Verizon wireless value chain

1st post - About 500 words

1. Identify and explain Verizon’s value chain activities that create value for the company.

2nd post - About 500 words

1. Identify Verizon’s tangible and intangible resources

2. Which of these resources create sustainable competitive advantage based on resource-based-view. Explain why.

Attached is a powerpoint discussing internal anaylsis. Please be sure to use this.

Assessing the Internal Environment of the Firm Chapter 3 Part 1 Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education . Fundamental question of strategy: 2  Why and how do some firms outperform others?  What are the sources of competitive advantage?  Industry factors explain firm profitability Porter’s Five forces  Trends in the general environment   Firm specific factors explain firm profitability Value-chain  Resources and capabilities (Resource-based view)   All of the above… What Does Internal Analysis Tell Us? 3  Internal analysis provides a comparative look at a firm’s capabilities     what are the firm’s strengths? what are the firm’s weaknesses? how do these strengths & weaknesses compare to competitors? Internal analysis helps a firm:   determine if its resources and capabilities are likely sources of competitive advantage establish strategies that will exploit any sources of competitive advantage Value-Chain Analysis 3-4  Value-chain analysis looks at the sequential process of value-creating activities  Value is the amount buyers are willing to pay for what a firm provides  How is value created within the organization?  How is value created for other organizations in the overall supply chain or distribution channel?  The value received must exceed the costs of production Value-Chain Analysis 3-5  Primary activities contribute to the physical creation of the product or service; the sale & transfer to the buyer; and service after the sale:  Inbound logistics  Operations  Outbound logistics  Marketing & sales  Service Value-Chain Analysis 3-6  Support activities either add value by themselves or add value through important relationships with both primary activities & other support activities:  Procurement  Technology development  Human resource management  General administration The Value Chain 3-7 Exhibit 3.1 The Value Chain: Primary and Support Activities Source: Reprinted with permission of The Free Press, a division of Simon & Schuster Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by The Free Press. All rights reserved. Primary Activities 8 Inbound Logistics Associated with receiving, storing and distributing inputs to the product  Location of distribution facilities  Material and inventory control systems  Systems to reduce time to send “returns” to suppliers  Warehouse layout and designs Example 9 Primary Activities 10 Operations Associated with transforming inputs into the final product.     Efficient plant operations Appropriate level of automation in manufacturing Quality control systems Efficient plant layout and workflow design Amazon’s Kiva Robots Example 11 Primary Activities 12 Outbound Logistics Associated with collecting, storing, and distributing the product or service to buyers      Effective shipping processes Efficient finished goods warehousing processes Shipping of goods in large lot sizes Quality material handling equipment Example: Amazon.com http://www.youtube.