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Comm 110 Fall 2017 Persuasive Speech Guidelines Prof. Brazell
Need 4 sources with 1 scholarly journal
Assignment: You must build either a speech to influence thinking or a speech to motivate action in the context of your audience’s interests or concerns.
1. Speech to Influence Thinking: To convince people to adopt your position on a particular subject. It is aimed at winning intellectual assent for a concept or proposition.
Purpose: To convince my audience that…………….
2. Speech to Motivate Action: To win people over to your way of thinking AND to get listeners to respond in one or more of these ways: start a behavior; continue a behavior; or stop a behavior—getting people to take action.
Purpose: To persuade my listeners to ___________________ (action verb)
Your persuasive speech must follow one (1) of the four (4) persuasive speech patterns from your textbook. (OR) You may use a persuasive speech pattern from the handouts.
Monroe’s Motivated Sequence. 5 steps: (1) Attention. This component should happen in your Introduction as you introduce the topic. (2) Need. This component establishes the need for action, in other words, it explains what the problem is. Need should be Roman numeral I. in the body of your speech. (3) Satisfaction. This component explains how the need(s) are met or the problem is solved. Satisfaction should be Roman numeral II in your body. (4) Visualization. This component paints a picture of a benefit for doing what you advocate or it can present a negative picture of what would happen if what you advocate is not done. Visualization should be Roman numeral III in your body.
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