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Toucon collections

18/12/2020 Client: saad24vbs Deadline: 7 Days

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In-Class Assignment #1: Toucon Collections, Inc. 4C’s Analysis and SWOT Analysis


Please read the Toucon Collections, Inc. case. Organize the information given in the case into the 4C’s framework. Next, using the 4C’s Analysis, perform a SWOT analysis for the company.


4 C’s Analysis


Company


Consumers


Competitors


Collaborators



STRENGTHS (INTERNAL)


OPPORTUNITIES (EXTERNAL)


WEAKNESSES (INTERNAL)


THREATS (EXTERNAL)


Recommendation


Should Toucon contract with the mass merchandiser? Why or why not?


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