References
Most helpful resource will be Chapter 11 pages 275-286 and Chapter 1 pages 15-21 from book “Web Analytics an Hour a Day” by Avinash Kaushik. Attached the chapters as a pdf file.
Also, following readings will be helpful.
https://support.google.com/analytics/topic/1068215?hl=en&ref_topic=1727147
https://econsultancy.com/google-analytics-custom-dashboards/
https://www.kaushik.net/avinash/difference-web-reporting-web-analysis/
https://www.kaushik.net/avinash/the-action-dashboard-an-alternative-to-crappy-dashboards/
https://www.kaushik.net/avinash/five-rules-for-high-impact-web-analytics-dashboards/
https://www.kaushik.net/avinash/trinity-a-mindset-strategic-approach/
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