Twitter's organizational culture most resembles a

.i have provided the references too. no need to explain ashridge sence of mission model . you have to analyse the case study given in the attachment using ashredge model. i need an introduction and conclusion with references. no plagarithm is allowed. also complete the 2nd question in partA.both the questions should be having same introduction Assessment – Coursework This graded assessment accounts for 100% of your final grade and comprises two separate assessment exercises: Part A & Part B which are both weighted equally at 50% of your final grade. Part A In Part A, we assess learning outcomes related to topics 1, 2, 3, 7 & 10 by providing you with case study information on the leadership and strategic development processes which operate within the innovative context at Twitter. The purpose of this brief is to provide you: • Details of the coursework assessment: background to the case and questions Information on presentation and submission date. • Guidelines to assist you in answering the questions • The assessment marking criteria and feedback sheet for Part A. Case Study Background & Questions Read carefully the case evidence on Twitter which is contained in the following four sources: 1. Mark, K. & Parker, S. (2011) Twitter extracted from: Ireland, R.D., Hoskisson, R. E., & Hitt, M.A. (2013) The Management of Strategy: Concepts and Cases, 10th International Edition, South-Western, Cengage Learning, pages 371-377 2. Twitter (2013) Annual Report 2013, Twitter, Inc. 3. Twitter (2014) Annual Report 2014, Twitter, Inc. 4. Twitter (2016) Annual Report 2015, Twitter, Inc. Each source covers a distinct period of Twitter’s strategic development from start-up, to stock market listing (IPO), to growth within the internet information provider industry. • Source 1 provides a case analysis of Twitter’s strategic development at startup (2006-2011). 1 • Source 2 reports on Twitter’s strategic position having achieved an initial public offering (IPO) in 2013. • Source 3 reports on Twitter’s current growth directions and future strategic choices in 2014. Source 4 reports on Twitter’s current strategic position and outlines the current risks related to Twitter and their industry in 2015-2016. • All sources provide insights into the leadership, strategy and innovation practices within Twitter. Source 1 critiques Twitter’s origins, current business model and future strategic choices, whereas sources 2 and 3 provide a corporate account on Twitter’s mission, values, along with the content and direction of their previous strategy. Source 4 provides a corporate account on Twitter’s current strategic position and warns of the risks the business currently faces. Your analysis of the Twitter Annual Reports should therefore be particularly critical in order to answer the below questions. Part A of your coursework assessment requires you to answer two questions: Questions 1. Using the Ashridge Sense of Mission Model analyse the case evidence to interpret whether Twitter’s strategy show signs of a weak or strong sense of mission. 2. Using relevant strategic decision making theory, analyse Twitter’s existing strategic decisions to interpret if Twitter have pursued a deliberate or emergent strategy. In your answer, discuss to what extent you believe Twitter have built and sustained a long-term competitive advantage. Both questions are equally weighed and you should review how grading is allocated in the Coursework Feedback Sheet. Presentation and Submission Date The assessment in Part A is a case analysis and you should note that case analysis is not a conceptual explanation or discussion but the application of concepts and frameworks to interpret the case information, analyse key events and statements, and reach evaluative judgements. The concepts and frameworks are covered in the workshops and prescribed reading and the guidance below gives you a few pointers on how you need to use this knowledge to answer the questions. In developing your analysis and arguments, you should use supporting evidence from the information contained in the case studies.and conclusion but make theory into two parts along with references.i need the references at the end of the cource work.i need it on 26th of this april .