Verizon case study strategic management

Running head: WEEK 8 ASSIGNMENT 3 1 Week 8 Assignment 3 Student Full Name Strayer University BUS499 Business Administration Capstone Dr. Brian C. Grizzell Date Everything in Blue should be deleted Due Week 8 and worth 150 points Using the corporation you chose from Assignment 1, (Verizon Communications) examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 – 10 in the course textbook and complete the LEARN EActivities for Weeks 1-8 as they set the foundation to this assignment. Begin your paper on Page 2 by writing a six to eight (6-8) page paper (does not include Title or Reference pages) in which you: WEEK 8 ASSIGMENT 3 2 Week 8 Assignment 3 Write your introduction here: It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND Rubric for full details. Finally, please ask me any questions about this assignment. Business-Level Strategies Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion (for background, be sure to research and explain the industry in which it operates. You could also define the business-level strategy (cite your sources) and define the strategy you are writing about using the textbook/Learn). Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. https://blackboard.strayer.edu/bbcswebdav/institution/BUS/499/1126/Week41126/Lecture1/player.html (Learn Chapter 4 Week 4.) In this section, you will want to research and identify the core competencies of your chosen firm. Demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. What actions & choices has the firm made to compete in individual product markets? Hint: “Every firm must form and use a business-level strategy. However, every firm may not use all the strategies – corporate-level, merger and acquisition, WEEK 8 ASSIGMENT 3 3 international, and cooperative—(that we examine in Chapters 6 through 9” (Hitt, Ireland, & Hoskisson, 2013, pp. 102-103). “This is the textbook for the class” Corporate-Level Strategies Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. You should define corporate-level strategy (cite your sources). Read Chapter 6 in the course text book. Review the Week 6 Learn video/Lecture for supporting content. https://blackboard.strayer.edu/bbcswebdav/institution/BUS/499/Week%206/Lecture/Lecture/emb edded/player.html (Week 6 Learn) Competitive Environment Analyze the competitive environment to determine the corporation's most significant competitor (this will require research/cite your sources). Compare their strategies at each level (market commonality, resource similarity, competitive behavior,