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EXAMPLE OF VRIO ANALYSIS OF RESOURCE STRENGTHS AND WEAKNESSES
Inventory of Resources Strengths and Weaknesses Valuable Rare Costly to Imitate Exploitable by the Organization justification for VRIO ratings Weakness or Strength Type
S1: $50 Billion in cash (cite source) Yes Yes Yes Yes your justification for VRIO ratings for S1 sustainable distinctive strength
S2: Strong skills in advertising (cite source) Yes No - Yes your justification for VRIO ratings for S2 Strength
S3: Ability to innovate new computer devices that have high customer demand (cite source) Yes Yes No Yes your justification for VRIO ratings for S3 distinctive strength
S4-S20 your justification for VRIO ratings for S4-S20 your characterization of the Strength type
W1: No significant presence in China (cite source) No - - - your justification for VRIO ratings for W1 Weakness
W2: High manufacturing costs (cite source) No - - - your justification for VRIO ratings for W2 Weakness
W3: strong in-house R&D team Yes Yes Yes No your justification for VRIO ratings for W3 Weakness
W4-W10 No - - - your justification for VRIO ratings for W4-W10 Weakness
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