Case Study
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❯The Project MANAGER’S GUIDE
TO MASTERING AGILE
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❯The Project MANAGER’S GUIDE
TO MASTERING AGILE
Principles and Practices for an Adaptive Approach
Charles G. Cobb
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CONTENTS
PREFACE xiii
ACKNOWLEDGMENTS xix
1 Introduction to Agile Project Management 1
The Chasm in Project Management Philosophies 2
The Evolution of Agile and Waterfall 3
Definition of waterfall 4
Definition of agile 4
Comparison of plan-driven and adaptive approaches 5
The Evolution of the Project Management Profession 7
The early history of project management 7
Transformation of the project management profession 8
What’s driving this change, and why now? 9
Agile Project Management Benefits 11
Summary of Key Points 13
Discussion Topics 14
Part 1 Fundamentals of Agile
2 Agile History and the Agile Manifesto 17
Agile Early History 17
Dr. Winston Royce and the Waterfall model (1970) 18
Early iterative and incremental development methods (early 1970s) 19
Further evolution of iterative and incremental development (mid- to late 1970s) 20
Early agile development methods (1980s and 1990s) 20
Agile Manifesto (2001) 21
Agile Manifesto values 22
Agile Manifesto principles 24
Summary of Key Points 30
Discussion Topics 31
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3 Scrum Overview 33
Scrum Roles 34
Product owner role 35
Scrum Master role 36
Team role 38
Scrum framework 39
Sprint planning 41
Daily standup 42
Sprint review 42
Sprint retrospective 43
General Scrum/Agile Principles 44
Variability and uncertainty 44
Prediction and adaptation 45
Validated learning 46
Work in progress 47
Progress 48
Performance 49
Scrum Values 51
Commitment and focus 51
Openness 52
Respect 53
Courage 54
Summary of Key Points 55
Discussion Topics 55
4 Agile Planning, Requirements, and Product Backlog 57
Agile Planning Practices 57
Rolling-wave planning 57
Planning strategies 58
Spikes 59
Progressive elaboration 60
Value-based functional decomposition 61
Agile Requirements Practices 61
The role of a business analyst in an agile project 61
“Just barely good enough” 63
Differentiating wants from needs and the “five whys” 63
MoSCoW technique 64
User Personas and Stories 64
User personas 64
User stories 65
Epics 67
Product Backlog 68
What is a product backlog? 68
Product backlog grooming 68
Summary of Key Points 70
Discussion Topics 71
5 Agile Development, Quality, and Testing Practices 73
Agile Software Development Practices 73
Code refactoring 74
Continuous integration 75
Pair programming 75
Test-driven development 76
Extreme programming (XP) 77
Agile Quality Management Practices 78
Key differences in agile quality management practices 78
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CON T E N T S vii
Definition of “done” 78
The role of QA testing in an agile project 79
Agile Testing Practices 80
Concurrent testing 80
Acceptance test driven development 80
Repeatable tests and automated regression testing 81
Value-driven and risk-based testing 81
Summary of Key Points 81
Discussion Topics 83
Part 2 Agile Project Management
6 Time-Boxing, Kanban, and Theory of Constraints 87
The Importance of Flow 89
Time-Boxing 90
Time-boxing advantages 90
Additional time-boxing productivity advantages 90
Kanban Process 91
Push and pull processes 91
What is a Kanban process? 92
Differences between Scrum and Kanban 93
Work-in-process limits in Kanban 94
Kanban boards 95
Theory of Constraints 96
Summary of Key Points 98
Discussion Topics 99
7 Agile Estimation 101
Agile Estimation Overview 101
What’s different about agile estimation? 101
Developing an estimation strategy 103
Management of uncertainty 103
Agile Estimation Practices 104
Levels of estimation 104
What is a story point? 106
How are story points used? 107
What is planning poker? 108
Velocity and Burn-Down/Burn-Up Charts 109
Velocity 109
Burn-down charts 110
Burn-up charts 111
Summary of Key Points 112
Discussion Topics 113
8 Agile Project Management Role 115
Agile Project Management Shifts in Thinking 117
Emphasis on maximizing value versus control 117
Emphasis on empowerment and self-organization 119
Limited emphasis on documentation 120
Managing flow instead of structure 121
Potential Agile Project Management Roles 121
Making agile work at a team level 121
Hybrid agile project role 123
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Enterprise-level implementation 124
Using agile concepts in non–agile projects 127
Agile and PMBOK® 127
The difference between explicit and tacit knowledge 127
Relationship to traditional project management functions 129
Summary of Key Points 137
Discussion Topics 138
9 Agile Communications and Tools 139
Agile Communications Practices 139
Information radiators 139
Face-to-face communications 141
Daily standups 142
Distributed teams 142
Agile Project Management Tools 143
Benefits of agile project management tools 144
Characteristics of enterprise- level agile project management tools 145
Summary of Key Points 148
Discussion Topics 149
10 VersionOne Tool Overview 151
Product/Project Planning 151
Product backlog management 153
Manage business initiatives with epics 155
Group your work items by feature groups or themes 155
Deliver according to business goals 156
Release and Sprint Planning 157
Release planning/sprint planning capabilities 158
Sprint detail planning 158
Sprint Tracking 160
Kanban boards 161
Burn-down charts 162
Summary of Key Points 163
Discussion Topics 163
11 Understanding Agile at a Deeper Level 165
Systems Thinking 165
Influence of Total Quality Management (TQM) 167
Cease dependence on inspection 168
Emphasis on the human aspect of quality 170
The need for cross-functional collaboration and transformation 171
Importance of leadership 173
Ongoing continuous improvement 173
Influence of Lean Manufacturing 174
Customer value 177
Map the value stream 177
Pull 178
Flow 182
Respect for people 186
Perfection 187
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CON T E N T S ix
Principles of Product Development Flow 187
Summary of Key Points 189
Discussion Topics 191
Part 3 Making Agile Work for a Business
12 Scaling Agile to an Enterprise Level 195
Enterprise-Level Agile Challenges 196
Differences in practices 196
Reinterpreting agile manifesto values and principles 197
Enterprise-Level Obstacles to Overcome 199
Collaborative and cross-functional approach 199
Organizational commitment 199
Risk and regulatory constraints 200
Enterprise-Level Implementation Considerations 200
Architectural planning and direction 200
Enterprise-level requirements definition and management 201
Release to production 203
Enterprise-Level Management Practices 204
Scrum-of-scrums approach 204
Project/program management approach 207
The role of a project management office (PMO) 207
Project/product portfolio management 209
Summary of Key Points 210
Discussion Topics 211
13 Adapting an Agile Approach to Fit a Business 213
The Impact of Different Business Environments on Agile 213
Product-oriented companies 214
Technology-enabled businesses 215
Project-oriented businesses 215
Hybrid business model 216
Adapting an agile approach to a business 217
Typical Levels of Management 218
Overall business management level 218
Enterprise product/project portfolio management level 221
Product management level 223
Project management level 223
Corporate Culture and Values 224
The importance of corporate culture and values 224
Value disciplines 226
Summary of Key Points 230
Discussion Topics 231
14 Enterprise-Level Agile Transformations 233
Planning an Agile Transformation 233
Define the goals you want to achieve 233
Becoming agile is a journey, not a destination 234
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Develop a culture that is conducive to agile 235
Manage change 237
Don’t throw the baby out with the bathwater 240
Tools can be very important 241
Adaptive Project Governance Model 242
Executive steering group 244
Project governance group 244
Working group forums 244
Project teams 245
Summary of Key Points 245
Discussion Topics 246
Part 4 Enterprise-Level Agile Frameworks
15 Scaled Agile Framework 251
Team Level 253
Program Level 253
Portfolio Level 253
Program Portfolio Management 254
16 Managed Agile Development Framework 259
Managed Agile Development Overview 260
Macro-level 261
Micro-level 261
Objectives of Managed Agile Development 261
Plan-driven benefits 261
Agile benefits 262
Key differences from a typical waterfall approach 262
Framework Description 264
Project organization and work streams 264
High-level process overview 265
Requirements management approach 270
Project Scheduling Approach 272
Project management approach 273
Communications approach 274
Roles and Responsibilities 275
17 Disciplined Agile Delivery Framework 279
Summary of Enterprise-Level Frameworks 286
Part 5 Case Studies
18 “Not-So-Successful” Case Studies 289
Company A 290
Background 290
The approach 290
What went wrong 290
Overall conclusions 290
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CON T E N T S xi
Company B 292
Background 292
The approach 293
What went wrong 293
Overall conclusions 294
Company C 297
Background 297
The approach 297
What went wrong 297
Overall conclusions 297
19 Case Study—Valpak 303
Background 303
Overview 305
Architectural Kanban 306
Portfolio Kanban 309
Project Management Approach 311
Tools, communication, and reporting 312
Challenges 313
Cultural and organizational challenges 313
Technical challenges 316
Other challenges 316
Key Success Factors 320
Top-down support coupled with bottom-up drive 320
Hiring an independent coach 320
Continued support each and every day 321
Senior management engagement/business ownership 321
Results and Conclusions 322
Lessons Learned 324
Forming projects around teams 324
Planning team capacity and developing a sustainable pace 324
Using sprint reviews and “science fairs” 325
20 Case Study—Harvard Pilgrim Health Care 327
Background 327
Overview 328
Impact of outsourcing and vendor partnering 330
Role of the PMO 331
Project governance 332
Role of tools 334
Project methodology mix 335
Project portfolio management 335
Project Management Approach 336
Project methodology 336
Implementation package development 337
Implementation package refinement 338
Project reporting 338
Contractual relationship with Dell Services 340
Challenges 340
Cultural and organizational challenges 340
Contractual challenges 340
Technical challenges 341
Other challenges 341
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Key Success Factors 341
Conclusions 349
Lessons Learned 350
Enormous culture shift 350
Adapting the methodology to fit the business 350
Release management 350
Assigning projects to teams 351
Architectural Design Planning 351
Estimating project schedules 351
QA testing 351
CIO retrospective 352
21 Case Study—General Dynamics UK 355
Background 355
Overview 356
Requirements prioritization and management approach 356
Contract negotiation and payment terms 358
Planning approach 358
Personnel management 359
Communication 359
Management and leadership approach 360
Project Management Approach 360
DSDM overview 361
DSDM principles 362
Challenges 363
Cultural and organizational challenges 363
Contractual challenges 363
Technical challenges 363
Key Success Factors 365
Conclusions 366
Lessons Learned 367
22 Overall Summary 369
Appendices
Appendix A Additional Reading 375
Appendix B Glossary of Terms 377
Appendix C Example Project/Program Charter Template 387
Appendix D Suggested Course Outline 393
Index 399
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PREFACE
THE PROJECT MANAGEMENT PROFESSION is beginning to go through rapid and profound changes due to
the widespread adoption of agile methodologies. Those changes are likely to dramatically change the
role of project managers in many environments as we have known them and raise the bar for the entire
project management profession.
It is not a simple matter of making a binary choice between a totally plan-driven approach and
totally adaptive or agile approach. There are many alternatives between those extremes, and it takes
a lot of skill to adapt an approach to fit the situation. This book is designed to help project managers
with a traditional, plan-driven project management background understand these challenges and
to develop a more adaptive project management approach for blending traditional project manage-
ment with agile principles and practices in the right proportions to fit a given project and business
environment.
Agile is changing the way we think and work in many industries and application areas. The impact today is most obvious in the area of software and information technology, where an agile approach
is essential to deal with the level of uncertainty in a typical software development project; however,
the rapidly changing and competitive business world we live in today is already beginning to rapidly
expand the influence of agile to many other areas.
This is the third book I’ve written on the subject of agile project management. My primary moti-
vation in all of the books I’ve published in this area has been to help close the gap between the tradi-
tional project management and agile communities. Those two areas have essentially been treated as
separate and independent domains of knowledge with a very limited amount of integration between
the two and some new thinking is badly needed to see both of these areas as complementary to each
other rather than competitive.
If I were to publish this book as an entirely separate and independent book from my two previ-
ous books, it would have either been disjoint or there might have been redundancy with the material
in the two previous books. For that reason, I have decided to merge together some information from
my two previous books into this one book to make it much more comprehensive, well-integrated, and
easy to follow. It is designed to be used as a textbook in a graduate-level Agile Project Management
course and includes a suggested course outline and instructional materials to align with the material
in the book.
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THE IMPACT OF AGILE
I believe that agile is having a profound impact on the project management profession and will cause
us to fundamentally rethink many of the well-established notions of what a project manager is over some period of time. My opinion is that:
◾ Those changes will dramatically impact the role of project managers in many environments and perhaps even eliminate the role of some project managers as we have known them.
◾ It will also raise the bar for the entire project management profession, broaden the definition of what we think of as project management, and require project managers to acquire significant new skills and new ways of thinking.
Some people may see that as unsettling and perhaps even threatening; however, it is very clear
that agile is not a fad, is here to stay, and will bring about some significant changes that we can’t
ignore. I believe that it is critical for project managers and the project management profession, as a
whole, to be proactive and anticipate the most likely impact and adapt accordingly. To me, that means
figuring out how to integrate agile and traditional project management principles and practices to
provide one integrated view of what project management is.
Many project managers are wondering what impact this has on their career path and it can be
confusing because the role of a project manager in an agile environment is not defined. This raises a number of questions including:
◾ What is the role for a project manager in an agile project?
◾ Are traditional project management principles and practices in conflict with agile principles and practices?
◾ How does a typical project manager shape his or her career to move in a more agile direction?
Those are the needs and challenges that this book is intended to address. Learning to become
an agile project manager can be a long and difficult journey, and this book is only a small part of that
journey.
LEARNING OBJECTIVES FOR AN AGILE PROJECT MANAGER
The following is a summary of what I believe are the most important steps in the journey toward
becoming an agile project manager (not necessarily in this order):
1. Develop new ways of thinking and begin to see agile principles and practices in a new light as
complementary rather than competitive to traditional project management practices.
2. Gain an understanding of the fundamentals of agile practices and learn the principles behind
the agile practices at a deeper level in order to understand why they make sense and how they
can be adapted as necessary to fit a given situation.
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P R E FAC E xv
3. Learn how to go beyond the traditional notion of plan-driven project management and develop
an adaptive approach to project management that blends both agile and traditional project man-
agement principles and practices in the right proportions to fit a given project and business
environment.
4. Understand the potential roles that an agile project manager can play and begin to reshape
project management skills around those roles.
5. Learn some of the challenges of scaling agile to an enterprise level and develop experience in applying these concepts in large, complex, enterprise-level environments.
HOW THIS BOOK IS ORGANIZED
Agile project management is an art that will take time for anyone to develop and master. There’s a
concept from martial arts called shu-ha-ri that is very appropriate here. It outlines the stages of pro- ficiency someone goes through to develop mastery of martial arts techniques. The same concept can
be applied to agile project management:
◾ “Shu”: In the “shu” stage, the student learns to do things more-or-less mechanically, “by the book,” without significantly deviating from the accepted rules and practices and without improvising any
new techniques. This stage is equivalent to a new inexperienced project manager following PMBOK
or other accepted practices “by the book” without necessarily adapting those practices to fit the
situation.
◾ “Ha”: In the “ha” stage, the student begins to understand the principles at a deeper level and learns how to improvise and break free from rigidly accepted practices, but it’s important to
go through the “shu” stage and gain mastery of the foundational principles before you start
improvising—improvisation without knowledge is just amateurish experimentation.
◾ “Ri”: Finally, in the “ri” stage, the student gets to the highest level of mastery and is able to develop his/her own principles and practices as necessary.
Many project managers may think that they are already at a very high level of mastery based on
their knowledge of PMBOK and other well-accepted traditional project management practices, but
agile changes that dramatically and raises the bar significantly.
The way the book is organized follows the shu-ha-ri approach to learning:
◾ The initial sections of the book start out with a very basic understanding of the “mechanics” of agile and learning how to do it “by the book.” That is equivalent to the “shu” level of training.
◾ The book will go deeper into the principles behind agile and why they make sense. It is essential to understand the principles at a deeper level before moving on to the “ha” level and know how to
customize an approach to fit a given situation.
◾ The final goal is to move to the master level or “ri” level where you will learn to go beyond current ways of implementing both agile and plan-driven approaches and learn how to blend them together
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as needed to fit a given project and business environment. That goal is somewhat beyond the scope
of this book and will only come from actual practice in implementing these ideas in real world situ-
ations; however, it is hoped that the information in this book and the case studies that are included
will help project managers move rapidly in that direction.
Part 1 – Fundamentals of agile The first step in learning to become an agile project manager is to learn the fundamentals of agile,
which includes not only the mechanics of how an agile project based on Scrum works, but also under-
standing the principles behind it at a deeper level so that you can go beyond just implementing it by
the book.
Part 2 – agile project management Agile is causing us to broaden our vision of what a project manager is and that will have a dramatic impact on the potential roles that a project manager can play in an agile project. In fact, the role of a
project manager at a team level in a typical agile/Scrum project is undefined. That will cause us to
rethink many of the things we have taken for granted about project management for a long time to
develop a broader vision of what an agile project manager is.
Part 3 – Making agile work for a business There are many precedents for successful implementation of agile principles and practices at a
project team level; however, extending the agile principles and practices to large-scale enterprise
implementations and integrating with a business environment can be very difficult and introduces a
number of new challenges, which include:
◾ Large, complex projects that are commonly found at an enterprise level may require some reinter- pretation and adaptation of agile principles and practices as well as blending those principles and
practices with traditional, plan-driven principles and practices in the right proportions.
◾ Integrating agile principles and practices with higher levels of management typically found at an enterprise level, such as project portfolio management and overall business management can be
difficult. However, if an agile implementation is limited to a development process only and does not
address integration with these higher-level processes it is not likely to be effective and may result in
failure.
◾ This section of the book is intended to address these topics and provide an understanding of the key considerations that need to be addressed for scaling an agile approach to an enterprise level, inte-
grating it with a business environment, and planning and implementing an enterprise-level agile
transformation.
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Part 4 – Enterprise-level agile frameworks Putting together a complete, top-to-bottom, enterprise-level agile solution can be a very challenging
task, especially when some of the pieces are not designed to fit together. To simplify the design of
an enterprise-level agile implementation, it is useful to have some predefined frameworks that can
be modified to fit a given business environment, rather than having to start from scratch to design
an overall management approach. Three frameworks are discussed in this section: the Scaled Agile
Framework (SAFe) (Dean Leffingwell), Managed Agile Development framework (Chuck Cobb), and the
Disciplined Agile Delivery framework (Scott Ambler).
Part 5 – Case studies In any book of this nature, it’s always useful to go beyond theory and concepts and show how com-
panies have actually put these ideas into practice in the real world. Of course, there is no canned
approach that works for all companies—each of these case studies is different and shows how a differ-
ent approach may be needed in different situations. It also includes a chapter on “Not-So-Successful”
case studies, which shows some of the problems that can develop in an agile implementation.
Part 6 – Appendices The appendices to the book include additional supplementary information:
◾ Additional Reading List
◾ Glossary of Terms
◾ Example Project/Program Charter
◾ Suggested Course Outline for a graduate-level course to accompany this book
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ACKNOWLEDGMENTS
I USED A VERY AGILE APPROACH for writing this book as well as my previous books. It was a team
effort of a number of people who worked with me collaboratively as the book was being written to
provide feedback and inputs. I particularly want to thank the following people for their contributions
to the book:
◾ Erik Gottesman, director general management at Sapient—Erik is a significant thought leader in this area. He played a huge role in helping me develop my two previous books on agile project manage-
ment and provided some good advice and input on this book as well.
◾ Dr. Michael Hurst, PMO director at Harvard Pilgrim Health Care—Michael has played a significant role in providing input and advice for both this book and my last book and he also played a key role in
providing a case study on Harvard Pilgrim Health Care that is included in this book.
◾ Andrew Bone, IT program/PMO director—Andrew did a thorough review of the entire book, provided a number of good comments and inputs, and also sponsored a presentation on the book with the Long
Island, New York, PMI Chapter.
◾ Liza Wood, senior production manager at Warner Bros. Games—Liza also did a thorough review of the entire book on behalf of the PMI Agile Community of Practice and provided a very large number
of excellent comments.
◾ Several companies generously shared case studies with the results of successful agile implementations:
◾ Michael Hurst, director PMO, Harvard Pilgrim Health Care—Michael and Harvard Pilgrim shared the results of a very large and successful enterprise-level agile transformation effort of more than
200 projects.
◾ Stephanie Stewart, director of agile leadership at Valpak—Stephanie and Valpak shared the results of an enterprise-level implementation of the Scaled Agile Framework at Valpak.
◾ Nigel Edwards, program manager at General Dynamics, UK—Nigel shared the results of a very large and complex, agile fixed price government contracting effort.
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xx AC K NOW L E D GM E N T S
I would like to also thank the following individuals who took the time to review an early draft of
this book and provided very helpful feedback, comments, and suggestions:
Tanvir Ahmed, PMP, CSM,PSM Sr. consultant—Agile process
improvement and implementation
Philadelphia Water
Department
Gopi Aitham, PMP, CSM, ITIL, SSGB Learner, educator, & entrepreneur
Chris Chan Supervising consultant, enterprise
agile coach
Object Consulting
David G Peterson, PMP Consultant
Czeslaw Szubert, PMP Program manager AMD
Kevin Wegryn, PMP, PfMP Vice president
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1 Introduction to AgileProject Management OVER THE PAST 10 TO 15 YEARS, there has been a rapid and dramatic adoption of agile methodologies:
1. Project Management Institute (PMI)® studies concluded that from 2008 to 2013, the use of
agile practices tripled.1
2. According to a 2013 survey conducted by VersionOne:2
◾ 88% of the respondents say that their organizations are practicing agile development, up from 84% in 2012 and 80% in 2011.
◾ Over half of the respondents (52%) are using agile software to manage the majority of their projects.
◾ 88% say that they are at least “knowledgeable” about agile software development techniques, up 7% from the previous year.
3. This trend has been going on for some time. As early as 2007, a Forrester survey reported:3
◾ “26% are already using agile and an additional 42% are aware.” ◾ “Adoption of agile increased 56% from 17% in 2006, to 26% in 2007.” ◾ “Awareness increased 45% from 29% in 2006, to 42% in 2007.”
These statistics indicate that agile is not a fad, it is having a significant impact on the way
projects are managed, and it’s definitely here to stay. This trend has a significant impact on the career
direction of project managers who have come from a traditional, plan-driven project management
background since there is no formal role for a project manager at the team level in an agile project.
1“Agile Project Management,” Project Management Institute, 2014, http://learning.pmi.org/course-detail.php?id= 2563 2“2013 State of Agile(TM) Survey,” VersionOne, Inc., 2014, http://stateofagile.versionone.com/ 3Rally Blogs, “Agile Adoption Rates—So What and Why Do I Care?” posted by Ryan Martens, March 6, 2008, www.rallydev.com/community/agile-blog/agile-adoption-rates-%E2%80%93-so-what-and-why-do-i-care.