Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Under armour global strategy

25/03/2021 Client: saad24vbs Deadline: 3 days

Current Financial Performance

18.1% increase net revenue over 2008, US$856,411,000

.71% decrease in gross margin in 2009 (attributed to liquidation of shoe inventory)

78% market share in the performance apparel clothing segment (UA created the segment)

94% of revenue generated from Canadian and domestic markets

Sports apparel industry down 4.3% as a whole due to recession

Strategic Position

Brand Mission:

“To make all athletes better through passion, science and the relentless pursuit of innovation.”

Objectives

Launch and establish a running shoe line to capture some of the $5 billion running shoe segment, and at least 3% of the $31 billion international branded footwear market

Strategies

Keep retail pricing aligned with competitors in apparel and foot wear

Policies

Strategic Managers

Board of Directors

8 Person Board of Directors including:

Kevin A. Plank, Chairman of the Board of Directors

Top Management

Kevin A. Plank, President & CEO

Wayne A. Marino, COO; Brad Dickerson, CFO

Henry B. Stafford, Senior VP of Apparel

Gene McCarthy, Senior VP of Footwear

Dan J. Sawall, VP of Retail

John S. Rogers, VP/General Manager of E-Commerce

J. Scott Plank, Executive VP Domestic and Global Business Development

External Environment

Natural Environment

Societal Environment

Sports apparel market is highly correlated to disposable income, recession had an industry wide negative net effect to revenues, recession ending

Primary target consumers for Under Armour are 15 to 25 year-old males. However recent trends show increases in female and older age segment of the sporting apparel and gear market

Task Environment

Rivalry

Though Under Armour controls 78% of market share in performance sports apparel, rivalry is intense because the market is fragmented by Nike, Addidas and Champion who are large competitors.

The switching cost is fairly low at consumer and retail level with all major competitors already controlling shelf space at retail and the relatively low cost to consumers for purchasing the sports apparel.

Manufacturing is outsourced by all competitors eliminating drastic differences in product or product manufacturing quality.

Brand identity is a big factor in rivalry as some people favor brands and the product is branded. Under Armour established the segment of apparel, but Nike has much larger brand equity.

Performance sports apparel is an under-developed segment globally

Under Armour wants to be a competitor in the larger, more competitive branded footwear segment worth $31 billion annually

Threat of Substitutes

Under Armour and its largest competitors have brand equity to create price inelasticity. Consumers prefer and place value on Under Armour brand. There are substitutes for the performance sports apparel products, but none offer the same benefits of temperature control, and weight advantage.

Buyer Power

Buyer Power is of little significance to the overall sale of goods because individual consumers do not form large centralized buying groups. Retailers may play a part through exclusivity agreements, but consumers dictate different brands due to brand preference at retail as well. Buying Power exerted by large organizations like the NFL, MLB, or NCAA, can create a shift in the balance of advertising power by shifting consumer brand preference (co-branding).

Supplier Power

Supplier power can be exerted by suppliers of Under Armour. Performance sports apparel brands all outsource the manufacturing of their products. The sporting apparel and gear industry seems to work on outsourcing of manufacturing.

Threats of New Entrants

Outsourcing of manufacturing allows for any existing sports brand to enter the segment of performance sports apparel. Outsourcing of athletic branded footwear also makes entry into the branded footwear segment relatively simple for a large product brand. All trade barriers and agreements affect major sports brands the same in regards to importing outsourced manufactured goods. Entry by new companies would be more difficult because of the time needed and capital for advertising to develop a consumer brand.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Calculation Master
Isabella K.
High Quality Assignments
Instant Assignment Writer
Academic Mentor
Professor Smith
Writer Writer Name Offer Chat
Calculation Master

ONLINE

Calculation Master

I have read and understood all your initial requirements, and I am very professional in this task.

$64 Chat With Writer
Isabella K.

ONLINE

Isabella K.

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$38 Chat With Writer
High Quality Assignments

ONLINE

High Quality Assignments

I have read and understood all your initial requirements, and I am very professional in this task.

$27 Chat With Writer
Instant Assignment Writer

ONLINE

Instant Assignment Writer

I have read and understood all your initial requirements, and I am very professional in this task.

$19 Chat With Writer
Academic Mentor

ONLINE

Academic Mentor

I have read your project details. I can do this within your deadline.

$16 Chat With Writer
Professor Smith

ONLINE

Professor Smith

I have read your project details. I can do this within your deadline.

$56 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Please write 300 words essay Conduct your own social engineering experiments. - Deadlock detection algorithm source code c - Their eyes were watching god chapter 16 - Money and the prices in the long run and open economies - Translink dungannon to belfast - Research Paper - The curious incident of the dog in the nighttime quotes - First second and third ionization energies - Hy dairies case study solution - Seven domains of typical it infrastructure - Impaired gas exchange subjective data - Good book project ideas - Teens and technology share a future - Freakonomics questions and answers chapter 1 - Mary warren quotes in the crucible - The proformas are dynamic financial statements that recalculate based on your decisions. - Informative speech topics about disney world - Ec0 110 aSSIGNMENT - Henry jekyll's full statement of the case - Snap on solus ultra - Wollongong council clean up - different roles within an agency. - Usmle step 3 preparation tips - Evaluative questions reading comprehension - Assignment - What does the box in a box plot represent - Air pressure is measured in what - Importance of partnership working with other professionals - Projects involve ____ project management process groups. - Tt girl i needa talk to you lyrics - Dermalastyl review - Coke vs diet coke density - Average room rate formula in hotel - Addressing selection criteria examples government job - Rspca perfect match form - Http www assessform edu au - Park road surgery guiseley - Planet fitness cost per month - Castor oil for tumors - A cheese glut is overtaking america - The retained earnings statement shows - Cyclic code generator polynomial example - Haghill park primary school - Sky chefs inc prepares in flight meals 4000 - _____ are important because they help to ensure data integrity - Nfa to dfa c++ program - Pca 2 55 tcl eco - 400 word discussion - Engineering Quarter Project - Discussion - Steward leadership - Santa is his name o - How painful was foot binding - Discussion 1 – Setting the Stage for Success - Tutorial 3 case problem 1 html - Palamon capital partners case study - Long-term and short-term problems - Assignment 7 - Lahore american school address - Macroeconomic factors that influence interest rates - 8085 microprocessor programs with flowchart pdf - Beyond the beautiful forevers chapter summary - Maggie's earth adventures games - What are the five types of governmental funds - Paper – Construction Technology - Teacher aide relief work - Adelaide to tailem bend bus - Assignment - Penn foster written communication exam answers - Www professor garfield com - Economics Question - Data sheet nesa physics - Surah lower gwynedd township pa - Antimony arsenic aluminum selenium lyrics - Lego group strategic analysis review - Tudor houses for kids - Target power bank - Classification lab answer key - What does gtu mean - Solarwinds sftp server certificate - Bsbcmm101 apply basic communication skills - Camping in bunyip state park - Week 2 - Least squares regression line jmp - Benchmark patient's spiritual needs case analysis - Supertech institute of computer sciences - Birmingham and district chess league - Love is easy chords - Ensuring Future Success: Reference Guide-Online - Reflective Journal - Diameter of table tennis ball - Gamma medical stock trades at a share - The atlanta child murders forensic evidence - Flannery o connor revelation sparknotes - Touch of pink mary kay - Chemistry - Bacteria protists and fungi worksheet answers - Investment analysis assignment - Networking courses for beginners pdf - Duolingo korean basics 1