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CONTENTS

PREFACE

INTRODUCTION: FOOD AND ETHICS

PART I: EATING THE STANDARD AMERICAN DIET

1. Jake and Lee

2. The Hidden Cost of Cheap Chicken

3. Behind the Label: “Animal Care Certified” Eggs

4. Meat and Milk Factories

5. Can Bigger Get Better?

PART II: THE CONSCIENTIOUS OMNIVORES

6. Jim and Mary Ann

7. Behind the Label: Niman Ranch Bacon

8. Behind the Label: “Organic” and “Certified Humane” Eggs

9. Seafood

10. Eating Locally

11. Trade, Fair Trade, and Workers’ Rights

12. Eating Out and Eating In, Ethically

PART III: THE VEGANS

13. JoAnn and Joe

14. Going Organic

15. Is It Unethical to Raise Children Vegan?

16. Are Vegans Better for the Environment?

17. The Ethics of Eating Meat

18. What Should We Eat?

WHERE TO FIND ETHICAL FOOD

WHERE TO FIND INFORMATION

ACKNOWLEDGMENTS

ENDNOTES

INDEX

A

PREFACE

nimal Factories, the first book that Jim and I wrote together, was released in 1980 and sparked a wave of publicity about factory farming in major newspapers across the country. We

appeared on CNN and on NBC’s Today. The book’s warnings about the harm factory farming inflicts on the environment, on rural communities, and on animals have been echoed by many others since. And yet the publicity that Animal Factories stirred up subsided without any significant changes taking place.

Although the new animal movement, which some say was triggered by my earlier book, Animal Liberation, was starting to make an impact, in America most activists were still very much focused on animals used in research, for fur, and in circuses. Given the numbers of animals affected by these issues, that was an odd set of priorities. In the United States somewhere between 20 and 40 million birds and mammals are killed for research every year. That may seem like a lot —and it far exceeds the number of animals killed for their fur, let alone the relatively tiny number used in circuses—but even the figure of 40 million represents less than two days’ toll in America’s slaughterhouses, which kill around 10 billion each year.

In the course of working on Animal Factories, Jim, who had grown up on a farm in Missouri as the fifth generation in a family of farmers, became curious about the process of domestication of animals, particularly farmed animals, and its impact on the early development of human civilization. After twelve years of reading and revising his thinking, he wrote An Unnatural Order, which Publishers Weekly called a “powerfully argued manifesto” in its starred review. The book contends that animal agriculture destroyed our ancient sense of kinship with animals and the living world and replaced it with a belief in dominion—a God-given license to use them as we see fit—and a sense of alienation from nature that is at the root of many of our social and environmental crises.

While Jim was writing his book, I was back in Australia, raising a family and writing and teaching about such ethical issues as global poverty, new reproductive technologies, life-and-death decisions in medicine, and, of course, the treatment of animals. I became a close adviser, through lengthy international phone calls, of Henry Spira, a remarkable activist who had campaigned successfully to persuade the major cosmetics corporations to find alternatives to testing their products on animals, and now was turning his attention to corporations like McDonald’s and the treatment of farm animals. Jim and I kept in touch, and we met occasionally when I visited the States.

Then in 1999 I was appointed professor of bioethics at Princeton University. In America I found a sharply increased awareness of factory farming. Some of the largest animal organizations, including People for the Ethical Treatment of Animals, the Humane Society of the United States, the Humane Farming Association, and Farm Sanctuary were working to bring changes for farm animals. The Washington Post ran a shocking series of articles on conditions in the nation’s slaughterhouses. In 2001 Senator Robert Byrd, a senior and influential member of the U.S. Senate, made a passionate speech denouncing the “disgusting cruelty” of “profit-driven factory farms”— the first time in decades that these issues had even been raised in Congress.1 The following year a

coalition of animal organizations succeeded in getting an initiative on the ballot in Florida to amend the constitution of the state to require that every sow kept on a farm should have enough space to turn around. Despite objections that this was not a fit subject for a constitutional amendment (there was no other way, in Florida, to get a proposal before the voters), Floridians voted on the substance of the measure, rather than the procedures, and gave it clear majority support.

For the first time in the United States, a major form of factory farming had been outlawed by popular demand. The air and water pollution caused by factory farming was also in the news, sparked partly by the legal efforts of Robert F. Kennedy Jr. and organizations like the Natural Resources Defense Council, Waterkeeper Alliance, and the Sierra Club. Kennedy, acting for several farm and fishermen’s groups, won a major victory against Smithfield Foods that suggested that almost all American factory farms were violating the Clean Water Act. (The Bush administration thereupon instructed the Environmental Protection Agency to weaken the rules and curtail its investigations of factory farms.)2

Naturally, when I came back to the States, Jim and I met again and talked about this new surge of interest in the issues we had raised in our earlier book. We had revised Animal Factories in 1990 and we thought of revising it again, but gradually the discussion moved from the growing concern about factory farming to broader issues, including the organic food movement, the fair trade movement, and ethical consumerism in general. We therefore decided to write a book that would respond to the widespread interest in taking an ethical approach to all our food choices. This book is the outcome of that discussion.

—Peter Singer, Princeton, New Jersey

I was delighted when Peter returned to the United States so that we could continue our work together exploring the issues surrounding food, farming, and fishing—subjects dear to my heart. I was raised in the forties and fifties on a 160-acre family farm in the southwest Missouri Ozarks, living and working beside my parents, my father’s parents, his sister, Wilma, and my two older brothers. The family maintained an orchard, a large vegetable garden, and separate “patches” for asparagus, potatoes, and strawberries. We grew wheat and soybeans to sell, and corn and hay for our animals: chickens, beef cattle, milk cows, and pigs. We sold eggs and milk at local markets. Everyone worked, for there was a lot to do: build fences, cut firewood, plow fields (then go back and pick up wagon-loads of rocks), weed gardens, harvest hay and crops, clean pens, haul manure, slaughter animals, and other occasional chores. Then there were the twice-daily chores: feed and water animals, gather eggs, and milk the cows. I milked cows by hand for 12 years; that’s about 8,700 milkings. It motivated me to go to college and law school.

My family left farming behind, as did most of our neighbors, because, as my father put it, “There’s no money in it.” I was 32 before I discovered why: Factory farming had taken over and no one had noticed. That shocked me. I went to work on learning more about it for Friends of Animals. That put me in touch with Peter, who was living in New York at the time. As soon as his book, Animal Liberation, came out in 1975, I suggested that we write a book on factory farming. Peter agreed and proposed that we include photographs as they would vividly verify the unbelievable factory conditions. Joe Keller, a professional photographer, and I traveled more than 10,000 miles in a van visiting factory farms. We spent whole days inside egg and hog factories, and afterward the smell would linger for days—even after scrubbing ourselves and our gear.

As Peter says, Animal Factories came out with a bang and faded to a whimper. By the time the revised edition was released, I was writing An Unnatural Order and contributing articles and

photographs to magazines. My story “Going, Going, Gone!” for Audubon (July/August 1993) documented the wide-open trade in exotic and endangered animals at livestock auctions and got me on CBS This Morning to explain it all to Harry Smith. My environmental activism continues to this day in the form of research, writing, and speaking about animals and farming.

We’re an odd couple, Peter and I—the philosopher and the farm boy—but a good team; we have complementary backgrounds in geography, ethnicity, education, family history, etc., and we work well together. Peter owns up to abstract philosophical arguments that test our ethical judgments. I’m the down-to-earth guy—true to my roots in Missouri. For my part, I tend to have wild and crazy ideas about people, places, and subjects to pursue. Whenever I would go off on these tangents, Peter brought me down to earth and back to the scheme of the book.

For simplicity we have used the first person plural throughout, although it was not possible for us to be together at every farm visit or interview. The use of we, therefore, should be read to refer to both of us, or either one of us.

—Jim Mason, Exmore, Virginia

W

INTRODUCTION

FOOD AND ETHICS

e don’t usually think of what we eat as a matter of ethics. Stealing, lying, hurting people— these acts are obviously relevant to our moral character. So too, most people would say, is

our involvement in community activities, our generosity to others in need, and—especially—our sex life. But eating—an activity that is even more essential than sex, and in which everyone participates—is generally seen quite differently. Try to think of a politician whose prospects have been damaged by revelations about what he or she eats.

It was not always so. Many indigenous hunter-gatherers have elaborate codes about who may kill which animals, and when. Some have rituals in which they ask forgiveness of the animals for killing them. In ancient Greece and Rome, ethical choices about food were considered at least as significant as ethical choices about sex.1 Temperance and self-restraint in diet, as elsewhere in life, were seen as virtues. Socrates, in Plato’s Republic, advocates a simple diet of bread, cheese, vegetables, and olives, with figs for dessert, and wine in moderation.2 In traditional Jewish, Islamic, Hindu, and Buddhist ethics, discussions of what should and should not be eaten occupy a prominent place. In the Christian era, however, less attention was paid to what we eat—the major concern being to avoid gluttony, which, according to Catholic teaching, is one of the seven cardinal sins.

The way food is sold and advertised doesn’t help. Despite the recent upsurge of farmers’ markets, the overwhelming majority of America’s food is purchased from supermarkets. Shoppers are not presented with relevant information about the ethical choices that surround food. Instead, the food industry spends more than $11 billion annually trying to make us crave their products.3 That buys an avalanche of advertising that sweeps down on us from all sides but tells us only what the advertisers want us to know. Marion Nestle, a nutritionist who worked in the U.S. Department of Agriculture and on the Surgeon General’s Report on Nutrition and Health (1988), has described how the food industry has crossed ethical lines in bringing political pressure to bear on what should be dispassionate scientific government advice on how Americans can eat a healthy diet.4 Morgan Spurlock’s Supersize Me raised serious ethical questions about the contribution of fast-food chains like McDonald’s to America’s epidemic of obesity.5 Our focus is not on these issues. There is already plenty of information out there about them. If you enjoy unhealthy food so much that you are prepared to accept the risk of disease and premature death, then, like a decision to smoke or climb Himalayan peaks, that is primarily your own business. Our focus is on the impact of your food choices on others.

A NEW AWARENESS

Over the last thirty years we’ve seen the first stirrings of a different kind of concern about what we

eat. Many people have stopped eating veal after learning that veal calves are separated from their mothers soon after birth, deliberately made anemic, denied roughage or the possibility of exercise, and kept in stalls so narrow they cannot turn around. In the United States, veal consumption has fallen to less than a quarter of what it was in 1975.6 Consumers also increasingly seek out organically produced food, for reasons that range from an ethical concern for the environment to a desire to avoid ingesting pesticides and the conviction that organic food tastes better than food from conventional sources. Today, organic foods can easily be found in supermarkets and are the fastest growing section of the food industry.7

Buying organic isn’t enough, however, for the millions of vegetarians all over the world who refuse to eat any meat or fish. In the United States, a 2003 Harris poll found that almost 3 percent of the population says they never eat meat, poultry, fish, or other seafood.8 Avoiding meat and fish used to be as far as anyone went. Now vegans, who eat no animal products at all, are as common as vegetarians once were. In fact, the same Harris poll found that half of those who said they never eat meat, poultry, fish, or other seafood also said they never eat dairy products, eggs, or honey. And it’s not just the vegans who are conscious of food. Throughout developed countries, people are learning to ask tough questions about where their food comes from and how it was produced. Is the food grown without pesticides or herbicides? Are the farm workers paid a living wage? Do the animals involved suffer needlessly?

Questions like these are part of a growing movement toward ethical food consumption. In 2005 two major U.S. supermarket chains, Whole Foods Market and Wild Oats, announced that they would not sell eggs from caged hens, and Trader Joe’s said it would not use caged eggs for its own brand of eggs. As John Mackey, Whole Foods Market’s CEO, has said, these changes were the result of customer demand.9 Nor is this concern limited to highly educated people in upper-income brackets. It affects all forms of food consumption, right down to McDonald’s, Burger King, and even Wal-Mart—all of which have, as we shall see, recently taken steps that show them to be sensitive to ethical criticism of their products.

Virtually anyone, irrespective of income, can make a positive contribution to this movement. Making better food choices doesn’t require hours spent reading labels or rigid adherence to any particular diet. All it takes is the information we provide in this book, which we hope will bring a little more awareness about the significance of the food choices we all make.

VOTING AT THE SUPERMARKET

Increasingly, people are regarding their food choices as a form of political action. One of the conscientious consumers we interviewed for this book said, “I try to vote with my dollar and not enrich those who are doing bad things in the world.”10

In Europe, ethical consumption has gone much further than in the United States. Since the 1980s, non-government organizations have been campaigning to persuade supermarkets to stock products that are fairly traded, free of genetically modified organisms (GMOs), and, in the case of animal products, from producers who avoid the most restrictive forms of confinement. Most major supermarkets in Europe carry free-range eggs, a wide variety of GMO-free products and fairly- traded coffee, tea, chocolate, and bananas. McDonald’s introduced organic milk to its British restaurants in 2003.11 The Co-Op, a national British supermarket chain, now buys its house brand of chocolate from growers who meet fair-trade standards. Because the cocoa growers in Ghana receive a higher price for fair-trade cocoa, the price of the Co-Op’s house brand chocolate increased. The conservative Daily Telegraph predicted that consumers would resist paying higher

prices for fair-trade products. Instead, sales of Co-Op brand chocolate have doubled, while sales of the other brands of chocolate the store stocks have declined. In 2003 the Co-Op converted its own brand coffee to fair trade and in the next year saw Co-Op brand coffee sales rise 20 percent, while sales of other brands fell 14 percent.12

The extent to which British consumers choose ethically when buying food is, by American standards, quite astonishing. In Britain, sales of free-range eggs—that is, eggs that are not only from “cage-free” hens, but from hens able to walk outside—have now surpassed in value sales of eggs from caged hens.13 Since 2002, two major British supermarket chains, Marks and Spencer and Waitrose, have sold only free-range whole eggs. In the United States, not even Whole Food Markets or Wild Oats have gone that far, although they cater to more environmentally conscious and affluent consumers than the more mainstream British chains. Marks and Spencer has also eliminated eggs from caged hens from its entire food range, requiring every manufacturer from whom they purchase food products to source their eggs from a list of approved and inspected egg producers. Now Tesco is also phasing out eggs from caged hens, and ASDA, the British Wal-Mart affiliate, does not use eggs from caged hens in its own brand eggs. In the United States, in contrast, 98 percent of eggs are still from caged hens, and, as we shall see, of the remaining 2 percent, very few of these are truly free-range.14

Given the strong British concern for ethical consumption, it is hardly surprising that Rowan Williams, Archbishop of Canterbury, became the first major Christian leader to affirm that ethics extend to food choices. Under his leadership the Church of England has issued a report entitled Sharing God’s Planet that recommends sustainable consumption and says every Christian has a duty to “care for every part of God’s creation.” The Church recommends that clergy themselves make eco-friendly consumption choices, selling fairly traded products at church fêtes and using organic bread and wine for communion services.15

In this book we’ll see some of the opportunities that American consumers have to become more conscientious about what they eat. We’ll also see, however, that progress on that front will be tougher in America than it was in Britain and much of Europe. In a number of discouraging ways, America’s food industry seeks to keep Americans in the dark about the ethical components of their food choices.

THREE FAMILIES

The issues raised by our food choices are clearly illustrated by three families we’re about to meet. We’ll start with the Hillard-Nierstheimer family, who live in Mabelvale, Arkansas: Lee Nierstheimer; his wife Jake; and their two children, Katie and Max. Their food choices exemplify the Standard American Diet. Jake, who does the family shopping, generally goes to her local Wal- Mart Supercenter because it is hard to beat their prices, and she can get everything in one stop. When they want to go out to eat, the family picks one of the many fast-food chains in the area.

Halfway across the country, in Fairfield, Connecticut, we’ll sit down to dinner with the Masarech-Motavalli family: Jim Motavalli; his wife, Mary Ann Masarech; and their daughters Maya and Delia. Jim and Mary Ann are concerned about their family’s health and about the impact their food purchases have on the environment. Much of the food they buy is organically produced, so they know it is relatively free of pesticides and has not been grown with synthetic fertilizers. In summer and fall Mary Ann likes to go to a local farm to get fresh, locally grown vegetables. But Jim and Mary lead busy lives, and convenience is a factor too, so their purchases don’t always quite match up to their ideals.

And in Olathe, Kansas, an outer suburb of Kansas City, we’ll talk with the Farb family: Joe; his wife JoAnn; and their daughters Sarina and Samantha. Of our three families, the Farbs follow the strictest ethical principles. Theirs is a vegan household; everything they eat is purely plant- based, and nothing comes from an animal. The Farbs also seek out organically grown food whenever possible.

In getting to know our families, we come to appreciate the individual circumstances in which each of us chooses what to buy and what to eat and the complex personal, social, and economic factors that go into these decisions. As we have already said, we think that these choices have ethical significance, and we will later criticize some of the food choices made by our families. Obviously, though, food choices are only one aspect of what people do and not a sufficient basis for judging their moral character. Indeed, since food ethics has been such a neglected topic in our culture, it is quite likely that otherwise good people are making bad choices in this area simply because they have not really focused on it, or do not have access to the information they need to make good choices.

KNOWLEDGE IS POWER

Our plan was to note the foods that our families chose and then trace them back through the production process to see what ethical issues arose. Once we found out what our three families ate, we wrote to 87 corporations who had manufactured at least one product that a family had bought. We informed each corporation of our project and asked for their assistance in identifying and facilitating our visits to the farm or facility from which the product came. Few companies bothered to reply. So we sent follow-up letters, adding that we were keen to get the producers’ side of the story. After all this, only 14 companies indicated that they were willing to assist us in any way. Most of these companies were relatively small producers of organic foods.

We were disappointed but not surprised. As recently as the 1970s, the food industry was proud to show its farming practices to the public. No more. Not long ago, the producer of an Australian current-affairs program suggested doing an interview with Peter in a setting involving animals, somewhere not too far from Princeton, New Jersey. Peter said: “Fine, let’s do it inside an intensive farm so that viewers can see where their meals come from.” The producer agreed and said he’d find a location. Several days later he called back to admit defeat. He’d contacted several intensive producers and not one of them would let the television cameras in. He had even turned for assistance to the Animal Industry Foundation, headed by Steve Kopperud, probably America’s most forceful defender of the animal production industries.

Kopperud travels the country giving speeches at animal industry conferences, telling producers that they must take the offensive against the animal-rights movement by communicating with the public and giving consumers accurate information about the way producers treat their animals. In a column in Florida Agriculture, Kopperud blamed the media for being out of touch with rural life. “The CBS brass should set the corporate jet down in rural America and take a look around,” he wrote. “Follow a farmer around for a season, or have a group of city dwellers try to tackle the hard work of farming or ranching. Now that would be a dose of reality!”16 But the farmer won’t let the CBS brass follow him around—not when he goes inside the factory farm doors, anyway. Kopperud was unable—or unwilling—to help the television producer find a single egg, chicken, veal, or pig operation that would let the cameras in.

We contacted Kopperud again while we were working on this book. The email correspondence went like this:

January 24, 2005

Hello Steve Kopperud,

Perhaps you remember my name from my book with Peter Singer, Animal Factories. We’re at work on a new book now that will cover a wide range of ethical concerns that consumers have today about farming and food production. It will include discussions of current concerns about plant agriculture as well, such as labor, environment, fair trade, corporate responsibility, and so on … Would you be willing to give us an on-the-record interview for our book? If so, I live just a few hours outside of Washington, D.C., and could meet you to talk in person.

Jim Mason

Kopperud replied promptly, saying that he wasn’t sure of his schedule and asking Jim to contact him again in a week or so. Jim did that but got no reply, so he wrote again a week later. Another week passed without reply, so Jim wrote a fourth time. This time Kopperud did reply, but only to say that it was a hectic time of year and he was going out of town, so perhaps it would be better if we sought out “another whose views are similar to mine.” Jim replied that we were particularly keen to talk to Kopperud himself and referred to Kopperud’s column in Florida Agriculture taking the media to task for being out of touch with rural life. There was no response to that message, nor to any of four further reminders sent over the next six weeks.

Around the time we were trying to talk to Kopperud, we read in the farm journal Feedstuffs that the National Pork Board was in the process of training more than 200 producers to help them better communicate with neighbors and communities about modern pork production. The article quoted Danita Rodibaugh, a vice president of the National Pork Board and a pork producer, as saying, “One way to tell the industry’s story is from a producer armed with the facts. It’s difficult to maintain a negative view of an industry if you put a face on it and tell your side of the story when misinformed critics attack it.”17 Great, we thought, here is a pork producer who will be keen to show us how she keeps her pigs. But when we contacted her, she told us that it wouldn’t be possible for us to visit her farm, because of concern that we might spread diseases among her pigs. She offered to send us a Pork Facts book instead. We declined that offer and instead offered to buy sterile, disposable full-length gowns, overboots, caps, and surgical masks for visiting her farm and to meet, or exceed, whatever biosecurity procedures she required for her employees, visiting veterinarians, or others who she may admit to her farm. We received no response to this message, nor to two further follow-up messages.

We don’t take this personally. Journalists looking into how our food is produced have had the door slammed in their faces over and over again. When Moark, which boasts of being the Nation’s #1 Egg Marketer, announced plans to build an egg-production unit housing 2.6 million hens in Cherokee County, Kansas, local residents protested. Roger McKinney, a staff writer for the local newspaper the Joplin Globe, contacted the company and asked to see one of its existing farms. McKinney was granted permission but was not allowed to bring a photographer. According to McKinney, a company official told him that “the company doesn’t allow photographs inside the barn because many people would not understand why the birds are in cages.”

In St. Louis, Missouri, news channel KSDK-TV ran into the same problem with its coverage of the way in which two of the nation’s biggest pork producers, Cargill Pork and Premium Standard Farms, had managed to get pigs raised in Missouri despite that state’s laws against corporate farm ownership. KSDK was denied access to any of the pig farms. Spokesmen for both Cargill and

Premium Standard declined to go on the record about their activities. The Cargill Pork spokesman said “a television story is not the best way for the company to tell its story.” The Missouri Pork Association, an affiliation of pork producers in the state, took three days to return the reporter’s telephone calls and then said that the association would be “unlikely” to be able to help.18 Kevin Murphy, vice president of Vance Publishing, publisher of Food Systems Insider, a monthly magazine for the food industry, has found the same secretive mentality all the way up the chain that leads from producer to consumer: “I can’t tell you how many times I’ve been in rooms where people say, ‘Well, our objective is just to be quiet, to just get out of the public eye as quickly as possible.’”19