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Name & Signature of Authorised SignatoryName & Seal of the Firm/ AgencyAddress:Telephone/ FaxHINDUSTAN LATEX FAMILY PLANNING PROMOTION TRUSTB-14A, 2nd Floor, Sector 62,NOIDA(U.P.) -201301Request for Proposal–Promotion of ORS and Zinc for diarrhea Management ProgrammeAbout HLFPPT: We are a not-for profit organization promoted by HLL Lifecare Limited (a Government of India Enterprise) and registered under the Travancore Cochin Charitable Trust Act in 1992. We have been supporting implementation of Reproductive and Child Health, HIV and AIDS Prevention, Care and Support programmes in partnership with Ministry of Health and Family Welfare (MoHFW), Government of India, State Governments and International Development agencies. Since 1992, HLFPPT continues to contribute towards achieving the National Health and Family Welfare developmentgoals.Background of theProject Diarrhea remains one of the major causes of childhood mortality in the country. It is estimated that each child in India suffers an average of 1.6 episodes of diarrhoea per year for first five years1.Most deaths due to diarrhea can be avoided by appropriate and adequate use of combined ORS and Zinc (Zn) supplementation2. Even though ORT has reduced child mortality in India from 1.9% to 0.6%, more needs to be done to reduce this further.There are two major issues related to management of diarrhoea among infants and children in the country: first lack of awareness and use of ORS and Zn for management of diarrhea by health workers and, second, poor and interrupted supply of ORS and Zinc for diarrhoea management. When appropriately addressed, both these problems could lead to avoidable deaths amongst children suffering from diarrhoea.It is against this background,HLFPPT isdetermined to increaseavailability, awareness and utilization of ORS and Zn for proper management of diarrhea in children in the 22 high focus districts of 13 states of India,especially through a social marketing concept.(List of district attachedin Annexure-4)Objectives:The objective is Increase the ORS and Zinc use rates by 10% points from baseline(from AHS) in 22 districts of India.
Name & Signature of Authorised SignatoryName & Seal of the Firm/ AgencyAddress:Telephone/ FaxIncreased distribution of ORS and Zinc through public and private channels.Background Information:In collaboration with UNICEF, HLFPPT is implementing a socially marketed program in Lalitpur district of Uttar Pradesh aimed at the reduction of Diarrhoeal deaths in children aged 2-59 months by 10% in 6 blocks. The ORS product is branded “Jal Jeevan”. Under the programme, 12 Master trainers, 53 Medical officer and 1504 health service providers/workers including ANMs, ASHA, and AWWs have been trained. A network of 872 Depot Holders of Zinc ORS are functional in the community to promote its accessibility. A total of 697 villages have been covered through various interventions.19800 ORS sachets and 19110 Zinc tablets have been sold under the programme. HLFPPT carried out Communication campaign called Jodi No-1 to promote the ORS and Zinc among the community.Learnings : people are aware ORS but tend to forget The Zinc.....What agency needs to do?Communication approach to establish ORS & Zinc in the community.-Need to develop the Communication Theme –basically the look & feel -ORS & Zinc Logo -pneumonic or developing a character -Promote the combined use of ORS & Zinc during Diarrhea-Need to highlight the usages of zinc for 14 days to avoid further health hazards -Emphasis on the use of clean waterThus we need to create an extension of the existing communication.USP & Positioning:oORS & Zinc Saves live