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Strategic Management Under Armour
Need to fill the 4 worksheets and make a report for that according to case no outside material.
the case study is in the new doc folder attached along with it
WORKSHEET 3
STRATEGIC GROUP MAP OF KEY COMPETITORS
EXTERNAL ENVIRONMENT
High
Y-Variable: ____________________________
Low
High
Low
X-Variable: ____________________________
Procedures:
1. Identify competitive characteristics that differentiate firms in the industry.
2. Plot the firms on the two-variable map using the differentiating characteristics.
3. Assign firms with similar characteristics to the same strategic group.
4. Draw circles around each strategic group, making circles proportional to group’s share of industry sales revenue.
ASSESSMENT OF RIVALS’ COMPETITIVE MARKET POSITIONS:
Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 74-77).
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