I need the answers to the following questions:
1. Using Exhibit 1.2 as a model, describe the source-make-deliver-return relationships in the following systems:
An airline-
An automobile manufacturer-
A hospital-
An insurance company-
2. The Case of Timbuk2
“Timbuk2 is more than a bag. It’s more than a brand. Timbuk2 is a bond. To its owner, a Timbuk2 bag is a dependable, everyday companion. We see fierce, emotional attachments form between Timbuk2 customers and their bags all the time. A well-worn Timbuk2 bag has a certain patina—the stains and scars of everyday urban adventures. Many Timbuk2 bags are worn daily for a decade or more, accompanying the owner through all sorts of defining life events. True to our legend of ‘indestructibility,’ it’s not uncommon for a Timbuk2 bag to outlive jobs, personal relationships, even pets. This is the Tao of Timbuk2.” What makes Timbuk2 so unique? Visit the Web site at www.timbuk2.com and see for yourself. Each bag is custom designed by the customer on the Web site. After the customer selects the basic bag configuration and size, colors for each of the various panels are presented; various lines, logos,