a) 3 issues+ 3 justification & recommendation (including implementation; can cover more than one issue) (2-3 pages)
b) Five force analysis (Weak/Moderate/Strong) (1-2 page)
Threat of New Entrants
Competition from Substitutes
Buyer Power
Supplier Power
Rivalry
c) Weighted Competitor Strength Analysis (+ takeaway) (1page)
d) Financial Analysis (choose 2 from each category: profitability – gross profit margin, operating profit margin, net return on total assets, ROE; liquidity – current ratio, working capital; leverage – total debt to assets, debt to equity, times interest earned; activity (if appropriate) – days of inventory, inventory turnover) Describe/calculate/discuss last three years. Show all of your work. What is the takeaway for each plus the company as a whole? (1-2 pages)
Please don't copy anything. They are tough on checking similarity.