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MGMT Case Question
Please read the Case in CONNECT, then look at the TOMS WEBSITE (https://stories.toms.com/ ) "STORIES" section. Please answer these 3 QUESTIONS in a WORD file.
After reading the Case, and looking through the TOMS website:
CASE QUESTIONS
1. What do you consider to be the strategic value of TOMS' relentless focus on differentiated Social Causes dependent on only 1 Product (shoes)?
2. As a consumer, are you influenced by the Social Cause approach when considering a purchase?
3. Do you own any TOMS products and if so, what is your opinion of the quality/value of your purchase(s)? If not, would you now consider purchasing from TOMS?
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