Us and them questions and answers

Summery Question And An Advertisement Essay

First thing !

http://www.npr.org/programs/morning/features/2004/jun/sedaris/usandthem.html

That’s the link for store!!

· And these are the questions she wants!!

·

· Do you identify with the writer's experience? How?

· Do you find it impossible to identify with? Why?

· Does it remind you of some related issue that's worth considering?

· Had you thought of that point similarly or differently before you read?

· Do you agree with a conclusion the writer draws? Why? On what basis?

· Do you disagree with a conclusion the writer draws? Why? On what basis?

· Do you see the experiences described differently from your perspective?

· What points did the author NOT make that perhaps he or she should have?

And the author thing is Advertisement Analysis Essay
· 3-4 pages in length (which is 750 to 1,000 words)

· in MLA format

Introduction to the Advertisement Analysis Essay
https://angel.sinclair.edu/AngelUploads/Content/14_FA_ENG_1101_B04/_assoc/DEAB94442D1F40918C531E71E5830B46/People_FeedingAmericaAD.jpgThe advertisement analysis essay gives you an opportunity to think about the many advertisements that pass before our eyes every day.

Your goal for this assignment is to find something to say about one or more high-information advertisements, break them down into parts and consider their effectiveness and how you can relate, or not, to the subjects in the advertisement. Chapter 7 in our textbook provides guidance for writing analyses based on print texts, but you might also consider looking at Chapter 52, which includes information on analyzing print, spoken, and electronic texts.

Objectives
The overall objective of this course and, more specifically, this assignment is to empower you to read deeply and find meaning, to experience writing as a way of thinking and producing new knowledge, and to think critically about what you are reading and writing. After completing the learning activities for this topic, you will be able to:

· Think critically about an advertisement and present your ideas in a meaningful way to an audience.

· Use invention strategies to develop a final draft through a series of rough drafts.

· Perform deep revision on drafts – not merely surface edits.

· Generate a controlling idea, support it with convincing evidence, and arrange the evidence so that it is logical, coherent, and persuasive.

· Collaborate to improve a piece of writing.

1. Choose your advertisements from the required web sites.
For those of us who are inundated with advertisements, it can be easy to ignore them. However, some ads may stand out in your mind. Perhaps you remember an advertisement that is particularly shocking, funny, memorable, or noteworthy. But how does it work? Besides simple entertainment value, what kind of statement is it making? If you don't remember any ads that would make for an interesting paper, don't worry: there are plenty of places on the Internet that contain them, and a simple search will likely reveal an advertisement that piques your interest.

When you make your choice, consider that your paper is primarily about what you observe in the advertisement itself. In other words, the more elements you can see in the advertisement, the easier it will be to write about.

Youtube

Youtube contains video advertisements of almost every conceivable type of product.

Adbusters

This site analyzes consumer culture with an anti-consumerist perspective and provides spoof advertisements.

Advertising Educational Foundation (Clio Awards)

According to its mission statement, the purpose of the Advertising Educational Foundation is "to enrich the understanding of advertising and its role in culture, society and the economy."

https://angel.sinclair.edu/AngelUploads/Content/14_FA_ENG_1101_B04/_assoc/E3533ECE0FF94B1A8391052C03D7151B/images/Rule_brown_gradient.png

2. Prewriting
Complete the prewriting sheet. Instructions are found in the file.

Link to prewriting sheet (pdf)

Answer the following prewriting questions after you’ve completed your prewriting sheet. Some questions may be more fruitful than others as you narrow to a thesis, the main point you will make in your essay. Your final thesis (and essay) will primarily inform and analyze rather than evaluate.

Message/Image Quality

· What is the chief message viewers may think based on the advertisement?

· What is the emotional impact of the advertisement? In other words, what may viewers feel?

· Why do you think this advertisement would persuade consumers to purchase the product?

Identification/Human Experience

While the essay is not to focus on your life experience, considering how you relate/identify with the subject(s) may help refine a working thesis.

· How is your life experience different from the advertisement?

· In what ways can you (possibly) relate to the advertisement?

· How does this advertisement appeal to your sense of desire?

· In which culture(s) would the advertisement be effective? Where would it not?

· What commentary is the advertisement making about society?

https://angel.sinclair.edu/AngelUploads/Content/14_FA_ENG_1101_B04/_assoc/E3533ECE0FF94B1A8391052C03D7151B/images/Rule_brown_gradient.png

3. Drafting
Instructions:

· Assert a thesis. In one or two sentences, explain your overall analysis of the images portrayed in your ad. Your thesis may also forecast the main points you want to make about the ad.

· Describe the ads. Describe the textual and visual elements of the ads in detail, so that people reading your paper can picture the ads in their minds even if they do not have access to the printed ads.

· Analyze the ads. Provide a series of well-developed paragraphs in which you discuss the images that your ads portray. Analyze the visual and verbal elements of the ads, and show how one ad complements the other. Be sure to give examples from the ads to illustrate what you say.

What argument is the ad making? How does the ad appeal to its audience?

Considering your completed prewriting sheet and your answers to the above questions, what ideas are present in multiple places? Sometimes one clear topic emerges. If not, list topics related to your advertisement like cleanliness, fashion, community, home, parents’ love for children, care giving, physical attractiveness, wealth, etc.

What does the advertisement seem to “say” about the topics from your list? For example, from the sample picture, “The advertisement for X says Y.” This list of topics and thoughts about them are potential thesisstatements.

Then outline possible body paragraph topics to support your best thesis. These topics may align closely to your prewriting sheet. Flesh out this outline as you draft body paragraphs.

Your introduction should begin with an introductory ‘hook’ (this is a good place to use personal experience) to add interest; next, it should introduce the company, product, or other pertinent information, and briefly describe the advertisement and context (not necessarily in that order) and transition to your thesis.

Your conclusion should develop final reflections about topics raised in your paper. This is another good place to include personal experience.

https://angel.sinclair.edu/AngelUploads/Content/14_FA_ENG_1101_B04/_assoc/E3533ECE0FF94B1A8391052C03D7151B/images/Rule_brown_gradient.png

4. Source Use
Your advertisements may raise questions, especially if they make some kind of cultural or historical references. However, finding the answers does not mean you need to cite the source necessarily. A general rule of thumb is that if you’re referring to information available in multiple sources, it’s considered common knowledge and you do not need to cite it.

General cultural and historical information is common knowledge, but if you want to quote more specific information, -- such as expert opinion or exact numbers -- then you’d need to cite your source. Know that you are not required to use sources beyond the advertisement and using sources in a way that you’d have to cite may sidetrack you from your chief goal of advertisement analysis. Not filling in your own gaps of common knowledge, however, may weaken your paper (like not knowing a specific cultural reference, for example). So learn a little something along the way, but don’t turn an advertisement analysis into a research paper.

MLA Format

You will need to cite the advertisement on a separate works cited page. Your text provides examples for three common sources: advertisements, videos, and JPEG (picture) files:

For an advertisement on the web:

Product or Company. Advertisement. Title of Periodical. Sponsoring institution, Date or Volume.Issue (Year): Page.

Web. Date accessed.

For example:

Rolex. Advertisement. Newsweek. Newsweek, n.d. Web. 1 Apr. 2009.

For a video:

Director's Last Name, First Name, dir. "Title of Video." Name of Website.

Sponsor of site, Day Month Year of release. Medium. Day Month

Year of access.

For example:

PivotMasterDX, dir. "Bounce!" YouTube. YouTube, 14 June 2008. Web.

21 June 2008.

For a JPG or other digital file:

Author's Last Name, First Name. Title of Art. Year. Institution, City. File type.

For example:

Evans, Walker. General Store, Moundville, Alabama. 1936. Lib. of Congress, Washington. JPEG file.