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Tom Ethical Marketing Case

14/11/2021 Client: arsalan552 Deadline:

Discuss TOMS’s ethical foundation and its approach to social marketing and corporate social responsibility. Would TOMS have succeeded without its One for One business model?

Given the increasing trend toward ethical consumerism or conscientious consumption, discuss how consumers evaluate TOMS’s ethical supply chain and charitable causes as part of their decision making.

Considering the viewpoints of the critics regarding TOMS’s charity model, discuss its pros and cons. What type of sustainable charitable causes can TOMS pursue in the future that will attract more customers to its social marketing efforts?

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