and the fox pdf - Apple and at&t alliance - Chemistry vce study design - Las playas de isla del sol son muy limpias. cierto falso - Jim sharps naturopathic doctor - Economics 1b questions and answers - Needs Analysis