Tucker company case study analysis

Please see attached for the case.

Case Study:Teams will be provided with a specific case study and will be required to analyze the problem, present their thought process and make a decision. The report is expected to be a short 2-3 page report. One submission per team.

DRAFT TUCKER COMPANY WORLDWIDE: DELIVERING VALUE IN LOGISTICS SERVICES Neha Mittal, Roman Szewczuk, and Subodha Kumar wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Version: 2019-02-01 Mike Mellencamp, carrier sales manager at Tucker Company Worldwide Inc. (TCW), a privately owned third-party logistics (3PL) company based in Haddonfield, New Jersey, could feel the determination and toughness in the voice of the company’s president and chief operating officer (COO), Jim Tucker: “Mike, it is not just about being cheap, fast, and easy,” Tucker said. “We must provide the right and the best service to our customer.” Mellencamp was working on a bid to provide logistics support to Bell Oil, a refinery based in Reading, Pennsylvania. Winning this contract would enable TCW to establish itself as a regional leader in the 3PL industry. As Mellencamp walked out of Tucker’s office, he realized that preparing the bid would not be as straightforward as he had thought it would be. The proposal would need to effectively showcase TCW’s value, address all practical transport options, and remain consistent with the company’s core practice. Above all, Mellencamp had only that day, Friday, June 1, 2018, to bring it all together. HISTORY OF TUCKER COMPANY WORLDWIDE Tucker Company Worldwide, a third-generation, family-held corporation, was founded in 1961 by Jacob Tucker. The company provided logistical services to shippers and their customers, helping companies efficiently execute freight hand-offs; saving them time; and eliminating the hassles of paperwork, billing, audits, training, staffing, and optimization. It acted as an intermediary both between shippers and receivers and between shippers and carriers. Through its market knowledge and subject expertise, it often helped its clients open new market opportunities, receive volume discounts, lower overhead costs, and achieve timely service. After Jacob’s sudden death, his son, Bill Tucker, took over the business.