A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

The case study must include these components:

A total of 10–12 pages of text plus the exhibits

Cover page (must include the company name, your group name, a list of the active team members, the date of submission, and a references page; the document must follow current APA guidelines.)

1.Executive Summary

2.Existing mission, objectives, and strategies

3.A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these 9 components:

Customers: Who are the firm’s customers?

Products or services: What are the firm’s major products or services?

Markets: Geographically, where does the firm compete?

Technology: Is the firm technologically current?

Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

Self-concept: What is the firm’s distinctive competence or major competitive advantage?

Concern for public image: Is the firm responsive to social, community, and environmental concerns?

Concern for employees: Are employees a valuable asset of the firm?

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