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Uncp qualtrics

15/12/2020 Client: saad24vbs Deadline: 2 Day

Alto_Project


1


Marketing Research Dr. Altobello


1


Overview of Project  You will create your own survey for a company.


 You don’t have to work for the company or even get permission from the company, but you will be surveying CUSTOMERS of this company


 Everyone must use Qualtrics  Collect data from the target market (at least 40


respondents)  Download the data into excel & analyze the data  Make marketing recommendations in a written


report


Alto_Project


2


Broken up into multiple parts Part # Description Due date


1 • Choose the company • Identify the target market for the company (ie, who will be the


respondents completing the survey?) • Type up at least 10 questions (5 categorical and 5 metric) plus


the response options and how they will be coded (similar to the survey on Pages 258-259 of textbook)


10/7


2 • Create survey questions addressing those marketing concerns in Qualtrics;


• SHARE the survey with Dr. A • Once you get “clearance” on your survey, you will collect data by


sending out the online URL survey link to people who are in the company’s target audience


10/28


3 Data collection must be complete and you must submit the data file in XL Data analyst to Dr. A.


11/18


4 Analyze the data and write the paper (see paper requirements) 12/2


Qualtrics  Qualtrics: Log in using UNCP info


 https://www.uncp.edu/resources/institutional-research/surveys- assessment/qualtrics/qualtrics-log (scroll to bottom to log in using your UNCP credentials


 “+ Create Project”  Qualtrics Youtube page:


https://www.youtube.com/user/QualtricsSoftware  If you want a great videos from another marketing


research professor: https://www.youtube.com/watch?v=xkSUKTdD1Hs


 Must “share” your survey with me by sharing with “Suzanne.Altobello@uncp.edu”


Alto_Project


3


Paper requirements  Title Page (with student name, class name, & professor name on it)  Table of Contents (number all pages)  Executive Summary (1 page)  Introduction (summary of the CLIENT/PROJECT, the project objectives & research


problems)  Method (brief description of the online survey)  Results


 Demographics  Measures of central tendency/Frequencies/histograms (Summarize; Ch 11)  At least 4 hypothesis test about percents or averages (Generalize; Ch. 12)  At least 2 independent t-tests (Compare, 2 group; Ch. 13)  At least 1 dependent t-test (Compare, 2 variable; Ch. 13)  At least 2 crosstabulations and/or correlations (Relate; Ch. 14)


 Conclusions and Recommendations  MUST HAVE AT LEAST 10 recommendations!


 Appendices  Copy of survey/codebook, statistical analyses/output (edited)


 Bibliography

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