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America is a country of countless entrepreneurs, some more successful than others, but many who have strived to live the proverbial “American dream.” Ray Kroc is an extraordinary example of an entrepreneur who indeed lived the “American dream.” Kroc built McDonald’s Corporation into one of the most successful and most popular companies in the history of the United States. His legacy and actions have had a dramatic influence on hospitality professionals and others around the world and as such, he is trulyan industry pioneer.Ray Kroc, The Early YearsRaymond A. Kroc was born on October 5, 1902 in Oak Park, Illinois and grew up in a working class family in the suburbs of Chicago. At the age of four, his father took him to a phrenologist who said that thechild would work in the fast food industry, doubtless not comprehending the magnitude of this prediction. By the time he was fifteen, Kroc dropped out of high school and lied about his age to join the Red Cross as an ambulance driver. Before leaving foroverseas, however, the war ended. He then found his first job as a piano player, using the skills his mother had drilled into him. A few years later in 1922, he began working as a salesman for Lily Tulip Cup Company. He worked hard selling cups by day and playing the piano by night. That same year, at twenty years old, he married his first wife Ethel. About 15 years later in 1937, Kroc began selling milk-shake mixers and did so for the next seventeen years. He was so fascinated with the multi-mixer machine, he obtained exclusive rights to it and sold it across the nation.
As a product of the country’s Great Depression, Kroc developed his strong work ethic in the early years of his life. He learned the importance of seizing opportunity and establishing relationships early in his life. Kroc was also able to gather insight about the food service industry while selling products to those in the industry. Ray Kroc’s perseverance in the beginning years of his life and the experience that he gained duringthis time proved to be beneficial as time progressed.Ray Kroc, The FounderRay Kroc is credited with making McDonald’s a brand name that is recognized throughout the world. It all began in 1954 when, at the age of 52, Kroc started what would become oneof the largest fast-food franchisees in the world. McDonald’s Corporation continued to expand and flourish even after its founder and Senior Chairman died in January of 1984. Kroc began his success story while still working as a milk-shake machine salesman. He traveled to San Berdanino, California after hearing much about a nine-menu restaurant that was one of his biggest customers. Maurice and Richard McDonald, two brothers, ran a successful drive-in restaurant that used Kroc’s Prince Castle Multimixers. The McDonald brothers bought at least eight mixers for use in their small burger joint, far more than the two that most successful food establishments purchased and used. Kroc was intrigued by the small but tremendously busy operation. Due to his knowledge of the food service industry and his entrepreneurial spirit and vision, he was immediately determined to become involved with this relatively new concept. Kroc’s