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In-Class Assignment #1: Toucon Collections, Inc. 4C’s Analysis and SWOT Analysis
Please read the Toucon Collections, Inc. case. Organize the information given in the case into the 4C’s framework. Next, using the 4C’s Analysis, perform a SWOT analysis for the company.
4 C’s Analysis
Company
Consumers
Competitors
Collaborators
STRENGTHS (INTERNAL)
OPPORTUNITIES (EXTERNAL)
WEAKNESSES (INTERNAL)
THREATS (EXTERNAL)
Recommendation
Should Toucon contract with the mass merchandiser? Why or why not?
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